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Patek Philippe Nautilus 5711/1A-014 Unworn Steel 40mm Automatic
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Patek Philippe Nautilus 5711/1A-014 Green New 2022
NZ$1,100,512
Free shipping
Professional dealer
5.00 (6)
PT
Richard Mille RM 055 Rm055 Unworn Ceramic 49.9mm Manual winding
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Richard Mille Bubba Watson Titanium, Asia Edition, Transparent...
Price on request
Free shipping
Professional dealer
4.95 (293)
US
Cvstos Challenge CVT CHR2 CP5N BLST Unworn Gold/Steel 53.7mm Automatic
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Cvstos Challenge Chrono II
NZ$18,515
+ NZ$188 for shipping
Professional dealer
4.85 (21)
JP
Corum Bubble L082/03470 New Steel 47mm Automatic
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Corum Bubble 47 "Pirate" Limited XX/88 Automatic Swiss Made
NZ$4,896
+ NZ$102 for shipping
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4.83 (109)
HK
Bell & Ross BR 03-92 Ceramic BR0392-BL-CE Unworn Ceramic 42mm Automatic New Zealand, Christchurch
Bell & Ross Br 03-92 Matte Black Ceramic
NZ$5,500
Free shipping
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4.97 (12)
NZ
Omega Seamaster Diver 300 M 210.30.42.20.06.001 Unworn Steel 42mm Automatic
Omega Seamaster Stainless Steel 210.30.42.20.06.001 - Manufact...
NZ$7,184
+ NZ$190 for shipping
Sold by Chrono24
UK
Rolex Daytona 116505 Unworn Rose gold 40mm Automatic
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Rolex Daytona Everose Gold 'Black Dial' Ref. 116505
NZ$122,749
+ NZ$847 for shipping
Professional dealer
4.91 (907)
NL
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic
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Rolex GMT-Master II Jubilee Pepsi Bezel Stainless steel Black...
NZ$51,062
Free shipping
Professional dealer
4.95 (293)
US
Rolex Sea-Dweller 126600 Unworn Steel 43mm Automatic
Rolex Sea-Dweller "Single Red" Herrenuhr Oyster Perpetual Ref....
NZ$31,407
+ NZ$271 for shipping
Sold by Chrono24
DE
Unworn Steel 37mm Automatic New Zealand
Kurono Tokyo Grand Hagane
NZ$7,081
Excl. shipping
Private Seller
NZ
Rolex Datejust 36 Unworn Steel 36mm Automatic
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Rolex Datejust 36 18K Yellow Gold Steel Palm Motif Dial...
NZ$24,009
+ NZ$158 for shipping
Professional dealer
4.86 (234)
US
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
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Breguet Grandes Complications Tourbillon, neu, 5 Tage Gangrese...
NZ$131,594
+ NZ$107 for shipping
Professional dealer
4.89 (44)
CH
Rolex Oyster Perpetual 36 116000 New Steel 36mm Automatic
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Rolex 116000 Dominos Oyster Perpetual OP 36 Domino Special...
NZ$13,374
+ NZ$200 for shipping
Professional dealer
4.97 (10)
GI
Meistersinger S-AS918 New Steel 40mm Automatic
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Meistersinger Special model Astroscope S-AS918 - Limited...
NZ$3,539
+ NZ$117 for shipping
Professional dealer
4.87 (132)
NL
Doxa Unworn Steel 48mm Manual winding
Doxa Pocket Watch NOS Stainless Steel - COM002651
NZ$2,493
+ NZ$190 for shipping
Sold by Chrono24
UK
Rolex Daytona 116508 Unworn Yellow gold 40mm Automatic
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Rolex Daytona Yellow Gold 'Champagne Dial' Ref. 116508
NZ$129,945
+ NZ$847 for shipping
Professional dealer
4.91 (907)
NL
Rolex Day-Date 40 228235 Unworn Rose gold 40mm Automatic
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Rolex Day-Date 40 Rose Gold President Green Roman Dial Watch...
