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Cartier Clé de Cartier WJCL0013 New Rose gold 35mm Automatic
TOP
Cartier WJCL0013 CLE DE CARTIER WATCH
NZ$ 27,436
Verified Dealer
22
HK
Vacheron Constantin Fiftysix 4600E/000A-B487 New Steel 40mm Automatic
TOP
Vacheron Constantin Fiftysix Self-Winding 40 mm
NZ$ 17,428
Free shipping
Verified Dealer
56
AU
Bulgari Diagono 102364 DG41C3SMCVD New Ceramic 41mm Automatic
TOP
Bulgari Diagono
NZ$ 4,313
Verified Dealer
71
NL
Rolex Datejust M126334-0013 New Steel 41mm Automatic
TOP
Rolex M126334-0013 Datejust
Price on request
Verified Dealer
22
HK
Jaeger-LeCoultre Master Compressor Chronograph 175.8.C1 Unworn Steel 42mm Automatic
TOP
Jaeger-LeCoultre Master Compressor Chronograph
NZ$ 11,215
Verified Dealer
107
CH
Hublot Classic Fusion Aerofusion 525.CF.0130.RX.ORL19 New Ceramic 44mm Automatic
TOP
Hublot 200 PCS. LIMITED EDITION - Classic Fusion Aerofusion...
NZ$ 31,695
Verified Dealer
67
CH
Nixon A083502 Unworn Steel Quartz New Zealand, te awamutu
Nixon 51-30
NZ$ 300
Private Seller
NZ
Rolex Datejust 126300 Unworn Steel 41mm Automatic
Rolex Datejust 41 Automatik Stahl Herrenuhr Oyster Perpetual...
NZ$ 13,819

Sold by Chrono24

DE
Girard Perregaux Sea Hawk 49920-11-652-FK6A Unworn Steel Automatic New Zealand, Auckland
Girard Perregaux Sea Hawk II America's Cup BMW Oracle Racing
NZ$ 9,682
Private Seller
NZ
TAG Heuer Formula 1 Quartz CAZ1011.BA0842 Unworn Steel Quartz New Zealand, Auckland
TAG Heuer Formula 1 Quartz
NZ$ 2,400
Private Seller
NZ
Frederique Constant Manufacture Slimline Perpetual Calendar FC-775V4S4 New Steel 42mm Automatic
TOP
Frederique Constant Manufacture Slimline Perpetual Calendar...
NZ$ 8,978
Free shipping
Verified Dealer
58
FR
71950110 Unworn Steel 40.5mm Manual winding New Zealand, Unsworth Heights
Luch Mova Collection
NZ$ 230
Private Seller
NZ
Corum Admiral's Cup Legend 42 395.101.22.F373.WB12 New Steel 42 mmmm Automatic
TOP
Corum Admiral Legend 42
NZ$ 5,193
Verified Dealer
89
ES
Arnold & Son True Moon 1TMAS.U03A.C42B New Steel 46mm Automatic
TOP
Arnold & Son True Moon
NZ$ 13,816
Verified Dealer
107
CH
Franck Muller Double Mystery franck muller double mystery DM42 BAG CD Unworn Rose gold 42mm Automatic
TOP
Franck Muller double mystery Diamond and Ruby 18 Carat Rose Gold
NZ$ 134,432
Verified Dealer
14
UK
Corum Admiral's Cup AC-One 116.101.20/F249 TB20 New Steel 45mm Automatic
TOP
Corum Admiral's Cup AC-One
NZ$ 8,177
Verified Dealer
77
ES
Ulysse Nardin Diver Black Sea 353-92-3C Unworn Steel 45.5mm Automatic
Ulysse Nardin Marine Diver Black Sea Chronograph Automatik...
NZ$ 8,890

Sold by Chrono24

DE
Rolex Lady-Datejust 179179 New White gold 26mm Automatic
TOP
Rolex Lady-Datejust President Mother or Pearl 179179 White Gold
NZ$ 20,261
Verified Dealer
787
US
Richard Mille RM 011 RM11-03 RG Unworn Rose gold Automatic
TOP
Richard Mille Rm11-03 Rose/Titanium NEW FULL SET
NZ$ 413,703
Verified Dealer
12
DE
Maurice Lacroix Eliros EL1108-SS001-110-1 New Steel 40mm Quartz
TOP
Maurice Lacroix Eliros Phase de Lune Herrenuhr mit Lederband...
NZ$ 850
Free shipping
Verified Dealer
1878
DE
Frederique Constant Manufacture Worldtimer FC-718WM4H6 New Steel Automatic
TOP
Frederique Constant Worldtimer Automatic FC-718WM4H6
NZ$ 2,985
Verified Dealer
338
US
Corum Admiral's Cup AC-One 277.101.04/F373 AB12 New Titanium 45mm Automatic
TOP
Corum Admiral's Cup AC-One
NZ$ 11,443
Verified Dealer
89
ES
Graham Silverstone 2BLCH.B33A New Steel 46mm Automatic
TOP
Graham Stowe GMT Flyback EDITION LIMITEE
NZ$ 6,339
Verified Dealer
107
CH
Hamilton Intra-Matic H38416711 New Steel 40mm Automatic
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
NZ$ 2,649
Verified Dealer
211
ES
Sinn 103 103.0619 New Steel 41mm Automatic
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
NZ$ 4,313
Verified Dealer
145
DE
IWC Portofino Automatic IW458104 Unworn Steel 37mm Automatic
IWC Schaffhausen Portofino Automatik Edelstahl Damenuhr Ref....
NZ$ 14,172

