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Eberhard & Co. 30121 New Rose gold 42mm Automatic
TOP
Eberhard & Co. Chronograph 120 Anniversaire (Ltd. Edition)...
NZ$ 15,478
Verified Dealer
1487
ES
Rolex Daytona 116515ln New Rose gold 40mm Automatic
TOP
Rolex Daytona Rose Gold Chocolate Oysterflex
NZ$ 52,076
Verified Dealer
11
AU
Patek Philippe Nautilus 7118/1A-010 New Steel 35.2mm Automatic
TOP
Patek Philippe Nautilus brandnew Swiss Papers
NZ$ 52,189
Verified Dealer
26
AT
Cartier Ronde Croisière de Cartier WSRN0019 New Steel 29mm Quartz
TOP
Cartier WSRN0019 RONDE SOLO DE CARTIER
NZ$ 3,555
Verified Dealer
19
HK
Raymond Weil 3112922 New Yellow gold 26mm Quartz
TOP
Raymond Weil Oro 18 kt
NZ$ 4,318
Verified Dealer
16
IT
Hamilton Pan Europ H35405741 New Steel 42mm Automatic
Hamilton Pan Europ
NZ$ 1,293
Verified Dealer
40
CA
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Classique Tourbillon 39
NZ$ 134,880
Verified Dealer
45
CH
Rolex Daytona 116500LN Unworn Steel 40mm Automatic
TOP
Rolex Daytona Ceramic Bezel White Dial 116500LN
NZ$ 38,281
Free shipping
Verified Dealer
114
US
Breguet Classique Complications 5335br/42/9w6 Unworn Rose gold Manual winding
TOP
Breguet Classique Complications
NZ$ 106,337
Verified Dealer
44
US
Gruen Curvex Gruen Curvex 14K (0.585) Rare Rose Pink Gold Unworn Rose gold 42mm Manual winding
TOP
Gruen Curvex 42 mm Rare Rose Gold 14K (0.585)
NZ$ 6,457
Verified Dealer
34
US
U-Boat Flightdeck UB7750/45 LH Unworn Steel 45mm Automatic New Zealand, Ellerslie
U-Boat Italo Fontana Flightdeck Chronograph
NZ$ 4,083
Private Seller
NZ
NOMOS Zürich Weltzeit Nomos 807 New Steel 40mm Automatic
TOP
NOMOS Zürich World Time Midnight Blue Ref. 807 (Temp Reduced)
NZ$ 6,772
Free shipping
Verified Dealer
498
US
Rolex Sea-Dweller Deepsea 126660 New Steel 44mm Automatic
TOP
Rolex Sea-Dweller Deepsea D-Blue UNWORN 2019
NZ$ 29,553
Free shipping
Verified Dealer
101
UK
TAG Heuer Monaco CAW211R.FC6401 New Steel 39mm Automatic
TOP
TAG Heuer Monaco
NZ$ 7,885
Verified Dealer
181
IT
Davosa Argonautic Lumis 161.576.40 New Steel 43mm Automatic
TOP
Davosa Argonautic Lumis T25 Automatic
NZ$ 1,611
Verified Dealer
13
PL
Breitling Transocean Chronograph Unitime RB0510U4/BB63 New Rose gold 46mm Automatic
TOP
Breitling Transocean Chronograph Unitime 45
NZ$ 29,267
Verified Dealer
45
CH
Bulgari Octo BGO40BPLXT New Platinum Manual winding
TOP
Bulgari Octo bgo40bplxt 102028
NZ$ 31,901
Free shipping
Verified Dealer
460
US
Panerai Special Editions PAM00222 Unworn Steel 44mm Automatic
Panerai Luminor Stainless-Steel Power Reserve 44MM Watch PAM00222
NZ$ 14,971
Free shipping
Verified Dealer
250
US
Universal Genève Universal Geneve Unworn White gold 15mm Manual winding
TOP
Universal Genève 14K (0.585) White Gold Large Diamonds (CT WT...
NZ$ 3,224
Verified Dealer
34
US
Movado Esperanza 4689905 Unworn Steel 39mm Quartz New Zealand, Palmerston North
Movado Esperanza
NZ$ 740
Private Seller
NZ
Ulysse Nardin Dual Time 3346-126/91 New Rose gold 42mm Automatic
TOP
Ulysse Nardin Dual Time Automatic Silver Sunray Dial Folding...