NZ$145,985
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Professional dealer
4.95 (293)
US
Omega Seamaster Diver 300 M 210.92.42.20.01.001 Unworn Titanium 42mm Automatic
Omega Seamaster Diver 300M 'James Bond 007' 210.92.42.20.01.00...
NZ$13,291
+ NZ$271 for shipping
Sold by Chrono24
DE
4895118820277 Unworn Steel 46mm Automatic New Zealand, Unsworth Heights
CCCP Time CP-7008-01
NZ$152
Excl. shipping
Private Seller
NZ
Rolex Day-Date 40 Unworn Rose gold 40mm Automatic
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Rolex Day Date 40mm 18K Rose Gold Diamond Baguette Chocolate...
NZ$114,451
+ NZ$158 for shipping
Professional dealer
4.86 (234)
US
Rolex Lady-Datejust Pearlmaster 80319 New White gold 29mm Automatic
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Rolex Lady-Datejust Pearlmaster, neu, Weissgold, 12 Diamanten...
NZ$39,519
+ NZ$107 for shipping
Professional dealer
4.89 (44)
CH
Cartier Santos Dumont W2SA0025 Unworn Gold/Steel 46.6mm Manual winding
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Cartier W2SA0025 Limited Edition Santos Dumont XL Salmon Rose...
NZ$16,967
+ NZ$200 for shipping
Professional dealer
4.97 (10)
GI
Girard Perregaux 82000-11-631-FA64 New Steel Automatic
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Girard Perregaux Bridge Free Bridge
NZ$34,370
+ NZ$354 for shipping
Professional dealer
4.87 (446)
IT
Tudor 1926 91350 Unworn Steel 29mm Automatic
Tudor Oyster 1926 Stainless Steel 91350 - Just Serviced 24...
NZ$2,793
+ NZ$190 for shipping
Sold by Chrono24
UK
IWC 536 Unworn Yellow gold 34mm Automatic
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IWC Vintage Octagonal with Diamonds on Onyx Dial, Full Set, NOS
NZ$19,764
+ NZ$165 for shipping
Professional dealer
4.94 (75)
CH
Rolex Oyster Perpetual Date 115200 Unworn Steel 34mm Automatic
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Rolex Oyster Perpetual Steel Black Dial Date 34MM Watch 115200
NZ$16,166
Free shipping
Professional dealer
4.95 (293)
US
Rolex Submariner Date 126610LV Unworn Steel 41mm Automatic
Rolex Submariner Date "Starbucks" Stahl Herrenuhr Oyster...
NZ$41,565
+ NZ$271 for shipping
Sold by Chrono24
DE
Steinhart Ocean 1 T0216 Unworn Steel 42mm Automatic New Zealand, Christchurch
Steinhart Ocean 1
NZ$890
Excl. shipping
Private Seller
NZ
TAG Heuer Carrera Unworn Steel 41mm Automatic
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TAG Heuer Carrera 41mm Day-Date Steel Case Blue Dial Mens...
NZ$3,200
+ NZ$158 for shipping
Professional dealer
4.86 (234)
US
Breguet Tradition 7037BA/11/9V6 New Yellow gold 39mm Automatic
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Breguet Tradition, neu, 39mm, aussermittiges, guilloched...
NZ$34,578
+ NZ$107 for shipping
Professional dealer
4.89 (44)
CH

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Daniel Roth 857.X.10 Unworn Steel 38mm Automatic
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Daniel Roth 857.X.10 Metropolitan 857 World Time 24 Zones...
NZ$11,777
+ NZ$200 for shipping
Professional dealer
4.97 (10)
GI
Concord C1 0320005 Unworn Steel 45mm Automatic
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Concord C1 Chronograph
NZ$8,894
+ NZ$165 for shipping
Professional dealer
4.93 (261)
CH
Rolex Oyster Perpetual 34 124200 Unworn Steel 34mm Automatic
Rolex Oyster Perpetual Stainless Steel 124200 - Manufacturer...
