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Bulgari Octo Solotempo Rose Gold 41mm -SALE-
TOP
Bulgari Octo Solotempo Rose Gold 41mm -SALE-
NZ$ 26,792
Seller
C. van de Kerkhof Juweliers B.V.
 
NL
Patek Philippe World Time
TOP
Patek Philippe World Time
NZ$ 46,903
Free shipping
Seller
LUXE WARE (HK) LIMITED
29
HK
Franck Muller Vanguard Grande Date Rosegold
TOP
Franck Muller Vanguard Grande Date Rosegold
NZ$ 40,626
Free shipping
Seller
Tradeluxe Uhrenhandels GmbH
41
AT
Chopard L' Heure de Diamant
TOP
Chopard L' Heure de Diamant
NZ$ 76,543
Seller
GMT Watches And Jewellery Trading
AE
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
TOP
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
NZ$ 10,955
Free shipping
Seller
Ye Olde Timekeepers, Inc.
9
US
Corum Admiral´s Cup Regatta 18k Rose Gold
TOP
Corum Admiral´s Cup Regatta 18k Rose Gold
NZ$ 21,955
Seller
CANTELI JOYEROS SL
 
ES
Ateliers deMonaco Tourbillon Oculus 1297 Titane
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1297 Titane
NZ$ 101,132
BrandBoutique Member
Les Ateliers deMonaco SARL
Richard Mille Tourbillon Split Second Chrono Airbus Corp Jets
TOP
Richard Mille Tourbillon Split Second Chrono Airbus Corp Jets
NZ$ 1,178,341
Seller
Raffi Boyadjian Watches Inc.
12
US
Girard Perregaux Heritage Place Girardet
TOP
Girard Perregaux Heritage Place Girardet
NZ$ 33,711
Seller
Juwelier Colman
 
BE
Rolex Yacht-Master Chocolate Dial
TOP
Rolex Yacht-Master Chocolate Dial
NZ$ 15,976
Seller
Harley's Time LLC
46
US
Patek Philippe Nautilus
TOP
Patek Philippe Nautilus
NZ$ 34,316
Seller
chronostars
 
AT
Cvstos Eagle of Russia 'Proud to be Russian'(Limited )
TOP
Cvstos Eagle of Russia 'Proud to be Russian'(Limited )
NZ$ 25,758
Free shipping
Seller
Istock LTD
57
LV
U-Boat U-1942 Very Limited Edition special No
TOP
U-Boat U-1942 Very Limited Edition special No
NZ$ 40,626
Seller
Trendpartners
11
NL
Omega Speedmaster Moonwatch 42 mm Watch 311.33.42.30.01.001
TOP
Omega Speedmaster Moonwatch 42 mm Watch 311.33.42.30.01.001
NZ$ 5,199
Free shipping
Seller
Montauk Group Ltd
49
CH
Oris BC3 Advanced day date
TOP
Oris BC3 Advanced day date
NZ$ 1,495
Seller
CANTELI JOYEROS SL
 
ES
Ateliers deMonaco Tourbillon Oculus 1298
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1298
NZ$ 120,839
BrandBoutique Member
Les Ateliers deMonaco SARL
Omega Speedmaster Professional Apollo-Soyuz 35th Anniversary...
Omega Speedmaster Professional Apollo-Soyuz 35th Anniversary...
NZ$ 13,342
Seller
Private Seller
NZ
JeanRichard Paramount Pack 3 watches
TOP
JeanRichard Paramount Pack 3 watches
NZ$ 32,414
Seller
Fernando Monge SA
98
ES
IWC Big Pilot Bronze
TOP
IWC Big Pilot Bronze
NZ$ 18,082
Seller
Harley's Time LLC
46
US
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
TOP
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
NZ$ 880
Seller
WatchNation Limited
45
UK
Patek Philippe Nautilus 5711/1R-001
Patek Philippe Nautilus 5711/1R-001
NZ$ 86,331
Seller
UK Time Legend
 