Sold by Chrono24

DE
Patek Philippe Golden Ellipse 5738P-001 Unworn Platinum 34.5mm Automatic
TOP
Patek Philippe Golden Ellipse 5738p 3738p
Price on request
Free shipping
Verified Dealer
108
PL
Audemars Piguet Royal Oak Double Balance Wheel Openworked 15407BC.GG.1224BC.01 New White gold 41mm Automatic
TOP
Audemars Piguet Royal Oak Frosted White Gold Skeleton Ref.15407BC
NZ$ 272,692
Verified Dealer
12
DE
Maurice Lacroix Masterpiece MP6518-SS001-130-1 New Steel 43mm Automatic
TOP
Maurice Lacroix Masterpiece Double Rétrograde GMT Automatik...
NZ$ 5,251
Free shipping
Verified Dealer
1878
DE
Frederique Constant Manufacture Worldtimer FC-718WM4H4 New Gold/Steel Automatic
TOP
Frederique Constant Worldtimer Automatic FC-718WM4H4
NZ$ 3,282
Verified Dealer
338
US
Hamilton Jazzmaster Maestro H32576141 New Steel 41mm Automatic
TOP
Hamilton Jazzmaster Maestro
NZ$ 2,104
Verified Dealer
89
ES
Graham Silverstone RS 2STEA.B15A New Steel 46mm Automatic
TOP
Graham Silverstone RS Racing
NZ$ 6,339
Verified Dealer
107
CH
Hamilton Intra-Matic H38416541 New Steel 40mm Automatic
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
NZ$ 2,649
Verified Dealer
211
ES
IWC Da Vinci (submodel) 9310 Unworn Yellow gold 35mm Manual winding
TOP
IWC Ultra-Plat DaVinci NOS, Full Set
NZ$ 17,749
Free shipping
Verified Dealer
55
CH
Eberhard & Co. Champion V 31063 Unworn Steel 41mm Automatic
Eberhard & Co. Champion V Chronograph Automatik Edelstahl...
NZ$ 2,729

Sold by Chrono24

DE
Parmigiani Fleurier Pershing PFC528-0010100-X01402 New Steel 42mm Automatic
TOP
Parmigiani Fleurier Pershing 002 (SPECIAL OFFER 50%)
NZ$ 13,995
Verified Dealer
1740
ES
Audemars Piguet Royal Oak 15410BC.GG.1224BC.01 New White gold 41mm Automatic
TOP
Audemars Piguet Royal Oak Frosted Blue Dial NEW
NZ$ 140,659
Verified Dealer
12
DE
Bulgari Octo 102103 New Steel 41mm Automatic
TOP
Bulgari Octo Velocissimo
NZ$ 9,682
Verified Dealer
32
IT
Frederique Constant Slimline Automatic FC-723NR3S6 New Steel Automatic
TOP
Frederique Constant Slimline Power Reserve Automatic FC-723NR3S6
NZ$ 2,391
Verified Dealer
338
US
Corum Admiral's Cup Legend 42 984.101.20.V720.AA12 New Steel Automatic
TOP
Corum ADMIRAL 42 CHRONOGRAPH
NZ$ 7,552
Verified Dealer
89
ES
Rolex Datejust 126233 New Gold/Steel 36mm Automatic
TOP
Rolex Datejust 126233 Green dial 6&9 diamonds New 8/2020
NZ$ 22,093
Free shipping
Verified Dealer
566
ES
Tissot Ballade Powermatic 80 COSC T108.408.16.057.00 New Steel Automatic
TOP
Tissot Ballade Powermatic 80 COSC
NZ$ 1,320
Verified Dealer
211
ES
Piaget Protocole 50155 Unworn White gold 25mm Quartz
TOP
Piaget Diamond Set White Gold Protocole, Full Set
NZ$ 16,059
Free shipping
Verified Dealer
55
CH
Breitling Superocean Héritage II Chronographe M13313 Unworn Steel 44mm Automatic
Breitling Superocean Héritage II Outerknown Chronograph Ref....
NZ$ 8,186

