Skip
With Chrono24 Buyer Protection, your purchase is in good hands
Chrono24 - New Zealand
Log in or register

288,984 listings including promoted listings
Sort by
Promoted
Seiko
Mod Rocket Blue Srpd79k1m6 Men Black Custom Watch 42mm Rubber Strap Blue
NZ$762
+ NZ$50 for shipping
Promoted
Seiko
Mod Green Eyes Black Out Srpd79k1m1 Men Black Custom Watch 42mm Nato Fabric Black
NZ$652
+ NZ$50 for shipping
Promoted
A. Lange & Söhne Saxonia
UNWORN Saxonia Großdatum 38,5mm 381.031 2022 in Italian erworben inkl. Box & Papiere
NZ$52,833
+ NZ$198 for shipping
Promoted
Bulgari
Haute Horlogerie Gerald Genta Saphire Crystal Tourbillon Limited Edition 25 pcs Worldwide
NZ$214,745
+ NZ$4,277 for shipping
Promoted
Rolex Day-Date 40
White Gold Day-Date 40 Watch - White Gold Bezel - Black Baguette Diamond Dial 228349RBR
NZ$96,713
+ NZ$165 for shipping
Promoted
Blancpain Fifty Fathoms Bathyscaphe
NEW 2023 Fifty Fathoms Bathyscaphe Titanium 43MM
NZ$12,923
+ NZ$625 for shipping
Promoted
Patek Philippe Nautilus
5726/1A Annual Calendar Moon Phases Blue Stainless Steel
NZ$216,762
+ NZ$292 for shipping
Promoted
Patek Philippe Nautilus
5723/1R-010
NZ$1,650,793
+ NZ$500 for shipping
Promoted
Rolex Cellini
4336 NEW OLD STOCK
NZ$21,475
+ NZ$359 for shipping
Popular
Grand Seiko Heritage Collection
SBGH331
NZ$21,000
Excl. shipping
Private Seller
Promoted
Rolex Datejust 41
Wimbledon Dial Jubilee bracelet Rose gold & Steel NEW/UNWORN
NZ$28,914
+ NZ$750 for shipping
Promoted
Cartier Ballon Bleu 42mm
Aftermarket Iced Out 12.8Ct Diamonds
NZ$13,006
+ NZ$165 for shipping
Promoted
Bulgari Octo
Finissimo Chronograph GMT 43mm Silver Dial Stainless Steel ref: 103661
NZ$25,012
Free shipping
Promoted
Rolex Sky-Dweller
Gold 42 mm Black Index Dial Oyster Bracelet 326938
NZ$83,373
+ NZ$165 for shipping
Promoted
Eberhard & Co. Scafograf 300
Mcmlix Nuovo Quadrante Marrone
NZ$5,751
+ NZ$160 for shipping
Bell & Ross
BR03-94 Matte Black Ceramic Chronograph
NZ$6,325
Free shipping
Promoted
F.P.Journe
Linesport Centigraphe
NZ$325,156
+ NZ$500 for shipping
Promoted
Rolex Submariner Date
Black PVD/DLC Coated Stainless Steel Watch 116610LN
NZ$30,848
+ NZ$165 for shipping
Mr Jones Watches The Golden Hour
NZ$1,417
Excl. shipping
Private Seller
Promoted
Rolex Submariner Date
41mm NEW/UNWORN
NZ$23,661
+ NZ$750 for shipping
Promoted
Jaeger-LeCoultre Odysseus
Quantieme Perpetual Odysseus JLC-Serviced
NZ$19,208
+ NZ$190 for shipping
Promoted
Bulgari Lucea
Skeleton 33mm Rose Gold Stainless Red Alligator ref: 103373
NZ$20,843
Free shipping
Promoted
Rolex Day-Date 40
Rose Gold Chocolate Roman Dial Fluted Bezel 228235
NZ$80,038
+ NZ$165 for shipping
Promoted
Rolex Submariner Date
116659SABR
NZ$326,050
+ NZ$400 for shipping
Seiko
Prospex Limited Edition
NZ$1,323
Free shipping
Promoted
Hublot
Fifa Argentina 2022
NZ$16,675
+ NZ$500 for shipping
Promoted
Rolex Milgauss
Green Crystal Blue Dial Black PVD/DLC Stainless Steel Watch 116400GV
NZ$27,346
+ NZ$165 for shipping
Rolex Oyster Perpetual 28
pink
NZ$12,000
Excl. shipping
Private Seller
Casio G-Shock MRG-B2000SH-5A Shougeki-Maru Samurai Helmet Masao Kobayashi 2020
NZ$17,000
Free shipping
Promoted
Frederique Constant Manufacture Worldtimer
Classic Worldtimer Manufacture Limited Edition 88 Blu 18K Gold
Price on request
+ NZ$142 for shipping

