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Patek Philippe Aquanaut 5968G-010 New White gold 42.2mm Automatic
TOP
Patek Philippe Aquanaut Chronograph White Gold Case Green Dial...
NZ$ 314,573
Free shipping
Professional dealer
22
HK
Franck Muller Vanguard V45 CC DT KRYPTON CARBON New Carbon 44mm Automatic
TOP
Franck Muller Vanguard Chronograph Krypton Carbon (New Full Set)
NZ$ 24,111
Free shipping
Professional dealer
22
HK
Hublot Techframe Ferrari Tourbillon Chronograph 408.QU.0123.RX Unworn Carbon 45mm Manual winding
TOP
Hublot Techframe Ferrari Tourbillon Chronograph 45mm Carbon
NZ$ 205,494
Free shipping
Professional dealer
145
AT
Bulgari Octo 102660 New Steel 41mmmm Automatic
TOP
Bulgari Octo L'ORIGINALE Steel Green Dial - NEW
NZ$ 11,511
Professional dealer
15
AE
Blancpain Fifty Fathoms 5008D-1130-B64A Unworn Steel Automatic
TOP
Blancpain Fifty Fathoms No Radiation ref. 5008D-1130-B64A New...
NZ$ 41,795
Professional dealer
156
IT
Rolex Air King 116900 Unworn Steel 40mm Automatic New Zealand, Christchurch
Rolex Air King
NZ$ 11,150
Private Seller
NZ
Patek Philippe Calatrava 5153R-001 New Rose gold 38mm Automatic
TOP
Patek Philippe 5153r Calatrava Automatic 5153R-001 38mm 18k...
NZ$ 43,204
Professional dealer
29
US
Chronoswiss Timemaster CH-2735 Unworn 41mm Automatic New Zealand, Rodney, Warkworth
Chronoswiss Timemaster 150
NZ$ 2,650
Private Seller
NZ
Blancpain Fifty Fathoms 5015 12B40 052A Unworn Titanium 45mm Automatic
Blancpain Fifty Fathoms Automatik Titan Ref. 5015 12B40 052A...
NZ$ 19,592

Sold by Chrono24

DE
Rolex GMT-Master II 116713LN New Gold/Steel 40mm Automatic
TOP
Rolex GMT-Master II Black Men's Watch 116713LN-0001
NZ$ 26,354
Free shipping
Professional dealer
637
US
Sinn 556 556.010 New Steel 38,5mm Automatic
TOP
Sinn 556 I rote Sekunde schwarzes Lederband in Vintage-Optik...
NZ$ 1,707
Professional dealer
536
DE
Rolex Oyster Precision 6694 New Steel 34mm Manual winding
TOP
Rolex Oysterdate Precision Saudi Arabia Logo
NZ$ 18,204
Professional dealer
218
UK
Glashütte Original PanoMaticLunar 1-90-02-45-35-05 New Rose gold 40mm Automatic
TOP
Glashütte Original PanoMaticLunar
Price on request
Professional dealer
797
DE
Bulgari 103219 New Steel Automatic
TOP
Bulgari Special Edition ROMA 103219
NZ$ 7,593
Professional dealer
156
IT
Hamilton Khaki Navy Scuba H82505140 New Steel 43mm Automatic
TOP
Hamilton Khaki Navy Scuba Auto
NZ$ 1,367
Professional dealer
279
ES
Patek Philippe Aquanaut 5167A-001 New Steel 40mm Automatic
TOP
Patek Philippe Aquanaut Selfwinding Black Dial 5167A-001
Price on request
Professional dealer
116
US
Rolex Explorer II 216570 Unworn Steel 42mm Automatic
TOP
Rolex Explorer II Reference #: 216570
NZ$ 18,014
Professional dealer
90
US
Tudor Black Bay Fifty-Eight 79010SG Unworn Silver 39mm Automatic
Tudor Black Bay Fifty-Eight 925 Automatik Herrenuhr Ref....
NZ$ 8,272

