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Audemars Piguet Royal Oak Lady 67651BA.ZZ.1261BA.02 Unworn Yellow gold 33mm Quartz
TOP
Audemars Piguet Royal Oak Lady
NZ$ 82,051
Free shipping
Professional dealer
492
US
TAG Heuer Monaco Calibre 11 CAW211P.FC6356 New Steel 39mm Automatic
TOP
TAG Heuer Monaco Calibre 11 Caw211p.fc6356
NZ$ 7,674
Professional dealer
675
PL
Audemars Piguet Royal Oak Concept 26589IO.OO.D030CA.01 Unworn Titanium 44mm Manual winding
TOP
Audemars Piguet Royal Oak Concept Titanium GMT Flying Tourbill...
NZ$ 376,979
Free shipping
Professional dealer
346
US
Maurice Lacroix AIKON AI6088-SS002-030-1 New Steel 44mm Automatic
TOP
Maurice Lacroix AIKON Automatic Mercury 44mm
NZ$ 8,838
Professional dealer
457
CH
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Classique Tourbillon, new, rose gold, 5-days power-res...
NZ$ 113,279
Professional dealer
57
CH
71950110 Unworn Steel 40.5mm Manual winding New Zealand, Unsworth Heights
Luch Mova Collection
NZ$ 230
Private Seller
NZ
Bell & Ross BR 01 BR01-CSK-CE/SRB New Ceramic 45mm Manual winding New Zealand
Bell & Ross Br 01 Cyber Skull
NZ$ 14,500
Free shipping
Professional dealer
NZ
Glashütte Original PanoMaticLunar 1-90-02-42-32-05 Unworn Steel 40mm Automatic
Glashütte Original PanoMaticLunar Automatik Ref. 1-90-02-42-32...
NZ$ 12,981

Sold by Chrono24

DE
Omega Speedmaster 36233300 Unworn Rose gold 39mm Automatic
TOP
Omega Speedmaster 39mm Ref#3623.33.01
NZ$ 14,626
Professional dealer
839
US
Baume & Mercier William Baume MOA08841 Unworn Rose gold 43mm Manual winding
TOP
Baume & Mercier William Baume Flying Tourbillon Limited...
NZ$ 65,637
Professional dealer
212
DE
Hublot Classic Fusion 45, 42, 38, 33 mm 511.CX.1270.RX.MDM40 New Ceramic 45mm Automatic
TOP
Hublot Classic Fusion No Anniversary
NZ$ 14,050
Professional dealer
99
US
Parmigiani Fleurier Tonda PFC231-1002400 New Rose gold 42mm Automatic
TOP
Parmigiani Fleurier Tonda Hemispheres 42mm Men's 18k Rose Gold...
NZ$ 19,907
Professional dealer
955
US
Zenith Zenith Silver Schützenuhr Unworn Silver 31mm Manual winding
TOP
Zenith Silver Schützen Ladies Pocket watch taschenuhr 1979
NZ$ 1,542
Professional dealer
148
HU
Breguet Classique 8788BR12986DD00 New Rose gold 36mm Automatic
TOP
Breguet Classique, new, moon phase, power-reserve indicator, ...
NZ$ 25,019
Professional dealer
57
CH
Omega Speedmaster Date 32105000 Unworn Steel 40mm Automatic New Zealand, Papamoa
Omega Speedmaster Date
NZ$ 4,259
Private Seller
NZ
Rolex Sky-Dweller 326933 New Gold/Steel 42mm Automatic New Zealand
Rolex Sky-Dweller
NZ$ 27,990
Free shipping
Professional dealer
 
NZ
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding
Omega Speedmaster Moonwatch Chronograph Handaufzug Ref....
NZ$ 9,980