NZ$ 15,108
Free shipping
Verified Dealer
498
US
Maurice Lacroix Masterpiece Gravity MP6118-PVB01-330-1 New Steel 43mm Automatic
TOP
Maurice Lacroix Masterpiece Gravity
NZ$ 9,293
Verified Dealer
852
UK
Patek Philippe Nautilus 5976/1G New White gold 44mm Automatic
TOP
Patek Philippe Nautilus 40 Anniversary Sealed
Price on request
Verified Dealer
181
IT
Franck Muller Cintrée Curvex 7851 SC DT VIN New Rose gold 42mm Automatic
TOP
Franck Muller Cintree Curvex Vintage 18k Rose Gold Men's Watch...
NZ$ 17,012
Free shipping
Verified Dealer
578
US
Hublot Classic Fusion Ultra-Thin 515.NX.1270.LR New Titanium 45mm Manual winding
TOP
Hublot Classic Fusion 45 ultra-thin
NZ$ 15,974
Verified Dealer
45
CH
Montblanc Heritage Chronométrie 112534 New Steel 40mm Automatic
TOP
Montblanc Heritage Chronométrie Quantième Annuel 112534
NZ$ 4,224
Verified Dealer
1006
BE
TAG Heuer Carrera CBG2010.FT6144 TAG HEUER CALIBRO 2 CRONOGRAFO ACCIAIO PELLE New Steel 43mm Automatic
TAG Heuer CARRERA CALIBRE HEUER 02 CHRONOGRAPH 43 mm CBG2010FT...
NZ$ 6,927
Free shipping
Verified Dealer
746
IT
Omega De Ville Trésor 428.18.36.60.13.001 New Steel 36mm Quartz
Omega De Ville Tresor Quartz 36 mm
NZ$ 6,007
Verified Dealer
6263
DE
Casio IZ-03CAS.03.2017 Unworn Titanium Quartz
TOP
Casio Prx-7001gf-1er / Inkl. Mwst
NZ$ 6,360
Verified Dealer
31
CZ
H.Moser & Cie. Endeavour 1341-0500 New Titanium 40.80mm Manual winding
TOP
H.Moser & Cie. Endeavour Perpetual Calendar, Titanium, Black Dial
NZ$ 38,928
Free shipping
Verified Dealer
498
US
Bulgari Bulgari 102607 BBL33C7SS/12 New Steel 33mm Automatic
TOP
Bulgari Bvlgari
NZ$ 10,119
Verified Dealer
852
UK
Tudor Black Bay GMT M79830RB New Steel 41mm Automatic
TOP
Tudor Black Bay GMT
NZ$ 7,134
Verified Dealer
181
IT
Daniel Roth 318.Y.60.350.CN.BD New 44mm Automatic
TOP
Daniel Roth Academic Ellispocurvex Papillon 18k White Gold...
NZ$ 25,519
Free shipping
Verified Dealer
578
US
Hublot Big Bang 41 mm 341.PX.7518.VR.1975 New Rose gold 41mm Automatic
TOP
Hublot Big Bang Zebra Bang, limited edition - no. 66/250
NZ$ 39,869
Verified Dealer
45
CH
Hublot Big Bang 44 mm 301.QX.1791.HR New Carbon 44mm Automatic
TOP
Hublot Big Bang Carbon Bezel Baguette 23650€ HT
NZ$ 50,500
Free shipping
Verified Dealer
149
FR
Zenith Pilot Type 20 29.1940.679/57.C808 New Bronze 40mm Automatic
Zenith PILOT Type 20
NZ$ 9,124
Verified Dealer
211
DE
IWC Pilot Chronograph IW388005 New Ceramic 46mm Automatic
TOP
IWC Fliegeruhr Chronograph Edition «The Last Flight» IW388005
NZ$ 42,990
Verified Dealer
483
DE
Seiko Grand Seiko SBGR251 New Steel Automatic
Seiko Grand Seiko SBGR251
NZ$ 5,253
Verified Dealer
469
JP
Ulysse Nardin Perpetual Manufacture 329-10 New Platinum 43mm Automatic
TOP
Ulysse Nardin Perpetual Manufacture 43mm - Limited Edition
NZ$ 51,008
Free shipping
Verified Dealer
498
US
Glashütte Original Sixties Panorama Date 2-39-47-09-02-04 or 39-47-09-02-04 New Steel 42mm Automatic
TOP
Glashütte Original Vintage Collection Sixties Panorama Date
NZ$ 11,752
Verified Dealer
852
UK
Patek Philippe Nautilus 3710 New Steel
TOP
Patek Philippe Nautilus 3710 Sealed
NZ$ 159,571
Verified Dealer
181
IT
Omega De Ville Prestige 424.50.27.60.05.001 New 27.4mm Quartz
TOP
Omega De Ville Prestige 18k Yellow Gold 27.4mm Ladies Watch...
