293,914 listings including promoted listings
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Promoted
Eterna Super Kontiki
Brown Leather Strap Swiss Made
NZ$1,719
+ NZ$107 for shipping
Promoted
Eterna 1948
2022 New Model - 1948 Jade Green Men's Watch Swiss Made
NZ$1,289
+ NZ$107 for shipping
Promoted
Eterna 1948
2022 New Model - 1948 Pine Green Men's Watch Swiss Made
NZ$1,289
+ NZ$107 for shipping
Popular
Spinnaker
FLEUSS AUTOMATIC SECONDE SECONDE BLUE EDITION PHANTOM MIST
NZ$1,200
Excl. shipping
Private Seller
Popular
Omega Speedmaster Professional Moonwatch
310.30.42.50.01.002
NZ$11,350
Excl. shipping
Private Seller
Popular
Rado Original
R12413243
NZ$1,100
Excl. shipping
Private Seller
Popular
Grand Seiko Heritage Collection
SBGH331
NZ$13,800
Excl. shipping
Private Seller
Swatch Moonswatch
Mission to Saturn
NZ$620
Excl. shipping
Private Seller
Swatch Moonswatch
SO33C100
NZ$620
Excl. shipping
Private Seller
Popular
Wise Adamascus AD8
NZ$600
Excl. shipping
Private Seller
Louis Erard Excellence
Le Régulateur Louis Erard x Seconde Seconde
NZ$3,900
Excl. shipping
Private Seller
Promoted
Patek Philippe Nautilus
5980/1R | 2023 | Neu | Full Set | In Stock | Lagernd
NZ$353,809
Free shipping
Popular
Seiko 5
SNXJ89 Rare SCWJ89 7009 Caliber
NZ$755
Excl. shipping
Private Seller
Popular
Omega Seamaster Diver 300 M
212.30.36.20.01.001
NZ$5,286
Excl. shipping
Private Seller
Popular
Swatch Moonswatch
SO33M100
NZ$598
Excl. shipping
Private Seller
Rado
R27955122
NZ$2,400
Excl. shipping
Private Seller
Popular
Seiko 5
SNKL45K1
NZ$696
Excl. shipping
Private Seller
Casio
GM-S5600YS-1
NZ$799
Excl. shipping
Private Seller
Promoted
Rolex Datejust 41
Grey Slate Wimbledon Green Roman Dial Oyster Bracelet 126334
NZ$24,584
+ NZ$166 for shipping
Popular
Casio G-Shock
MRG-G1000HT 20th Anniversary
NZ$23,982
Excl. shipping
Private Seller
Popular
Glycine
Combat Classic GL0428
NZ$847
Excl. shipping
Private Seller
Popular
Swatch Moonswatch
Omega Swatch Snoopy Moonswatch. Mission to the moon phase
NZ$866
Excl. shipping
Private Seller
Popular
Mido Multifort
TV Big Date S01 E01
NZ$4,027
Excl. shipping
Private Seller
Promoted
Rolex Submariner Date
41mm NEW/UNWORN
NZ$23,661
+ NZ$755 for shipping
Seiko 5 Sports
SRPG47K1
NZ$302
Excl. shipping
Private Seller
Popular
Tissot Heritage Visodate
T019.430.16.031.01
NZ$546
Excl. shipping
Private Seller
Promoted
A. Lange & Söhne Saxonia
White Gold Complete set UNWORN 2023 MEMORIAL DAY SALE
NZ$39,751
+ NZ$300 for shipping
Promoted
Rolex Datejust 41
Grey Slate Wimbledon Green Roman Dial Oyster Bracelet 126334
NZ$24,333
+ NZ$166 for shipping
Promoted
Rolex Sky-Dweller
Ref. 326235 Everose Gold Chocolate Oysterflex Unworn Watch Full Set 2022
NZ$70,762
+ NZ$544 for shipping
Popular
Vostok
090510
NZ$201
Excl. shipping
Private Seller

