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TOP
Glashütte Original Senator Navigator Perpetual Calendar NOS...
NZ$ 23,836
Seller
The Watch Firm
455
AT
TOP
Audemars Piguet Royal Oak Offshore Diver
NZ$ 28,722
Seller
LUXE WARE (HK) LIMITED
153
HK
TOP
Ball Engineer Hydrocarbon AeroGMT II 42mm
NZ$ 5,534
Seller
Vaessen Juweliers
22
NL
TOP
Patek Philippe 1960s Gilbert Albert Prototype Assymeterical...
NZ$ 29,584
Free shipping
Seller
Ye Olde Timekeepers, Inc.
24
US
TOP
Hublot Big Bang Black Jeans 44, limited edition
NZ$ 16,143
Seller
Chronometrie Stäuble AG
18
CH
TOP
Rado HyperChrome Captain Cook Limited Edition - Box & Papers 2019
NZ$ 2,867
Seller
Mark Worthington Jewellers
202
UK
TOP
Sinn The Classic Pilot 104 St Sa A
NZ$ 1,924
Seller
Istock LTD
217
LV
TOP
Baume & Mercier Hampton
NZ$ 3,840
Seller
GRUBER WATCHES
6
ES
TOP
Casio G-Shock
NZ$ 850
Seller
First Advanced Watches
100
ES
TOP
Omega De Ville Hour Vision 18K Redgold NEW
NZ$ 17,180
Seller
Timeless Watches & Jewellery AG
608
LI
TOP
IWC Big Pilot’s Heritage
NZ$ 19,325
Seller
WatchesofMayfair.com
668
UK
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
NZ$ 4,172
Seller
Classic Watch
56
DE
TOP
Corum Admiral's Cup Automatic Chrono Titanium Mens Watch...
NZ$ 5,418
Free shipping
Seller
The Watch Outlet
296
US
TOP
Rolex Lady-Datejust
NZ$ 9,217
Seller
Chronometrie Stäuble AG
18
CH
TOP
Omega Seamaster Planet Ocean Master 43,5 PyeongChang 2018 Limited
NZ$ 9,297
Seller
Uhren2000 GmbH
426
DE
TOP
Sinn Diving Watch U1 B
NZ$ 3,099
Seller
Istock LTD
217
LV
TOP
Corum Bubble
NZ$ 5,282
Free shipping
Seller
Chronolux.com
13
UK
TOP
Casio G-Shock GWR-B1000-1A1ER
NZ$ 1,115
Seller
First Advanced Watches
100
ES
TOP
Vulcain Nautical Cricket Vintage Uhr NEW OLD STOCK
NZ$ 19,394
Seller
Timeless Watches & Jewellery AG
608
LI
TOP
Cartier Ballon Bleu De Cartier
NZ$ 10,863
Seller
WatchesofMayfair.com
668
UK
TOP
Piaget Protocole White Gold, Diamonds, Full Set
NZ$ 13,529
Seller
Plus Ultra AG
12
CH
TOP
Elgin 14K (0.585) Grade 156 3 Finger Bridge
NZ$ 3,482
Seller
Urwerk29
25
US
TOP
Rolex Lady-Datejust
NZ$ 7,679
Seller
Chronometrie Stäuble AG
18
CH
TOP
Seiko Men's SPB097J1 Prospex Special Ed. Twiligh Blue
NZ$ 1,854
Seller
HarveyStore DE
933
DE
TOP
Sinn 910 SRS Flyback Chronograph
NZ$ 6,300
Free shipping
Seller
Istock LTD
217
LV
TOP
Corum Admiral's Cup AC-One
NZ$ 10,982
Seller
CANTELI JOYEROS SL
41
ES
TOP
Casio GMW-B5000GD-9 G-SHOCK
NZ$ 935
Seller
First Advanced Watches
100
ES
TOP
Patek Philippe PERPETUAL CALENDAR SPLIT SECOND PLATINUM DOUBLE...
NZ$ 645,148
Seller
CONCEPT LUXURY
214
IT
TOP
Bulgari Bvlgari
NZ$ 7,322
Seller
WatchesofMayfair.com
668
UK
TOP
Festina Lady Gold Diamonds
NZ$ 8,343
Seller
Arte Oro
13
ES
TOP
Meistersinger Nr 3 40mm Date White Dial Cognac Velours Buckle...
