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Corum ADMIRALS CUP ACOUSTICA MINUTE REPEATER
TOP
Corum ADMIRALS CUP ACOUSTICA MINUTE REPEATER
NZ$ 92,154
Seller
Melvyn Franks Luxury Watches
14
US
Harry Winston Premier
TOP
Harry Winston Premier
NZ$ 24,517
Seller
LUXE WARE (HK) LIMITED
76
HK
Rolex Datejust Everose Two Tone  Gold MOP Diamond Dial 126301
TOP
Rolex Datejust Everose Two Tone Gold MOP Diamond Dial 126301
NZ$ 22,269
Seller
Harley's Time LLC
158
US
H.Moser & Cie. Endeavour Small Seconds Fumé 18k Roségold Diamonds
TOP
H.Moser & Cie. Endeavour Small Seconds Fumé 18k Roségold Diamonds
NZ$ 29,024
Seller
chronostars
12
AT
Chopard L’heure Du Diamant Medium Oval – 139383-1001
TOP
Chopard L’heure Du Diamant Medium Oval – 139383-1001
NZ$ 94,234
Seller
Mall of the Watch
822
MC
Tudor Heritage Advisor 79620TN
TOP
Tudor Heritage Advisor 79620TN
NZ$ 6,063
Seller
Chase Hattan
24
UK
Longines Master Collection 42 mm
TOP
Longines Master Collection 42 mm
NZ$ 3,572
Seller
LUX-Timepieces GmbH
737
DE
Tissot T-race Chronograph MOTOGP Limited Edition 2015
Tissot T-race Chronograph MOTOGP Limited Edition 2015
NZ$ 950
Seller
Private Seller
NZ
Corum AdmiralS.C.One
TOP
Corum AdmiralS.C.One
NZ$ 9,872
Seller
CANTELI JOYEROS SL
9
ES
Glashütte Original Glashutte Original PanomaticReserve...
TOP
Glashütte Original Glashutte Original PanomaticReserve...
NZ$ 38,308
Seller
Metals In Time
6
US
Casio Japan Mov't
Casio Japan Mov't
NZ$ 100
Seller
Private Seller
NZ
Rolex Daytona White gold  Oro Bianco - Blue Dial - quadrante Blue
TOP
Rolex Daytona White gold Oro Bianco - Blue Dial - quadrante Blue
NZ$ 48,461
Seller
Plus Watch - Luxury Watches
2927
IT
Montblanc Gabiddu Grand Chronographe Régulateur
TOP
Montblanc Gabiddu Grand Chronographe Régulateur
NZ$ 71,454
Seller
Taleda
387
CH
Omega CONSTELLATION DOUBLE EAGLE CHRONOMETER DIAMONDS LADY LADIES
TOP
Omega CONSTELLATION DOUBLE EAGLE CHRONOMETER DIAMONDS LADY LADIES
NZ$ 12,533
Seller
A.S. INVESTMENTS SP. Z O.O.
125
PL
TAG Heuer Monaco Steve McQueen Like Nos
TOP
TAG Heuer Monaco Steve McQueen Like Nos
NZ$ 23,334
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
61
IT
Longines 18K Gold Pocket watch Full Set
TOP
Longines 18K Gold Pocket watch Full Set
NZ$ 2,691
Seller
qualityextra
13
HU
Ulysse Nardin Marine Chronograph
TOP
Ulysse Nardin Marine Chronograph
NZ$ 14,270
Seller
CANTELI JOYEROS SL
9
ES
Breguet Classique Automatico Brillantes
TOP
Breguet Classique Automatico Brillantes
NZ$ 23,244
Seller
Fernando Monge SA
126
ES
Sinn 103 St Sa RB Classic Watch Sondermodell
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
NZ$ 4,398
Seller
Classic Watch
21
DE
Audemars Piguet 25924PT.OO.D002CR.01 Skeleton Tourbillon
TOP
Audemars Piguet 25924PT.OO.D002CR.01 Skeleton Tourbillon
NZ$ 200,000
Seller
Chad Warrick
13
US
Omega CONSTELLATION OMEGA CO-AXIAL 38 MM ROSE GOLD
TOP
Omega CONSTELLATION OMEGA CO-AXIAL 38 MM ROSE GOLD
NZ$ 18,845
Seller
Plus Watch - Luxury Watches
2927
IT
A. Lange & Söhne Langematik Perpetual English dial
TOP
A. Lange & Söhne Langematik Perpetual English dial
NZ$ 104,106
Seller
WatchesofMayfair.com
441
UK
Richard Mille RM 030 TI
TOP
Richard Mille RM 030 TI
NZ$ 157,993
Seller
TimeWorld
35
CH
Frederique Constant Slimline Gents Small Seconds
Straight from the manufacturer
Frederique Constant Slimline Gents Small Seconds
NZ$ 1,247
BrandBoutique Member
Frederique Constant SA
Audemars Piguet Royal Oak Tourbillon
TOP
Audemars Piguet Royal Oak Tourbillon
NZ$ 147,691
Free shipping
Seller
Express Watches
6
US
Cvstos Jetliner
TOP
Cvstos Jetliner
NZ$ 22,308
Seller
VI Watch Guy
85
VI
JeanRichard Paramount Pack 3 watches
TOP
JeanRichard Paramount Pack 3 watches
NZ$ 33,655
Seller
Fernando Monge SA
126
ES
Jacob & Co. Astronomia Sky Platinum
Jacob & Co. Astronomia Sky Platinum
NZ$ 1,024,617
Free shipping
Seller
Wrist Aficionado
 