Worry-Free Watch Purchases

Chrono24 Buyer Protection Has You Covered

More information

Promoted
Ulysse Nardin Marine Chronometer 43mm
Annual Calendar 43mm Blue Dial Stainless ref: 1133-210/E3
NZ$16,675
Free shipping
Promoted
Audemars Piguet Royal Oak Chronograph
41 mm Royal Oak Selfwinding Chronograph (Ref # 26331BA.OO.1220BA.02)
NZ$458,554
+ NZ$165 for shipping
Promoted
Richard Mille
RM 023
NZ$354,993
+ NZ$400 for shipping
Promoted
Gucci Diamantissima
32mm Stainless Steel Black Dial Quartz Ladies Watch YA141403
NZ$742
+ NZ$165 for shipping
Blancpain Villeret
4040-1542-55A
NZ$14,515
+ NZ$320 for shipping
Promoted
Breitling Navitimer 1 B01 Chronograph
42mm Chronograph Panda Dial Box and paper
NZ$9,733
+ NZ$171 for shipping
Louis Erard
Régulateur x Alain Silberstein
NZ$10,423
Excl. shipping
Private Seller
IWC Big Pilot
Le Petit Prince Monopusher Big pilot Edition 2022
NZ$22,000
Free shipping
Promoted
Frederique Constant Vintage Rally
Healey Chronograph Limited Edition 700 Green
Price on request
+ NZ$142 for shipping
Promoted
Bulgari Lucea
33mm Red Factory Diamond Dial Steel Rose Gold Diamond Bezel ref: 103123 (LUP33SG)
NZ$15,007
Free shipping
Promoted
Rolex Submariner Date
41mm Yellow Gold Date Blue Bezel Blue Dial 126618LB
NZ$74,349
+ NZ$165 for shipping
Promoted
Tissot PRX
Men's T137.427.11.041.00 PRX Chrono Automatic
NZ$3,161
+ NZ$34 for shipping
Popular
Audemars Piguet Royal Oak Offshore Chronograph
18k Rose Gold Brick Gold Dial 26470OR
NZ$125,052
+ NZ$332 for shipping
Zenith Captain Central Second
18.2020.670/01.C498
NZ$10,416
+ NZ$320 for shipping
Zenith Chronomaster Sport
18K Rose Gold
NZ$37,351
+ NZ$250 for shipping
Louis Erard Excellence
34237AA95.BVA103
NZ$9,345
Excl. shipping
Private Seller
Hublot Big Bang Unico
Blue
NZ$22,000
Free shipping
Patek Philippe Chronograph
Complications 5070R-001 NOS New Old Stock Sealed
NZ$161,733
+ NZ$1,078 for shipping
Rolex Day-Date 40
Factory Rolex Original Besatz Green Roman Grün Ungetragen B+P
NZ$116,807
+ NZ$2,138 for shipping
Promoted
Rolex Daytona
Yellow Rolesor Cosmograph Daytona 40 Watch - Champagne Index Dial 116503
NZ$42,520
+ NZ$165 for shipping
Promoted
Junghans max bill Hand-winding
27/3700.02 Max Bill Handaufzug Sapphire Watch
NZ$1,536
+ NZ$34 for shipping
Popular
Audemars Piguet Royal Oak Offshore Chronograph
18k Rose Gold Brick Black Dial
NZ$141,726
+ NZ$332 for shipping
Tudor Glamour Date
M55023-0026
NZ$7,872
+ NZ$320 for shipping
Parmigiani Fleurier Pershing
Chronograph 005 18k Rose Gold 45mm New
NZ$47,523
+ NZ$250 for shipping
Mb&f
M.A.D Edition 1 Red
NZ$8,500
Excl. shipping
Private Seller
Omega Seamaster PloProf
227.90.55.21.04.001
NZ$18,000
Free shipping
Rolex Submariner Date
116610LV Hulk like new 2013
NZ$50,317
+ NZ$1,078 for shipping
Rolex Day-Date 36
Rainbow Pave Factory Setting Full Set Unworn
NZ$224,627
+ NZ$4,277 for shipping
Promoted
Rolex Sky-Dweller
White Rolesor Sky-Dweller Watch - Blue Index Dial - Jubilee Fluted Bezel 326934
NZ$44,188
+ NZ$165 for shipping
Promoted
Tissot PRX Powermatic 80
T137.207.11.091.00 PRX 35 Powermatic 80-Green Dial
NZ$1,195
+ NZ$34 for shipping
Popular
Panerai Luminor Submersible
GMT Navy Seals 1 of 500 PAM 1323
NZ$18,167
+ NZ$332 for shipping
Zenith Captain Chronograph
Pilot Chronograph
NZ$6,361
+ NZ$320 for shipping
Ulysse Nardin Marine Tourbillon
43mm
NZ$42,520
+ NZ$250 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.