Sold by Chrono24

DE
Omega Seamaster Diver 300 M 210.90.42.20.01.001 Unworn Titanium 42mm Automatic
TOP
Omega Seamaster Diver 300M Master Chronometer 007 Limited Ed.
NZ$ 15,089
Professional dealer
5447
IT
Frederique Constant FC-975N4H6 New Steel 42mm Automatic
TOP
Frederique Constant QP Tourbillon Ltd. Edition (45 / 88)
NZ$ 29,143
Professional dealer
859
DE
Universal Genève Compax 884.425/3150 New Steel 37mm Manual winding
TOP
Universal Genève Compax Chronograph
NZ$ 3,215
Professional dealer
1950
ES
TAG Heuer Connected Unworn Steel 45mm Quartz
TOP
TAG Heuer Connected 45mm Steel Touchscreen Quartz Mens Watch...
NZ$ 3,554
Professional dealer
193
US
Seiko 5 SNXS77 New Steel 37mm Automatic
TOP
Seiko 5 | Herrenuhr Automatik SNXS77
NZ$ 221
Professional dealer
648
DE
Breguet Marine 8828BR/5D/RM1 DD00 New Rose gold 34.6mm Automatic
TOP
Breguet Marine chronograph, sapphire crown, 170 diamonds on...
NZ$ 55,318
Professional dealer
57
CH
Jaquet-Droz J017533270 New Rose gold 43mm Automatic
TOP
Jaquet-Droz Grande Heure Minute Quantieme Meteorite Dial...
NZ$ 27,266
Free shipping
Professional dealer
632
LV
Rolex Oyster Perpetual 31 277200 New Steel 31mm Automatic
TOP
Rolex Oyster Perpetual 31
NZ$ 11,918
Professional dealer
254
IT
Omega Speedmaster Professional Moonwatch 311.92.44.51.01.006 Unworn Ceramic 44mm Automatic
Omega Speedmaster Dark Side of the Moon Automatik 311.92.44.51...
NZ$ 16,685

Sold by Chrono24

DE
Zenith El Primero 01.0200.415 Unworn Steel 41mm Automatic New Zealand
Zenith - El Primero TV Screen Big Blue
NZ$ 7,250
Professional dealer
 
NZ
Longines Evidenza L2.688.4.78.4 Unworn Steel 40mm Automatic
TOP
Longines Evidenza Chronograph XL
NZ$ 3,910
Professional dealer
119
CH
Piaget Protocole 50155 Unworn White gold 25mm Quartz
TOP
Piaget Diamond Set White Gold Protocole, Full Set
NZ$ 14,860
Professional dealer
65
CH
Hamilton Intra-Matic H38416541 New Steel 40mm Automatic
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
NZ$ 2,581
Professional dealer
255
ES
Glycine Combat SUB GL0093 Unworn Steel 42mm Automatic
TOP
Glycine Combat Sub
NZ$ 619
Professional dealer
55
CA
Breguet Reine de Naples 8967ST/V8/J50 New Steel 43mm Automatic
TOP
Breguet Reine de Naples, new, blue mother-of-pearl dial, blue...
NZ$ 16,330
Professional dealer
57
CH
Epos Oeuvre d'art 3435.313.24.18.25 New Steel 43,5mm Manual winding
Straight from the manufacturer
Epos Oeuvre D'Art 3435 Verso
NZ$ 3,497
Free shipping
EPOS Uhren
37
CH
Parmigiani Fleurier Tonda PFC906-0000210-B00182 New Steel 42mm Automatic
TOP
Parmigiani Fleurier Tonda TONDAGRAPH GT
NZ$ 30,736
Professional dealer
457
CH
Rolex Submariner Date 116613 Unworn Gold/Steel 40mm Automatic
Rolex Submariner Date Stahl / Gold Automatik Herrenuhr Ref....
NZ$ 27,472

Sold by Chrono24

DE
Rolex Sky-Dweller 326934 Unworn Gold/Steel 42mm Automatic New Zealand
Rolex - Skydweller Blue Steel & White Gold
NZ$ 40,800
Professional dealer
 
NZ
Patek Philippe Nautilus 5976/1G New White gold 44mm Automatic
Patek Philippe Nautilus 5976/1G
NZ$ 716,334
Professional dealer
 
HK
IWC 536 Unworn Yellow gold 34mm Automatic
TOP
IWC Vintage Octagonal with Diamonds on Onyx Dial, Full Set, NOS
NZ$ 14,078
Professional dealer
65
CH
Hamilton Khaki Aviation H76726130 New Steel 44mm Automatic
TOP
Hamilton Khaki Aviation Converter Auto Chrono
NZ$ 2,855
Professional dealer
255
ES
Franck Muller Vanguard V45 YT SC DT KOI (AC BL) New Steel 45mm Automatic
TOP
Franck Muller Vanguard Stainless Steel Case 45MM Blue Dial KOI...
NZ$ 10,985
Free shipping
Professional dealer
16
HK
Breguet Marine 8827ST/59/586 New Steel 35mm Automatic
TOP
Breguet Marine, chronograph, blue sapphire cabochon crown,...
NZ$ 17,198
Professional dealer
57
CH
Epos Passion 3501.132.20.13.30 New Steel 41mm Automatic
Straight from the manufacturer
Epos Passion 3501
NZ$ 1,747
Free shipping
EPOS Uhren
37
CH
Girard Perregaux Vintage 1945 90275-52-111-BA6A Unworn Rose gold 36mm Automatic
TOP
Girard Perregaux Vintage 1945 XXL Perpetual Calendar Equation...
NZ$ 38,323
Professional dealer
24
CH
Rolex Datejust 126334 Unworn Gold/Steel 41mm Automatic
Rolex Datejust 41 Stahl / Weissgold Automatik Herrenuhr Ref....
NZ$ 19,343