NZ$ 2,007
Seller
Montredo GmbH
2000
DE
TOP
Hublot King Power 48
NZ$ 25,352
Seller
Chronometrie Stäuble AG
18
CH
Straight from the manufacturer
Epos Sportive 3438
NZ$ 1,328
Seller
EPOS Uhren
TOP
Patek Philippe Perpetual Calendar
Price on request
Free shipping
Seller
superstudio
9
CH
TOP
Corum Admiral´S Cup Legend Chrono gold bezel
NZ$ 10,046
Seller
CANTELI JOYEROS SL
41
ES
TOP
Casio PRW-7000-1AER
NZ$ 1,149
Seller
First Advanced Watches
100
ES
Straight from the manufacturer
Porsche Design Chronotimer Flyback Special Edition
NZ$ 10,642
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
TOP
Jaeger-LeCoultre Master Chronograph Stainless Steel 40mm
NZ$ 12,668
Seller
WatchesofMayfair.com
668
UK
TOP
Omega Moonwatch Speedmaster Lunar mission Black Venom -...
NZ$ 12,770
Seller
BLACK VENOM
24
IT
TOP
Audemars Piguet Royal Oak Offshore Chronograph Blue Dial 42mm
NZ$ 32,371
Seller
Man King Jewellery
 
HK
TOP
Breitling for Bentley Midnight Diamond 45, lim. edition
NZ$ 16,127
Seller
Chronometrie Stäuble AG
18
CH
Straight from the manufacturer
Epos Sophistiquée 3423SK
NZ$ 3,056
Seller
EPOS Uhren
TOP
Corum Buckingham
NZ$ 6,811
Free shipping
Seller
superstudio
9
CH
TOP
Corum AdmiralS.C.One
NZ$ 9,280
Seller
CANTELI JOYEROS SL
41
ES
TAG Heuer Carrera Calibre 5
NZ$ 4,853
Seller
OROLOGERIA ZANONI
10
IT
Straight from the manufacturer
Porsche Design 1919 Chronotimer Flyback Brown & Leather
NZ$ 10,131
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
TOP
Montblanc TimeWalker Manufacture Chronograph Limited Edition
NZ$ 6,419
Seller
WatchesofMayfair.com
668
UK
TOP
Rolex Explorer 214270 - Black Venom - Everest - Limited...
NZ$ 15,154
Seller
BLACK VENOM
24
IT
Rolex Cellini Date inkl. 19%
NZ$ 24,689
Seller
Helmut Seidl GmbH
13
DE
TOP
Breguet Reine de Naples
NZ$ 32,270
Seller
Chronometrie Stäuble AG
18
CH
Straight from the manufacturer
Epos Oeuvre D'Art 3435 Verso
NZ$ 3,252
Seller
EPOS Uhren
Rolex GMT-Master II
NZ$ 55,222
Seller
Ahead Of Time Sunny Isles LLC
27
US
TOP
Ulysse Nardin Marine Dive
NZ$ 10,642
Seller
CANTELI JOYEROS SL
41
ES
Bomberg 1968
NZ$ 715
Seller
OROLOGERIA ZANONI
10
IT
Straight from the manufacturer
Porsche Design Chronotimer Series 1 Polished Black
NZ$ 8,088
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
TOP
Piaget Possession 34 mm
NZ$ 11,919
Seller
WatchesofMayfair.com
668
UK
TOP
Arnold & Son Nebula
NZ$ 12,770
Seller
Riginov bvba
5
BE
Audemars Piguet Royal Oak Offshore Chronograph
NZ$ 40,013
Seller
Helmut Seidl GmbH
13
DE
TOP
Breguet Classique Chronograph 39
NZ$ 39,588
Seller
Chronometrie Stäuble AG
18
CH
Straight from the manufacturer
Epos Oeuvre D'Art 3435 Verso 2
NZ$ 3,252
Seller
EPOS Uhren
Rolex Day-Date 36
NZ$ 38,517
Seller
Ahead Of Time Sunny Isles LLC
27
US
TOP
Eberhard & Co. Chrono 120 ÉME Aniversario Edicion Limitada
NZ$ 14,813
Seller
CANTELI JOYEROS SL
41
ES
Eberhard & Co. SCAFOGRAF 300
NZ$ 3,916
Seller
OROLOGERIA ZANONI
10
IT
Straight from the manufacturer
Porsche Design 1919 Datetimer Eternity Brown Alligator Leather
NZ$ 6,726
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.