Sold by Chrono24

DE
Omega Seamaster Diver 300 M 210.90.42.20.01.001 Unworn Titanium 42mm Automatic
TOP
Omega Seamaster Diver 300M Master Chronometer 007 Limited Ed.
NZ$ 15,323
Free shipping
Professional dealer
5767
IT
Sinn U1 1010.0102 New Steel 44mm Automatic
TOP
Sinn Taucheruhr U1 B
NZ$ 3,474
Professional dealer
536
DE
Luminox XS.3603.RE New Carbon 45mm Quartz
TOP
Luminox XS.3603.RE Navy Seal 45mm EXCLUSIVE 200M Water...
NZ$ 505
Professional dealer
627
US
Omega Constellation Ladies 123.20.35.20.58.001 New Gold/Steel 35mm Automatic
TOP
Omega Constellation 123.20.35.20.58.001 CO‑AXIAL 35 MM
NZ$ 9,644
Professional dealer
862
US
Rolex Explorer 124273 Unworn Gold/Steel 36mm Automatic New Zealand
Rolex Explorer 2021 36mm
NZ$ 19,450
Free shipping
Professional dealer
 
NZ
Hanhart H 21 210-0110 -UB New Steel 42mm Manual winding
TOP
Hanhart 417 ES
NZ$ 3,474
Professional dealer
168
DE
Cartier Santos (submodel) New Steel Automatic
TOP
Cartier Santos de Cartier Men's 39.8mm Skeleton Watch w/25cart...
NZ$ 73,225
Professional dealer
389
US
Rolex Submariner Date 126610LN Unworn Steel 41mm Automatic
TOP
Rolex Submariner Date 41mm Reference #: 126610LN
NZ$ 23,286
Professional dealer
90
US
Rolex Oyster Perpetual Date 115234 Unworn Gold/Steel 34mm Automatic
Rolex Date 34 Stahl / Weissgold Herrenuhr Oyster Perpetual...
NZ$ 15,412

Sold by Chrono24

DE
Parmigiani Fleurier Tonda PFC228-0000100-XA1442-000000E New Steel 43mm Automatic
TOP
Parmigiani Fleurier Transforma Chronograph Automatic Mens...
NZ$ 13,179
Professional dealer
US
Jaeger-LeCoultre Reverso (submodel) Q3002420 New Rose gold Manual winding
TOP
Jaeger-LeCoultre Reverso Septantieme Limited Edition
NZ$ 40,420
Professional dealer
125
CH
Graham Graham  Lucky Vegas 2TZAS.B09A.A20F  Automatic Unworn Steel 42mm Automatic
TOP
Graham Lucky Vegas 2TZAS.B09A.A20F GMT dual time
Price on request
Professional dealer
497
IT
Epos Oeuvre d'art 3435.313.24.18.25 New Steel 43,5mm Manual winding
Straight from the manufacturer
Epos Oeuvre D'Art 3435 Verso
NZ$ 3,551
Free shipping
EPOS Uhren
39
CH
IWC Portuguese Chronograph IW371615 Unworn Steel 41mm Automatic New Zealand
IWC Portugieser Chronograph Green
NZ$ 11,250
Free shipping
Professional dealer
 
NZ
Tissot PRS 516 T100.428.16.051.00 New Steel 42mm Automatic
TOP
Tissot Prs 516 Automatic T100.428.16.051.00
NZ$ 1,010
Professional dealer
707
PL
Cartier WHSA0019 New Gold/Steel 39.8mm
TOP
Cartier Men's 39.8mm Skeleton 2-Tone Gold Watch Iced Out 25...
NZ$ 73,225
Professional dealer
389
US
TAG Heuer Carrera CAR5A90.FC6415 New Ceramic 45mm Automatic
TOP
TAG Heuer Carrera Tourbillon
NZ$ 20,938
Professional dealer
491
CH
Rolex Yacht-Master 40 126621 Unworn Gold/Steel 40mm Automatic
Rolex Yacht-Master 40 Stahl / Roségold Herrenuhr Oyster...
NZ$ 25,861