US
Patek Philippe Anniversary World Time Moon White Gold 5575G-001
Patek Philippe Anniversary World Time Moon White Gold 5575G-001
NZ$ 144,503
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
221
UK
Rolex YACHT-MASTER Oyster, 40 mm,  Everose Pavè Diamonds
TOP
Rolex YACHT-MASTER Oyster, 40 mm, Everose Pavè Diamonds
NZ$ 61,923
Free shipping
Seller
Plus Watch - Luxury Watches
2927
IT
Omega Seamaster 300 Co-Axial The 1957 Trilogy 60th Anniversary
TOP
Omega Seamaster 300 Co-Axial The 1957 Trilogy 60th Anniversary
NZ$ 10,770
Seller
WatchesofMayfair.com
441
UK
Jaeger-LeCoultre Jaeger Le Coultre Skeletonized Tourbillion...
TOP
Jaeger-LeCoultre Jaeger Le Coultre Skeletonized Tourbillion...
NZ$ 23,077
Free shipping
Seller
Ye Olde Timekeepers, Inc.
16
US
Frederique Constant Slimline Moonphase Stars Manufacture
Straight from the manufacturer
Frederique Constant Slimline Moonphase Stars Manufacture
NZ$ 7,709
BrandBoutique Member
Frederique Constant SA
Richard Mille RM 27-03 Rafael Nadal Tourbillon  AVAILIBLE
Richard Mille RM 27-03 Rafael Nadal Tourbillon AVAILIBLE
NZ$ 1,140,089
Seller
swisstreasures
24
CH
Hublot Big Bang King  Min Repeater NEW 68% off
Hublot Big Bang King Min Repeater NEW 68% off
NZ$ 210,770
Seller
Raffi Boyadjian Watches Inc.
15
US
Bell & Ross Vintage 126XL  Limited Edition
TOP
Bell & Ross Vintage 126XL Limited Edition
NZ$ 13,417
Seller
Fernando Monge SA
126
ES
Jacob & Co. Astronomia Tourbillon Black Gold
Jacob & Co. Astronomia Tourbillon Black Gold
NZ$ 789,232
Free shipping
Seller
Wrist Aficionado
 