UK
Omega Seamaster Planet Ocean - limited edition - NEW/UNWORN
TOP
Omega Seamaster Planet Ocean - limited edition - NEW/UNWORN
NZ$ 12,926
Seller
LUXURY TRADING ZURICH GMBH
11
CH
Ulysse Nardin Freak Cruiser Tourbillon 2056-131 Rose Gold 45mm
TOP
Ulysse Nardin Freak Cruiser Tourbillon 2056-131 Rose Gold 45mm
NZ$ 69,323
Seller
Taleda
329
CH
A. Lange & Söhne Langematik Perpetual English dial
TOP
A. Lange & Söhne Langematik Perpetual English dial
NZ$ 89,722
Seller
WatchesofMayfair.com
360
UK
Ateliers deMonaco Admirale Chronographe Flyback Classique
Straight from the manufacturer
Ateliers deMonaco Admirale Chronographe Flyback Classique
NZ$ 47,368
BrandBoutique Member
Les Ateliers deMonaco SARL
Girard Perregaux VINTAGE 1945 TOURBILLON WITH THREE GOLD...
Girard Perregaux VINTAGE 1945 TOURBILLON WITH THREE GOLD...
NZ$ 345,577
Seller
Gomez y Molina Joyeros
 
ES
Breguet Classique Automatico Brillantes
TOP
Breguet Classique Automatico Brillantes
NZ$ 24,116
Seller
Fernando Monge SA
98
ES
TAG Heuer Monaco Calibre 11 Steve McQueen
TOP
TAG Heuer Monaco Calibre 11 Steve McQueen
NZ$ 8,651
Seller
Harley's Time LLC
46
US
Seiko Astron SSE021J1
TOP
Seiko Astron SSE021J1
NZ$ 2,763
Seller
WatchNation Limited
45
UK
Patek Philippe World Time 5131/1P-001
Patek Philippe World Time 5131/1P-001
NZ$ 246,650
Seller
UK Time Legend
 
UK
Fortis Cosmonaut GMT
Fortis Cosmonaut GMT
NZ$ 1,037
Seller
Joyería Zúñiga
 
ES
Longines Heritage
Longines Heritage
NZ$ 2,161
Seller
SIMARI GIOIELLI
6
IT
Hublot Unico Red Sapphire
TOP
Hublot Unico Red Sapphire
NZ$ 91,278
Seller
WatchesofMayfair.com
360
UK
Ateliers deMonaco Admiral Chronographe Flyback Armure
Straight from the manufacturer
Ateliers deMonaco Admiral Chronographe Flyback Armure
NZ$ 25,413
BrandBoutique Member
Les Ateliers deMonaco SARL
Omega Seamaster Aqua Terra Ryder's CUP LIMITED 41.5mm
Omega Seamaster Aqua Terra Ryder's CUP LIMITED 41.5mm
NZ$ 4,212
Seller
Alux Watches
 
US
De Grisogono Instrumento NUNO
TOP
De Grisogono Instrumento NUNO
NZ$ 15,429
Seller
Fernando Monge SA
98
ES
Rolex Datejust Rose Gold MOP Diamonds
TOP
Rolex Datejust Rose Gold MOP Diamonds
NZ$ 20,610
Seller
Harley's Time LLC
46
US
Bulova Diamond 96R212
TOP
Bulova Diamond 96R212
NZ$ 720
Seller
WatchNation Limited
45
UK
Rolex Daytona 116500 Stainless Steel Ceramic Bezel White Dial
Rolex Daytona 116500 Stainless Steel Ceramic Bezel White Dial
NZ$ 30,576
Seller
UK Time Legend
 
UK
Junghans Max Bill Chronoscope Limited Edition
Junghans Max Bill Chronoscope Limited Edition
NZ$ 12,084
Seller
Juwel Wago-Import Vertr.GmbH
 
DE
Longines Hydro Conquest
Longines Hydro Conquest
NZ$ 1,037
Seller
SIMARI GIOIELLI
6
IT
Linde Werdelin SpidoLite Titanium - Red
Straight from the manufacturer
Linde Werdelin SpidoLite Titanium - Red
NZ$ 17,331
BrandBoutique Member
Linde Werdelin LTD
Ateliers deMonaco Ronde de Monte-Carlo Femme
Straight from the manufacturer
Ateliers deMonaco Ronde de Monte-Carlo Femme
NZ$ 41,490
BrandBoutique Member
Les Ateliers deMonaco SARL
Rolex GMT 2  Ref.16710 Bj.2007  (Z) Ungetragen LC100  NUR...
Rolex GMT 2 Ref.16710 Bj.2007 (Z) Ungetragen LC100 NUR...
NZ$ 34,575
Seller
Uhren - Borgardts
 