Sold by Chrono24

DE
Rolex Datejust 16234 Unworn Gold/Steel 36mm Automatic New Zealand
Rolex - 1995 Datejust
NZ$ 8,750
Professional dealer
 
NZ
Audemars Piguet 26332PT.OO.1220PT.01 New Platinum Automatic
Audemars Piguet 26332PT.OO.1220PT.01
NZ$ 426,962
Professional dealer
 
HK
IWC Da Vinci (submodel) 3501 Unworn White gold 38mm Quartz
TOP
IWC Da Vinci, White Gold Beta 21 New Old Stock, Full Set
NZ$ 34,412
Professional dealer
CH
Hamilton Jazzmaster Auto Chrono H32586511 New Steel 42mm Automatic
TOP
Hamilton Jazzmaster Auto Chrono
NZ$ 2,023
Professional dealer
255
ES
Hublot Big Bang Unico 441.CI.1170.RX New Ceramic 42mm Automatic
TOP
Hublot Big Bang 42mm Unico Black Magic Ceramic Case (New Full...
NZ$ 21,421
Free shipping
Professional dealer
16
HK
Rolex Datejust 116188 New Yellow gold 36mm Automatic
TOP
Rolex Datejust, new, bezel with 60 diamonds, dial with 10...
NZ$ 29,555
Professional dealer
57
CH
Epos Oeuvre d'art 3435.313.20.15.25 New Steel 43,5mm Manual winding
Straight from the manufacturer
Epos Oeuvre D'Art 3435 Verso
NZ$ 3,359
Free shipping
EPOS Uhren
37
CH
Rolex Day-Date 40 228238 New Yellow gold 40mm Automatic
Rolex Day-Date 40 Yellow Gold / Champagne - 228238
NZ$ 56,881
Professional dealer
35
US
Rolex Sea-Dweller 126600 Unworn Steel 43mm Automatic
Rolex Sea-Dweller Automatik Stahl Herrenuhr Oyster Perpetual...
NZ$ 24,471

Sold by Chrono24

DE
Zodiac 862959 Unworn Steel 43.5mm Automatic New Zealand
Zodiac - SST Hi-Beat Automatic 1970s
NZ$ 2,750
Professional dealer
 
NZ
Rolex Day-Date 40 228238 New Yellow gold 40mm Automatic
Rolex Day-Date 228238
NZ$ 53,187
Professional dealer
 
HK
Rolex Daytona 116508 New Yellow gold 40mm Automatic
Rolex Daytona
NZ$ 127,983
Professional dealer
104
US
Omega Seamaster Planet Ocean 522.33.40.20.04.001 New Steel 39.5mm Automatic
Omega Seamaster Planet Ocean 600M Tokyo 2020 Limited Edition
NZ$ 12,212
Professional dealer
9
US
Panerai Radiomir PAM 00753 New Steel 45mm Manual winding
TOP
Panerai Radiomir (New Full Set)
NZ$ 6,317
Free shipping
Professional dealer
16
HK
Jaquet-Droz J016933210 New Rose gold 43mm Automatic
TOP
Jaquet-Droz Grand Date, new, rose gold, 65 hours power-reserve...
NZ$ 17,198
Professional dealer
57
CH
Epos Sportive 3441.131.96.56.56 New Steel 43mm Automatic
Straight from the manufacturer
Epos Sportive 3441 Diver Blue
NZ$ 2,090
Free shipping
EPOS Uhren
37
CH
Rolex Sky-Dweller 326235 New Rose gold 42mm Automatic
Rolex Sky-Dweller
NZ$ 67,546
Professional dealer
35
US
Omega Seamaster Planet Ocean 215.30.40.20.03.001 Unworn Steel 39.5mm Automatic
Omega Seamaster Planet Ocean Automatik Stahl Ref. 215.30.40.20...
NZ$ 8,917

Sold by Chrono24

DE
Patek Philippe Calatrava 448R Unworn Rose gold 28mm Manual winding
Patek Philippe 448R Calatrava Watch
NZ$ 18,415
Professional dealer
16
US
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic
Rolex GMT-Master II 126710BLRO
NZ$ 34,238
Professional dealer
 
HK

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.