Sold by Chrono24

DE
Tissot T-Race T115.417.27.057.00 New Steel Quartz
TOP
Tissot Jorge Lorenzo 2019 Limited Edition T-race
NZ$ 729
Verified Dealer
54
CA
Rado Centrix R30248012 New Steel 33mm Automatic
TOP
Rado Ladies R30248012 Centrix Automatic Open Heart Watch
NZ$ 2,322
Verified Dealer
3409
DE
Baume & Mercier Clifton M0A10059 New Rose gold 38.8mm Automatic
TOP
Baume & Mercier Clifton Rose Gold
NZ$ 6,954
Free shipping
Verified Dealer
549
LV
Rado Integral 01.152.0745.3.020 New Steel Quartz
TOP
Rado Integral Stainless Steel Quartz Unisex Casual Watch...
NZ$ 753
Verified Dealer
338
US
Omega Seamaster Diver 300 M 210.90.42.20.01.001    21090422001001 Unworn Titanium 42mm Automatic
TOP
Omega Seamaster Diver 300M Master Chronometer 007 Limited Ed.
NZ$ 16,194
Verified Dealer
4988
IT
Breguet Marine 5847BB/92/5ZV Unworn White gold 45mm Automatic
TOP
Breguet Marine
NZ$ 50,172
Verified Dealer
7739
DE
Hamilton Jazzmaster Auto Chrono H32586511 New Steel 42mm Automatic
TOP
Hamilton Jazzmaster Auto Chrono
NZ$ 2,333
Verified Dealer
211
ES
Cartier Pasha 1353 Unworn White gold 36mm Quartz
TOP
Cartier Full Set White Gold Pasha Chronoreflex, Genta, Cartier...
NZ$ 18,594
Free shipping
Verified Dealer
55
CH
IWC Portofino Automatic IW459001 Unworn Steel 37mm Automatic
IWC Portofino Moonphase MOP Automatik Stahl Damenuhr Ref....
NZ$ 18,573

Sold by Chrono24

DE
Vacheron Constantin Patrimony 47192/000R-9352 New Rose gold 42mm Manual winding
TOP
Vacheron Constantin Patrimony Chrono
NZ$ 50,575
Verified Dealer
192
CH
Bell & Ross BR S BRS92-BLC-ST/SCR New Steel 39mm Automatic
TOP
Bell & Ross Men's BRS92-BLC-ST/SCR Aviation Black Steel Auto...
NZ$ 3,431
Verified Dealer
3409
DE
Oris Aquis 01 743 7734 4187-Set New Steel 43mm Automatic
TOP
Oris Aquis Hangang (Limited Edition)
NZ$ 3,785
Free shipping
Verified Dealer
549
LV
Epos Oeuvre d'art 3429.199.20.55.25 New Steel 45mm Manual winding
Straight from the manufacturer
Epos Oeuvre D'Art 3429
NZ$ 3,679
Free shipping
EPOS Uhren
33
CH
Poljot Strela Cosmos Dark Agent Sapphire Full set crystal back New Steel 40mm Manual winding
TOP
Poljot Strela Chronograph Dark Agent Sapphire Full Set crystal...
NZ$ 748
Verified Dealer
235
PL
Doxa 625.90.022.02 New Steel 42mm Automatic
TOP
Doxa Vintage Fusion
NZ$ 4,919
Free shipping
Verified Dealer
568
PL
Hamilton Khaki Aviation H76625530 New Steel 42mm Automatic
TOP
Hamilton Khaki Aviation Converter Auto
NZ$ 1,657
Verified Dealer
211
ES
Rolex Submariner Date 16610LV Unworn Steel 40mm Automatic
TOP
Rolex Submariner Date Ghiera Verde NOS 2005 FULL STICKERS
NZ$ 49,081
Free shipping
Verified Dealer
116
IT
Eberhard & Co. Champion V 31064 Unworn Steel 41mm Automatic
Eberhard & Co. Champion V Chronograph Automatik Edelstahl...
NZ$ 3,433

Sold by Chrono24

DE
Maurice Lacroix Miros MI1057-SD502-130 New Steel 38mm Quartz
TOP
Maurice Lacroix Miros Chronograph Diamonds NEW
NZ$ 2,898
Verified Dealer
524
UA
Hamilton Khaki Aviation H76525151 New Steel 42mm Automatic
TOP
Hamilton Men's H76525151 Khaki Aviation Air Race Automatic
NZ$ 917
Verified Dealer
3409
DE

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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