NZ$11,176
+ NZ$190 for shipping
Sold by Chrono24
UK
Bulova Lunar Pilot 96B251 New Steel 45mm Quartz
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Bulova Men's 96B251 Special Edition Moon Chronograph Watch
NZ$692
+ NZ$32 for shipping
Professional dealer
4.77 (5,254)
DE
Rolex Oyster Perpetual 31 277200 Unworn Steel 31mm Automatic
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Rolex Oyster Perpetual 31 Stainless Steel Candy Pink Dial Watch
NZ$19,527
Free shipping
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4.95 (293)
US
Audemars Piguet Royal Oak Selfwinding 15450ST.OO.1256ST.03 Unworn Steel 37mm Automatic
Audemars Piguet Royal Oak Automatik Edelstahl Herrenuhr Ref...
NZ$119,786
+ NZ$129 for shipping
Sold by Chrono24
DE
Unworn Steel 38mm Automatic New Zealand
Kurono Tokyo Chronograph II White "Shiro"
NZ$7,251
Excl. shipping
Private Seller
NZ
Rolex Milgauss 116400 Unworn Steel 40mm Automatic
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Rolex Milgauss Rainbow MK2 - Limited Edition /5 Dlc - Pvd
NZ$31,216
+ NZ$660 for shipping
Professional dealer
4.82 (124)
IT
Hublot Classic Fusion Ultra-Thin 515.NX.1270.LR New Titanium 45mm Manual winding
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Hublot Classic Fusion 45, neu, ultraflach, Titan, Handaufzug
NZ$11,527
+ NZ$107 for shipping
Professional dealer
4.89 (44)
CH
Movado Museum 0607225 New Steel 41mm Quartz
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Movado Herren Uhr Museum Sport 0607225 Saphirglas Swiss Made...
NZ$930
+ NZ$102 for shipping
Professional dealer
4.84 (890)
DE
Patek Philippe Nautilus 7118/1R-010 New Rose gold 35.2mm Automatic
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Patek Philippe Nautilus (Full Set, 2022)
NZ$287,657
+ NZ$117 for shipping
Professional dealer
4.70 (1,124)
DE
Montblanc Star 118517 New Steel 39mm Automatic
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Montblanc Star Legacy Automatic Date
NZ$3,047
+ NZ$99 for shipping
Professional dealer
4.78 (51)
CH
Frederique Constant FC-380NT4H4 New Steel 42mm Automatic
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Frederique Constant Yacht Timer Regatta Countdown
NZ$3,115
Free shipping
Professional dealer
4.93 (569)
LV
Rolex Submariner Date 126610LV Unworn Steel 41mm Automatic
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Rolex Submariner Stainless Steel Starbucks Black Index Dial Watch
NZ$44,179
Free shipping
Professional dealer
4.95 (293)
US
Rolex Datejust 36 126200 Unworn Steel 36mm Automatic
Rolex Datejust 36 Wimbledon Dial Stahl Herrenuhr Oyster...
NZ$19,217
+ NZ$271 for shipping
Sold by Chrono24
DE
IWC Portofino Automatic IW357404 Unworn Steel 34mm Automatic New Zealand, Canterbury
IWC Portofino Automatic
NZ$5,500
Excl. shipping
Private Seller
NZ
Richard Mille RM 011 RM11 05 New Titanium Automatic
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Richard Mille RM11-05 Flyback Chronograph GMT 140 PIECES LTD
NZ$1,261,356
+ NZ$254 for shipping
Professional dealer
4.87 (222)
IT
Breguet Classique 5247BR/29/9V6 New Rose gold 39mm Manual winding
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Breguet Classique Chronograph, neu, Roségold, hand-guillochert...