DE
Hublot Big Bang Unico GMT
TOP
Hublot Big Bang Unico GMT
NZ$ 29,441
Seller
WatchesofMayfair.com
360
UK
Omega Seamaster Planet Ocean Chronograph NEU 12/2017 mit Box/Pap.
Omega Seamaster Planet Ocean Chronograph NEU 12/2017 mit Box/Pap.
NZ$ 8,557
Seller
Matthias Wohne Uhrmachermeister
6
DE
Hamilton Pan Europ
TOP
Hamilton Pan Europ
NZ$ 1,391
Seller
WatchNation Limited
45
UK
Patek Philippe Nautilus 5712G-001
Patek Philippe Nautilus 5712G-001
NZ$ 69,647
Seller
UK Time Legend
 
UK
Rolex 2018  Rolex Oyster Perpetual 39mm Blue Green Stainless...
Rolex 2018 Rolex Oyster Perpetual 39mm Blue Green Stainless...
NZ$ 7,803
Seller
Collectors Coins & Jewelry
 
US
Longines Hydro Conquest
Longines Hydro Conquest
NZ$ 1,335
Seller
SIMARI GIOIELLI
6
IT
Linde Werdelin SpidoLite Gold
Straight from the manufacturer
Linde Werdelin SpidoLite Gold
NZ$ 43,327
BrandBoutique Member
Linde Werdelin LTD
Ateliers deMonaco Ronde de Monte Carlo La Sirène Rubis
Straight from the manufacturer
Ateliers deMonaco Ronde de Monte Carlo La Sirène Rubis
Price on request
BrandBoutique Member
Les Ateliers deMonaco SARL
Breitling Old Navitimer-2 Blau Referenz A13022 Revision 02/2
Breitling Old Navitimer-2 Blau Referenz A13022 Revision 02/2
NZ$ 5,186
Seller
Uhren - Borgardts
 
DE
Gucci Rose gold PVD stainless steel case with a brown leather...
Gucci Rose gold PVD stainless steel case with a brown leather...
NZ$ 1,000
Seller
Private Seller
NZ
TAG Heuer CAV514C.FC8171
TAG Heuer CAV514C.FC8171
NZ$ 28,006
Seller
JOYERÍA TACTOC
 
ES
Maurice Lacroix Pontos Day Date
TOP
Maurice Lacroix Pontos Day Date
NZ$ 2,490
Seller
WatchNation Limited
45
UK
Richard Mille RM55 Bubba Watson
Richard Mille RM55 Bubba Watson
Price on request
Seller
UK Time Legend
 
UK
Rolex Submariner Sea-Dweller  NEU
Rolex Submariner Sea-Dweller NEU
NZ$ 14,694
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
124
DE
Vacheron Constantin Historiques
Vacheron Constantin Historiques
NZ$ 16,423
Seller
SIMARI GIOIELLI
6
IT
Linde Werdelin SpidoSpeed Carbon Green
Straight from the manufacturer
Linde Werdelin SpidoSpeed Carbon Green
NZ$ 29,462
BrandBoutique Member
Linde Werdelin LTD
Ateliers deMonaco Tourbillon Oculus 1297
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1297
NZ$ 114,962
BrandBoutique Member
Les Ateliers deMonaco SARL
Omega Seamaster Diver 300 M Co-Axial
Omega Seamaster Diver 300 M Co-Axial
NZ$ 5,878
Seller
Terzian Garo & Sia OE
 
GR
Junghans Max Bill Edition 2018
Junghans Max Bill Edition 2018
NZ$ 856
Seller
Juwel Wago-Import Vertr.GmbH
 
DE
TAG Heuer CAL2110.FC6257
TAG Heuer CAL2110.FC6257
NZ$ 10,113
Seller
JOYERÍA TACTOC
 
ES
Longines Conquest
Longines Conquest
NZ$ 1,418
Seller
ANZOVINO GIOIELLIERI SRL
 
IT
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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