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TOP
TAG Heuer Carrera Lady
NZ$ 5,501
Free shipping
Verified Dealer
RU
TOP
Cartier WSRN0023 RONDE SOLO DE CARTIER
NZ$ 4,532
Verified Dealer
12
HK
TOP
Patek Philippe 5712 Patek Philippe Nautilus (NEU / NEW / LC 100)
NZ$ 127,601
Free shipping
Verified Dealer
38
DE
TOP
Patek Philippe 52701r Perpetual Calendar Chronograph
NZ$ 248,469
Verified Dealer
 
AU
TOP
Rolex Datejust II 126331 Rose & White Jubilee w/ 16.85ct DIAMONDS
NZ$ 43,865
Verified Dealer
26
US
TOP
Rolex Pearlmaster 29, new, closing down sale, off. pr.: 78.400...
NZ$ 77,333
Verified Dealer
29
CH
TOP
Audemars Piguet Royal Oak Tourbillon limited original seald
NZ$ 325,602
Verified Dealer
38
CH
Omega Seamaster Diver 300 M 42mm 210.32.42.20.01.001
NZ$ 6,460
Free shipping
Verified Dealer
696
US
TOP
Graham Chronofighter Overzise Night Ranger
NZ$ 5,639
Verified Dealer
49
CH
Rolex Datejust Ii 41mm 126334 Mop Diamond Dial Steel 18k Box &...
NZ$ 20,250
Free shipping
Verified Dealer
105
US
TOP
Zenith Defy El Primero 21
NZ$ 49,865
Verified Dealer
286
CH
TOP
Cartier Ballon Bleu De Cartier
NZ$ 9,856
Verified Dealer
739
UK
TOP
Panerai Luminor Marina S/Steel 44mm Watch White PAM00003
NZ$ 8,055
Free shipping
Verified Dealer
66
US
TOP
Rolex Daytona Rose Gold Chocolate Index Dial 116505
NZ$ 58,219
Free shipping
Verified Dealer
15
US
TOP
Hublot Classic Fusion Ultra-Thin, closing down sale, o.p....
NZ$ 28,193
Verified Dealer
29
CH
TOP
Patek Philippe Perpetual Calendar
NZ$ 79,200
Verified Dealer
38
CH
TOP
Corum Admiral's Cup AC-One
NZ$ 10,296
Verified Dealer
53
ES
TOP
Corum Romulus Bicolor
NZ$ 7,250
Verified Dealer
49
CH
TOP
Piaget Polo with Mother of Pearl-Dial, White Gold
NZ$ 19,334
Verified Dealer
17
CH
TOP
Sinn 903 ST
NZ$ 5,192
Verified Dealer
68
DE
TOP
Glashütte Original Senator Cosmopolite Minimalist World Traveler
NZ$ 29,533
Verified Dealer
739
UK
TOP
Cvstos Re-Belle "TSARINE" Diamonds Russian Coat of Arms
NZ$ 29,392
Free shipping
Verified Dealer
309
LV
TOP
Patek Philippe AQUANAUT TRAVEL TIME WATCH 5164R-001
NZ$ 113,249
Free shipping
Verified Dealer
15
US
TOP
Hublot Big Bang Tutti Frutti, new, closing down sale - 31.900 CHF
NZ$ 31,416
Verified Dealer
29
CH
TOP
Bulgari BBW 33 GL SK collector
NZ$ 6,864
Verified Dealer
38
CH
TOP
Ulysse Nardin Marine Dive
NZ$ 11,000
Verified Dealer
53
ES
TOP
Blancpain Villeret Large Date Jour Retrograde 6668-1127-55B
NZ$ 15,963
Verified Dealer
469
DE
TOP
IWC Extra Plat Pre-DaVinci NOS, Full Set
NZ$ 14,500
Verified Dealer
17
CH
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
NZ$ 4,312
Verified Dealer
68
DE
TOP
Montblanc 1858 Geosphere Limited Edition
NZ$ 8,307
Verified Dealer
739
UK
TOP
IWC Aquatimer Chronograph
NZ$ 19,978
Verified Dealer
49
CH
TOP
Eterna ADVENTIC GMT MANUFACTURE
NZ$ 2,288
Free shipping
Verified Dealer
294
PL
TOP
Breguet Reine de Naples, new, closing down sale - o.p.: 33.000...