NZ$42,813
+ NZ$107 for shipping
Professional dealer
4.89 (44)
CH
Versace VERE01720 New Steel 35mm Quartz
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Versace Damen Uhr V-Motif VERE01720 Neu OVP
NZ$704
+ NZ$102 for shipping
Professional dealer
4.84 (890)
DE
Montblanc Heritage Spirit 116534 New Steel 41mm Automatic
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Montblanc Heritage Spirit Orbis Terrarum
NZ$6,341
+ NZ$247 for shipping
Professional dealer
4.91 (63)
CH
Montblanc Timewalker 113827 New Steel 43mm Automatic
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Montblanc Timewalker Urban Speed Chronograph
NZ$5,600
+ NZ$99 for shipping
Professional dealer
4.78 (51)
CH
Jaquet-Droz J017530241 New Steel 43mm Automatic
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Jaquet-Droz Grande Heure Minute Quantieme
NZ$9,989
Free shipping
Professional dealer
4.93 (569)
LV
Panerai PAM01033 Unworn Steel 44mm Automatic
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Panerai Stainless Steel 1950 3 Days GMT Watch PAM01033
NZ$14,565
Free shipping
Professional dealer
4.95 (293)
US
Omega Speedmaster Professional Moonwatch 311.63.42.30.03.001 Unworn Yellow gold 42mm Manual winding
Omega Speedmaster Moonwatch Jubiläumsreihen 18K Gold Ref...
NZ$33,608
+ NZ$271 for shipping
Sold by Chrono24
DE
Cartier Ballon Bleu 42mm W69012Z4 Unworn Steel 42mm Automatic New Zealand
Cartier Ballon Bleu 42mm
NZ$6,995
Excl. shipping
Private Seller
NZ
Maurice Lacroix Pontos S Extreme PT6028-ALB11-331 New Titanium 43mm Automatic
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Maurice Lacroix Pontos S Extreme Automatik Chronograph...
NZ$3,356
Free shipping
Professional dealer
4.80 (970)
DE
Breguet Classique 8788BR12986DD00 New Rose gold 36mm Automatic
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Breguet Classique, neu, Mondphase, Gangreservenanzeige, 96...
NZ$28,657
+ NZ$107 for shipping
Professional dealer
4.89 (44)
CH
Rado Coupole R22878022 New Ceramic Automatic
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Rado Herren Uhr Ceramic Coupole Power Reserve Automatik...
NZ$1,979
+ NZ$102 for shipping
Professional dealer
4.84 (890)
DE
Rolex Day-Date 36 128238 New Yellow gold 36mm Automatic
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Rolex Day-Date 36
NZ$101,416
+ NZ$117 for shipping
Professional dealer
4.70 (1,124)
DE
Montblanc Heritage Chronométrie 112536 New Steel 40mm Automatic
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Montblanc Quantieme Annuel Vasco Da Gama Heritage
NZ$6,588
+ NZ$99 for shipping
Professional dealer
4.78 (51)
CH
NOMOS Autobahn 1303 New Steel 41mm Automatic
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NOMOS Autobahn Neomatik 41 Date Sports Gray
NZ$5,511
+ NZ$102 for shipping
Professional dealer
4.83 (1,320)
ES
Patek Philippe Aquanaut 5269/200R-001 Unworn Rose gold 38.8mm Quartz
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Patek Philippe Aquanaut Luce Travel Rose Gold Diamond Bezel...
NZ$152,868
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4.95 (293)
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Rolex Explorer II 226570 Unworn Steel 42mm Automatic
Rolex Explorer II "Polar" Stahl Herrenuhr Oyster Perpetual...
NZ$25,312
+ NZ$271 for shipping
Sold by Chrono24
DE
Omega Constellation Ladies REF. 12355312055003 Unworn White gold 31mm Automatic
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Omega Constellation Co Axial 31mm
NZ$23,703
+ NZ$220 for shipping
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4.66 (205)
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.