US
Rolex S/S Black Dial Submariner Date Gents NOS B&P 16610
Rolex S/S Black Dial Submariner Date Gents NOS B&P 16610
NZ$ 19,200
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
221
UK
Tudor HERITAGE BLACK BAY DARK 79230DK
TOP
Tudor HERITAGE BLACK BAY DARK 79230DK
NZ$ 5,203
Free shipping
Seller
Plus Watch - Luxury Watches
2927
IT
IWC Da Vinci Perpetual Calendar Chronograph
TOP
IWC Da Vinci Perpetual Calendar Chronograph
NZ$ 45,124
Seller
WatchesofMayfair.com
441
UK
Rolex Datejust Dark Rhodium New Dial
Rolex Datejust Dark Rhodium New Dial
NZ$ 13,500
Seller
Ahead Of Time Sunny Isles LLC
9
US
Frederique Constant Manufacture Worldtimer Classic
Straight from the manufacturer
Frederique Constant Manufacture Worldtimer Classic
NZ$ 6,372
BrandBoutique Member
Frederique Constant SA
Roger Dubuis Excalibur Skeleton Double Flying Tourbillon...
Roger Dubuis Excalibur Skeleton Double Flying Tourbillon...
NZ$ 330,462
Free shipping
Seller
The Luxury Well
138
US
Ulysse Nardin Royal Blue Tourbillon
Ulysse Nardin Royal Blue Tourbillon
NZ$ 226,923
Seller
Raffi Boyadjian Watches Inc.
15
US
Patek Philippe Calatrava ref. 3919J Clous de Paris like NOS –...
Patek Philippe Calatrava ref. 3919J Clous de Paris like NOS –...
NZ$ 15,167
Seller
Atelier Tempus
17
PL
Hamilton Pan Europ
TOP
Hamilton Pan Europ
NZ$ 1,425
Seller
WatchNation Limited
85
UK
Rolex Unworn Daytona 116500LN
Rolex Unworn Daytona 116500LN
NZ$ 36,884
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
221
UK
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005
NZ$ 5,531
Seller
Harley's Time LLC
158
US
Chopard Happy Sport 36 mm Automatic
TOP
Chopard Happy Sport 36 mm Automatic
NZ$ 30,191
Seller
WatchesofMayfair.com
441
UK
Rolex Day-Date President Yellow Gold Fluted Bezel
Rolex Day-Date President Yellow Gold Fluted Bezel
NZ$ 40,500
Seller
Ahead Of Time Sunny Isles LLC
9
US
Frederique Constant Manufacture Slimline Moonphase
Straight from the manufacturer
Frederique Constant Manufacture Slimline Moonphase
NZ$ 5,376
BrandBoutique Member
Frederique Constant SA
Jacob & Co. Twin Turbo
Jacob & Co. Twin Turbo
NZ$ 480,001
Free shipping
Seller
Wrist Aficionado
 
US
Roger Dubuis Excalibur Double Tourbillon Pink NEW 40% off
Roger Dubuis Excalibur Double Tourbillon Pink NEW 40% off
NZ$ 303,077
Seller
Raffi Boyadjian Watches Inc.
15
US
Rolex Datejust Pearlmaster 86409rbr
Rolex Datejust Pearlmaster 86409rbr
NZ$ 249,495
Seller
Mall of the Watch
822
MC
Omega Speedmaster Professional Moonwatch Ref 311.33.44.51.01.001
Omega Speedmaster Professional Moonwatch Ref 311.33.44.51.01.001
NZ$ 9,686
Seller
Horlogerie Desbiolles
 
CH
Rolex Submariner Date Steel Green Bezel
Rolex Submariner Date Steel Green Bezel
NZ$ 28,193
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
221
UK
Audemars Piguet Royal Oak Selfwinding Black Dial
Audemars Piguet Royal Oak Selfwinding Black Dial
NZ$ 29,992
Free shipping
Seller
Pave Jewelers
 
US
A. Lange & Söhne Lange 1 Daymatic
TOP
A. Lange & Söhne Lange 1 Daymatic
NZ$ 61,027
Seller
WatchesofMayfair.com
441
UK
Rolex Cellini Dual Time Silver Dial
Rolex Cellini Dual Time Silver Dial
NZ$ 24,300
Seller
Ahead Of Time Sunny Isles LLC
9
US
Frederique Constant Classics Chronograph Quartz
Straight from the manufacturer
Frederique Constant Classics Chronograph Quartz
NZ$ 1,606
BrandBoutique Member
Frederique Constant SA
Roger Dubuis Excalibur Aventador S
Roger Dubuis Excalibur Aventador S
NZ$ 241,539
Free shipping
Seller
Wrist Aficionado
 
US
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for aro