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Bulgari Octo
Finissimo 40mm Stainless Steel Blue dial
NZ$11,772
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Seiko Prospex
SRPE33K1
NZ$650
Excl. shipping
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Seiko Superior
SKZ035
NZ$2,300
Excl. shipping
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Hamilton Khaki X-Wind
H77916920
NZ$2,589
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Tudor Black Bay
79230R
NZ$4,300
Excl. shipping
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Seiko Prospex
SRQ029J1
NZ$3,500
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Oris Aquis Date
01 733 7732 4155-07 8 21 05PEB
NZ$2,350
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Yema
Wristmaster Adventurer Beige
NZ$750
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Waltham
Hunter case pocket watch
NZ$600
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Seiko
Seikomatic 6206 8100
NZ$383
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Seiko
Actus 6106 7590
NZ$315
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Seiko King
5621 7000
NZ$467
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Seiko Presage
SPB129J1
NZ$955
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TAG Heuer Professional Golf Watch
SBG8A82.EB0206
NZ$1,350
Excl. shipping
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Omega Seamaster 300
233.32.41.21.01.001
NZ$17,000
Excl. shipping
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Omega Constellation Double Eagle
Stainless Steel
NZ$3,550
Excl. shipping
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Gruen Precision
Automatic Bumper
NZ$378
Excl. shipping
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Marc Nicolet Autimatic Power Reserve
NZ$646
Excl. shipping
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Tissot T-Race
DANICA PATRICK LIMITED EDITION CHRONOGRAPH
NZ$595
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Tissot T-Race
MOTOGP 2008 LIMITED EDITION
NZ$1,299
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Omega De Ville Prestige
424.13.40.20.02.001
NZ$3,500
Excl. shipping
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TAG Heuer Kirium
CL111A.BA0700
NZ$950
Excl. shipping
Private Seller
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Longines Conquest Heritage
L1.611.4.75.4
NZ$1,600
Excl. shipping
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Rolex Explorer II
16570
NZ$14,500
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Franck Muller Color Dreams
Cintree Curvex Colour Dreams
NZ$4,900
Excl. shipping
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Venezianico
3321501C
NZ$775
Excl. shipping
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Schauer Einzeiger 44 Limited
NZ$4,000
Excl. shipping
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Raketa
Casual classic watch 2609HA
NZ$84
Excl. shipping
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Rolex Submariner Date
116613LB
NZ$25,000
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TAG Heuer Connected
Modular 45
NZ$1,368
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Private Seller

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Orient
Crystal automatic 46943 incredible
NZ$127
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Seiko
Original Captain Willard 6105-8110
NZ$2,530
Free shipping
Roamer Stingray
Roto44Date
NZ$565
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Omega Genève
Automatico 166.041
NZ$1,091
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Seiko Scuba
SKX013k2
NZ$498
Excl. shipping
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Grand Seiko Elegance Collection
SBGW285
NZ$5,768
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Franck Muller
Encrypto
NZ$45,309
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Omega Genève
166.0125
NZ$1,455
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Hamilton Khaki Field
(Near Mint) Fullset Quartz
NZ$529
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Longines Spirit
L34104936
NZ$3,146
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Orient
Crystal Automatic 46943 - Navy blue
NZ$100
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Citizen
Bullhead AN3660-81A Chronograph
NZ$403
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Rolex Explorer
1016 with papers
NZ$34,500
+ NZ$29 for shipping
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Raketa 2609.HA Casual classic watch Gilded case
NZ$77
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Longines HydroConquest
L3.642.4.96.6
NZ$923
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Orient
Black Crystal automatic 46943 big watch
NZ$127
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Orient
crystal 21 jewels
NZ$134
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Omega Seamaster Diver 300 M
210.30.42.20.10.001
NZ$7,216
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Seiko Presage
SPB219J1
NZ$1,277
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Citizen
Vintage CITIZEN Bullhead 67-9020 Brad Pitt Chronograph Automatic Cal 8110A
NZ$923
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Orient
Beige Сrystal automatic 46943
NZ$100
Excl. shipping
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Seiko
Pogue Serviced
NZ$2,645
Free shipping
Orient
Crystal automatic 46943
NZ$109
Excl. shipping
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Cartier Santos Galbée
LM
NZ$6,130
Excl. shipping
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Seiko Scuba
SKX Pepsi Diver Japan variant SKX009J SKX009J1 SKX009 SKX009J2
NZ$581
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Tudor Black Bay Fifty-Eight
79030N-0002
NZ$4,438
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Omega Seamaster Diver 300 M
22545000
NZ$5,002
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Seiko Scuba
SKX007K1
NZ$420
Excl. shipping
Private Seller
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Orient
Dark Сrystal automatic 4694I
NZ$100
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Promoted
Omega Speedmaster Day Date
Michael Schumacher Limited Edition
NZ$3,900
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TAG Heuer Aquaracer 300M
WAY201A.BA0927
NZ$2,735
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Luxury Watches with a History