Worry-Free Watch Purchases

Chrono24 Buyer Protection Has You Covered

More information

Swatch Moonswatch
Omega swatch mission to the moonphase
NZ$753
Excl. shipping
Private Seller
Popular
Swatch Moonswatch
SO33M100
NZ$1,228
Excl. shipping
Private Seller
Swatch Scuba Fifty Fathoms
SO35A100
NZ$1,044
Excl. shipping
Private Seller
Orient Bambino
1st Gen New Old Stock
NZ$420
Excl. shipping
Private Seller
Promoted
Zenith Elite 6150
18k
NZ$13,188
Free shipping
Popular
Swatch Moonswatch
SO33J100
NZ$499
Excl. shipping
Private Seller
Promoted
Rolex Submariner Date
41mm Black Dial NEW RELEASE 2023 MKII Bezel 126610LV
NZ$27,823
+ NZ$166 for shipping
Popular
Seiko Prospex
SPB143J1
NZ$1,370
Excl. shipping
Private Seller
Swatch Moonswatch
SO33W700
NZ$767
Excl. shipping
Private Seller
Popular
Swatch Moonswatch
Mission to moonphase black (snoopy)
NZ$775
Excl. shipping
Private Seller
Popular
Rolex Submariner Date
126610LN
NZ$28,741
+ NZ$455 for shipping
Promoted
A. Lange & Söhne Saxonia
White Gold Complete set UNWORN 2023 MEMORIAL DAY SALE
NZ$39,751
+ NZ$300 for shipping
Popular
Rolex Submariner Date
NEU Model 2022 Rolex Submariner Kermit Starbucks 41 Full Set NEU
NZ$28,105
+ NZ$544 for shipping
Popular
Seiko Prospex
SPB237J1 Captain Willard 1970 Modern Re-interpretation 2 Polyester Strap
NZ$1,865
Excl. shipping
Private Seller
Swatch
Blancpain X Swatch ocean of storm
NZ$733
Excl. shipping
Private Seller
Popular
Tissot
RockWatch R 150 / Rock Watch / New Old Stock (NOS) / Full Set
NZ$420
Excl. shipping
Private Seller
Swatch Scuba Fifty Fathoms
SO35B400
NZ$919
Excl. shipping
Private Seller
Promoted
Rolex Submariner Date
41mm Black Dial Kermit Green Ceramic Bezel (126610LV)
NZ$27,152
+ NZ$166 for shipping
Promoted
Rolex Yacht-Master 42
226659
NZ$48,016
+ NZ$320 for shipping
Popular
Tissot
RockWatch R 150 / Rock Watch / New Old Stock (NOS) / Full Set
NZ$420
Excl. shipping
Private Seller
Rolex GMT-Master II
Batman
NZ$28,809
+ NZ$256 for shipping
Popular
Seiko Lord Matic
5606-7000
NZ$319
Excl. shipping
Private Seller
Promoted
Rolex Daytona
116503 White Dial Unworn Full Set
NZ$39,110
+ NZ$180 for shipping
Popular
Swatch Moonswatch
SO33A100
NZ$800
Excl. shipping
Private Seller
Rolex GMT-Master II
Oyster NEW 2023 SPRITE
NZ$32,379
+ NZ$728 for shipping
Popular
Rolex Datejust 41
2022 NEW Oyster Rolex Datejust 41 mm Wimbledon Stahl
NZ$19,009
+ NZ$544 for shipping
Promoted
Rolex Daytona
40mm Stainless Steel Black Index Dial Ceramic Bezel 116500LN
NZ$49,504
+ NZ$166 for shipping
Promoted
Omega Seamaster
TIME CAPSULE New Old Stock automatic vintage untouched since manufacturing NOS
NZ$3,993
+ NZ$291 for shipping
Popular
Rolex Datejust 36
2023 | New | Steel/Whitegold | Oyster | Fullset
NZ$19,100
+ NZ$908 for shipping
Popular
Tissot PR 100
(Automatic Cal. ETA 2824-2)
NZ$646
Excl. shipping
Private Seller
Rolex GMT-Master II
126710BLRO
NZ$40,019
+ NZ$471 for shipping
Popular
Oris Big Crown Pointer Date
01 754 7741 3167-07 8 20 01
NZ$3,378
Excl. shipping
Private Seller
Citizen Promaster
BJ2169-08E
NZ$839
Excl. shipping
Private Seller

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.