NZ$ 34,638
Verified Dealer
29
CH
Jaeger-LeCoultre Reverso Classic Small
NZ$ 8,800
Verified Dealer
NZ
TOP
Cartier Ballon Bleu chronograph rose gold 44mm
NZ$ 24,328
Verified Dealer
125
CH
TOP
Omega Seamaster Olympic Games Limited Edition 522.32.40.20.01.001
NZ$ 9,786
Verified Dealer
469
DE
TOP
Piaget Diamond Set White Gold Protocole
NZ$ 14,178
Verified Dealer
17
CH
TOP
Sinn 206 ARKTIS II
NZ$ 6,142
Verified Dealer
68
DE
TOP
IWC Portugieser Hand Wound Eight Days 150 Years
NZ$ 16,192
Verified Dealer
739
UK
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
NZ$ 2,596
Verified Dealer
121
ES
Straight from the manufacturer
Epos Oeuvre D'Art 3440 Big Moon
NZ$ 3,837
Free shipping
EPOS Uhren
19
CH
TOP
Breguet Classique Chrono., new, closing down sale - o.p.:...
NZ$ 40,277
Verified Dealer
29
CH
Straight from the manufacturer
Porsche Design Chronograph Titanium Limited Edition
NZ$ 8,712
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
59
DE
TOP
Paul Picot Megarotor GMT Grand feu Enamel
NZ$ 11,197
Verified Dealer
125
CH
Citizen Attesa Chronograph Eco Drive AT8044-56E - AT8044-56E
NZ$ 1,434
Free shipping
Verified Dealer
1497
US
TOP
Jaeger-LeCoultre Vintage Unworn Yellow Gold Pendant-Watch
NZ$ 4,028
Verified Dealer
17
CH
TOP
Frederique Constant Horological Smartwatch tracking Activit...
NZ$ 989
Verified Dealer
IL
TOP
Jaeger-LeCoultre Master Chronograph Stainless Steel 40mm
NZ$ 13,710
Verified Dealer
739
UK
TOP
Tissot T-RACE MARC MARQUEZ 2019 LIMITED EDITION
NZ$ 1,056
Verified Dealer
121
ES
Straight from the manufacturer
Epos Sportive 3438
NZ$ 1,373
Free shipping
EPOS Uhren
19
CH
TOP
Hublot Classic Fusion Ultra-Thin, closing down sale, o.p....
NZ$ 25,777
Verified Dealer
29
CH
Straight from the manufacturer
Porsche Design MONOBLOC Actuator GMT-Chronotimer All Titanium
NZ$ 11,352
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
59
DE
TOP
A. Lange & Söhne Tourbillon Pour le Merite
Price on request
Verified Dealer
90
CH
Rolex Air King 116900 - New 2019
NZ$ 10,120
Verified Dealer
119
IT
Bomberg BOLT-68 Racing Chrono 45 mm Edelstahl Silikonband...
NZ$ 1,672
Verified Dealer
24
DE
Chopard Classic 36 mm
NZ$ 7,146
Verified Dealer
135
IT
TOP
IWC Da Vinci Automatic 150 Years
NZ$ 15,136
Verified Dealer
739
UK
TOP
Casio G-Shock
NZ$ 966
Verified Dealer
121
ES
Straight from the manufacturer
Epos Oeuvre D'Art 3435 Verso
NZ$ 3,485
Free shipping
EPOS Uhren
19
CH
TOP
Hublot Big Bang Zebra Bang, lim., closing down sale, o.p....
NZ$ 33,832
Verified Dealer
29
CH
Straight from the manufacturer
Porsche Design 1919 Globetimer Black & Rubber
NZ$ 6,600
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
59
DE
Tissot T-Sport PRS516 Men's Watch
NZ$ 2,241
Free shipping
Verified Dealer
420
US
TAG Heuer Carrera Quarz 32mm
NZ$ 4,594
Verified Dealer
5591
DE
Patek Philippe Grand Complication Minute Repeater Tourbillion
NZ$ 797,539
Free shipping
Verified Dealer
69
US
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.