NZ$ 9,596
Free shipping
Verified Dealer
578
US
Breguet Reine de Naples 8967ST/V8/J50 New Steel 43mm Automatic
TOP
Breguet Reine de Naples
NZ$ 22,643
Verified Dealer
45
CH
Breitling Navitimer 01 RB012012|BA49|435X|R20BA.1 New Red gold 44mm Automatic
TOP
Breitling NAVITIMER 01 ROSEGOLD RB012012 unworn 12230HT
NZ$ 26,095
Free shipping
Verified Dealer
149
FR
Patek Philippe Calatrava 3919 Unworn Yellow gold 33mm Manual winding
TOP
Patek Philippe Calatrava
NZ$ 13,139
Verified Dealer
DE
Montblanc Heritage Spirit 116534 New Steel 41mm Automatic
TOP
Montblanc Heritage Spirit Orbis Terrarum Asian UNICEF Limited...
NZ$ 6,420
Free shipping
Verified Dealer
415
LV
Franck Muller Casablanca 8880 C DT New Steel 39mm Automatic
TOP
Franck Muller Casablanca XL 8880 black dial Full Set NEW
NZ$ 11,170
Verified Dealer
216
IT
Piaget Emperador 12336 C 516 Unworn Yellow gold 34mm Automatic
TOP
Piaget Massive Emperador, Original Diamond Set Dial and Bezel
NZ$ 33,742
Verified Dealer
26
CH
Maurice Lacroix Pontos Chronographe PT6188-SS001-132 New Steel 43mm Automatic
TOP
Maurice Lacroix Pontos Chronograph Limited Edition PT6188-SS00...
NZ$ 3,370
Verified Dealer
100
NL
Patek Philippe Travel Time 7234R-001 New Rose gold Automatic
TOP
Patek Philippe Travel Time
NZ$ 55,381
Verified Dealer
181
IT
Ulysse Nardin Maxi Marine Diver 8003-102-7/91 New Steel 42.7mm Automatic
TOP
Ulysse Nardin Maxi Marine Diver Chronograph Automatic Men's...
NZ$ 10,875
Free shipping
Verified Dealer
578
US
Chaumet Liens W23870-02A New Rose gold 33mm Automatic
TOP
Chaumet Liens 33
NZ$ 11,535
Verified Dealer
45
CH
Breitling Chronomat Colt A17388101C1S1 New Steel 44mm Automatic
TOP
Breitling Colt Automatic A17388101C1S1 blue dial unworn
NZ$ 4,675
Free shipping
Verified Dealer
149
FR
Sinn 903 903.040 New Steel 41mm Automatic
TOP
Sinn 903 ST
NZ$ 5,425
Verified Dealer
91
DE
Tudor Black Bay GMT 79830RB Unworn Steel 41mm Automatic
TOP
Tudor Black Bay GMT Pepsi M79830RB Leather UNWORN
NZ$ 7,074
Free shipping
Verified Dealer
UK
Hanhart Primus 742.270-1320 New Steel 44mm Automatic
TOP
Hanhart Primus Diver Blue
NZ$ 4,768
Free shipping
Verified Dealer
415
LV
IWC Da Vinci (submodel) 9310 Unworn Yellow gold 35mm Manual winding
TOP
IWC Extra Plat Pre-DaVinci NOS, Full Set
NZ$ 16,871
Verified Dealer
26
CH
Maurice Lacroix Masterpiece MP7258-SD501-150 New Steel Manual winding
TOP
Maurice Lacroix Masterpiece Power of Love LIMITED EDITION...
NZ$ 16,886
Verified Dealer
100
NL
A. Lange & Söhne 234042 New Rose gold 39mm Manual winding
TOP
A. Lange & Söhne 1815 UPDOWN
NZ$ 53,503
Verified Dealer
181
IT
Parmigiani Fleurier Kalpa New Steel 37mm Manual winding
TOP
Parmigiani Fleurier Kalpa XL Hebdomaire 8-Day Manual-Wind...
NZ$ 12,794
Free shipping
Verified Dealer
578
US
Rolex Pearlmaster 81208 New Yellow gold 34mm Automatic
TOP
Rolex Datejust Pearlmaster 34
NZ$ 38,804
Verified Dealer
45
CH
Breitling Chronomat 44 AB011012|B967|435X|A20BA.1 Unworn Steel 44mm Automatic
TOP
Breitling CHRONOMAT 44 AUTOMATIC AB011012
NZ$ 9,743
Free shipping
Verified Dealer
149
FR
Sinn 103 103.031 New Steel 41mm Automatic
TOP
Sinn 103 ST
NZ$ 3,473
Verified Dealer
91
DE
Tissot Touch T075.220.11.106.00 New Steel 39,5mm Quartz
TOP
Tissot Touch Solar Mother Diamond
NZ$ 1,425
Verified Dealer
160
ES
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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