Pre-owned watches are intriguing thanks to their history. You can often find treasures amongst vintage watches whose values have only increased over time. Moreover, pre-owned models are often significantly less expensive than their new counterparts.


Highlights

  • Pre-owned watches are often more affordable than new ones
  • Limited editions with the potential to increase in value
  • Rare vintage watches make excellent investments

Pre-owned, yet precious collector's items

Purchasing a used watch no doubt has its charm. On the one hand, it helps you save money on many luxury watches. On the other, scratches or faded bezels or dials add character to a wristwatch. Collecting vintage watches can even become a hobby, especially for Rolex lovers, as there are so many popular and unique Rolex watches for men. Many old watches are so rare that they sell at astronomical prices. A Rolex Daytona Paul Newman from the 1960s or 70s, for example, costs at least 90,000 euros, even though it originally didn't even sell well.

Another rare vintage watch, the Rolex Submariner, has undergone a similar price development. So-called "Big Crown" versions from the 1950s, one of which James Bond wore in the 1962 film Dr. No, cost between 60,000 and 400,000 euros, depending on their condition. This Rolex watch with a big crown and no crown guard can be found via reference number 6538.

Two other variants of the Rolex Submariner are just as rare and sought after: the COMEX and Red Sub models. The Red Sub watches, produced from the late 1960s to the mid-1970s, can be identified by a red "Submariner" inscription on the dial. The COMEX models are professional diving watches that Rolex developed for the Compagnie Maritime d'Expertises, who specialize in diving and other deep sea work. The price for a COMEX Submariner ranges between 50,000 euros and 215,000 euros. A Red Sub costs significantly less – between 12,000 and 46,000 euros – making it the perfect introductory timepiece into the world of vintage Rolex watches.


Prices of popular vintage Rolex watches

Model Price (starting at) Features
Rolex Daytona Paul Newman 90,000 euros Extremely coveted vintage watch with an incredible increase in value over the past few years
Rolex "Big Crown" Submariner 60,000 euros 1950s diving watch, large crown without crown protection, extremely rare and highly sought after
Rolex "COMEX" Submariner 50,000 euros Very rare vintage watch, predecessor to the Rolex Sea-Dweller
Rolex "Red Sub" Submariner 12,000 euros Red Submariner inscription on the dial, highly coveted and comparatively affordable vintage Rolex

How much do pre-owned watches cost?

Like new watches, second-hand watches are found in every price class. Prices range from a few hundred euros for a pre-owned Omega women's watch to a few thousand for a pre-owned Rolex to hundreds of thousands of euros for a pre-owned Patek Philippe in very good condition. You can often find good deals on newer models from brands such as Breitling or TAG Heuer which haven't yet made it into the "very desirable" vintage watch category.

With a little luck, you can find a pre-owned Navitimer, one of Breitling's most famous chronographs, with an automatic caliber for around 2,000 euros. A new Navitimer 01 with an in-house caliber costs around 5,000 euros. The legendary TAG Heuer Carrera, originally developed for car racers, is similarly priced. Pre-owned automatic watches without a chronograph function go for less than 1,000 euros; the chronograph version costs at least 1,500 euros. For new versions, you should be prepared to spend about 1,500 euros for a three-hand variant or 2,500 euros for a chronograph.

Another iconic TAG Heuer timepiece is the Autavia, which the company re-released in 2017. There is a small selection of pre-owned Autavia re-releases, but there are many older Autavias in the vintage market. You can purchase a 1970s Autavia starting at 3,800 euros. Rarer models from the 1960s can cost you over 25,000 euros.


Detailed Price Information

Model Pre-owned price (starting at) Features
Breitling Navitimer 2,000 euros Pilot's chronograph with slide rule
TAG Heuer Carrera 1,500 euros Racing chronograph
Heuer Autavia 3,800 euros Racing chronograph
Omega Speedmaster Professional "Speedy Tuesday" 8,500 euros (new) Limited to 2,012 pieces, special edition, will possibly increase in value
Omega Speedmaster Professional Snoopy Award 9,500 euros Limited to 5,441 pieces, special edition, will possibly increase in value
Omega Seamaster 300 "Spectre" 7,000 euros Limited to 7,007 pieces, special edition, will possibly increase in value
Omega Speedmaster Professional 2,500 euros Legendary chronograph, first wristwatch to reach the moon
Omega Seamaster Diver 300 M 1,500 euros Diving watch with unidirectional rotatable bezel and helium escape valve
Audemars Piguet Royal Oak 6,000 euros Legendary sports watch with a 70s design
Panerai Radiomir 3,500 euros Swiss diving watch with an Italian design and 45-mm case
Panerai Luminor 3,400 euros World famous design with crown-protecting bridge and two hands
Panerai Luminor Marina 3,600 euros Luminor with a subsidiary seconds dial at nine o'clock
IWC Portugieser Chronograph 3,900 euros Classic, elegant chronograph
IWC Classic Pilot Mark XVI 2,500 euros Classic pilot's watch with a simple design and excellent legibility
IWC Ingenieur (Automatic) 2,500 euros Sports watch with a technical design
Cartier Tank 800 euros Elegant dress watch with a rectangular case
Cartier Santos 800 euros One of the first pilot's watches ever made
Jaeger-LeCoultre Reverso 2,500 euros JLC's most famous model, innovative rotatable case to protect the display
Jaeger-LeCoultre Master Ultra Thin 3,300 euros Extra-thin dress watch

Pre-Owned Watches from Omega

The most famous models from Omega are the Speedmaster Professional, the first watch to reach the moon, and the Seamaster, a diving watch. A quartz Seamaster Diver 300 M with a unidirectional bezel to keep track of your dive time can be found in very good condition for as little as 1,300 euros. The version with an automatic movement costs more, about 1,500 euros. A highly sought-after collector's piece is the limited edition Seamaster 300 Spectre, introduced in celebration of the 2017 Bond film, Spectre. Only 7,007 of these watches were produced, and the original list price in 2015 was 6,200 euros. Currently, however, you should plan on spending at least 7,000 euros for a pre-owned Spectre timepiece and 9,000 euros for a new one.

The Speedmater Professional chronograph, also known as the Moonwatch, is an affordable choice, available for as little as 2,500 euros pre-owned and in very good condition. A beloved collector's piece is the Snoopy (reference number 3578.51.00), which was released in 2005 and limited to 5,441 pieces. This timepiece only costs 9,500 euros pre-owned and in very good condition. The special edition Speedy Tuesday, limited to a run of 2,102, has a list price of 5,400 euros. However, only a few months after its release, the timepiece was selling for 8,500 euros new on Chrono24.


Pre-Owned Watches from Audemars Piguet

Luxury watches made by Audemars Piguet are some of the finest timepieces in the world. The Le Brassus-based manufacturer is in the same league as other world-renowned Swiss manufacturers like Patek Philippe. One of Audemars Piguet's most famous models is the Royal Oak, originally a stainless steel sports watch. Its design has remained unchanged since its introduction in the 1970s, adding to its popularity and appeal.

Pre-owned women's watches with quartz movement are available for an affordable 2,000 euros. However, if you want an automatic watch, you should be prepared to spend at least 3,000 euros. Prices for pre-owned men's watches from this series start at 4,000 euros for quartz versions and 6,000 euros for automatic watches.


Luxury Watches from Panerai

Like Rolex timepieces, Panerai watches have a strong resale value. To earn as much as possible, it's advisable to replace the strap. It's quite easy to do so, especially with the Luminor. However, the Radiomir, Panerai's second-most important model series, is a bit trickier due to the wire loop straps. Often, pre-owned models are only a few hundred euros less expensive than new timepieces.

You can purchase a pre-owned Luminor Base in very good condition for around 3,400 euros. Luminor Marina watches with subsidiary seconds at nine o'clock start at 3,600 euros. New versions are only marginally more expensive. The same applies to the Radiomir, which, unlike the Luminor, does not have a crown-protecting bridge. Pre-owned Radiomirs start at 3,500 euros.