Sold by Chrono24

DE
Longines L78316127 New Yellow gold Automatic
TOP
Longines classic
NZ$ 10,449
Professional dealer
47
IT
Zenith 16.2120.685/02.C498 Unworn Steel 40mm Automatic
TOP
Zenith Elite
NZ$ 8,731
Professional dealer
125
CH
Mido Multifort Chronograph M0404273604200 New Steel 42mm Automatic
TOP
Mido Automatik Chronograph, Multifort | M0404273604200
NZ$ 3,396
Professional dealer
692
DE
Epos Oeuvre d'art 3435.313.20.18.25 New Steel 43,5mm Manual winding
Straight from the manufacturer
Epos Oeuvre D'Art 3435 Verso
NZ$ 3,412
Free shipping
EPOS Uhren
39
CH
Rolex Datejust 126234-0011 New Steel 36mm Automatic New Zealand
Rolex Automatic Blue Dial Diamond Markers Datejust 36
NZ$ 16,950
Free shipping
Professional dealer
 
NZ
Rolex Yacht-Master II 116680 Unworn Steel 44mm Automatic New Zealand, Auckland
Rolex Yacht-Master II
NZ$ 32,016
Professional dealer
22
NZ
Vacheron Constantin Patrimony 47192/000R-9352 New Rose gold 42mm Manual winding
TOP
Vacheron Constantin Patrimony Chrono
NZ$ 63,471
Professional dealer
251
CH
Girard Perregaux Laureato 81010-11-131-11A New Steel 42mm Automatic
TOP
Girard Perregaux Laureato 42mm
NZ$ 13,824
Professional dealer
491
CH
IWC Pilot Spitfire Chronograph IW387901 Unworn Steel 41mm Automatic
IWC Pilot Spitfire Chronograph Automatik Edelstahl Herrenuhr...
NZ$ 10,362

Sold by Chrono24

DE
Longines L78576126 Unworn Yellow gold Automatic
TOP
Longines classic day-date
NZ$ 11,320
Professional dealer
47
IT
Chopard L.U.C 161934-5001 New Rose gold 40mm Automatic
TOP
Chopard L.U.C.
NZ$ 22,635
Professional dealer
125
CH
Corum Admiral's Cup Legend 42 984.101.20/F373 AB12 New Steel 42mm Automatic
TOP
Corum Admiral's Legend 42 Chronograph
NZ$ 6,879
Professional dealer
107
ES
Epos Oeuvre d'art 3435.313.20.25.25 New Steel 43,5mm Manual winding
Straight from the manufacturer
Epos Oeuvre D'Art 3435 Verso 2
NZ$ 3,412
Free shipping
EPOS Uhren
39
CH
Patek Philippe Twenty~4 4910/10A-001 Unworn Steel 25mm Quartz New Zealand
Patek Philippe Twenty-4
NZ$ 18,500
Free shipping
Professional dealer
 
NZ
Rolex GMT-Master II 116710BLNR Unworn Steel Automatic
Rolex Gmt-Master II 116710BLNR "Batman" NOS Stickers Year 2018
NZ$ 31,347
Professional dealer
156
IT
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Grandes Complications Tourbillon, 5-days power-reserve...
NZ$ 117,090
Professional dealer
58
CH
Rolex Submariner Date 16610 Unworn Steel 40mm Automatic
Rolex Submariner 16610 RRR really near NOS - some stickers -...
NZ$ 22,637
Professional dealer
24
IT
Omega Speedmaster 522.30.42.30.06.001 Unworn Steel 42mm Manual winding
Omega Speedmaster Rising Sun Tokyo Olympic Chronograph Ref....
NZ$ 14,541

Sold by Chrono24

DE
Patek Philippe Nautilus 5711/1R-001 Unworn Rose gold 40mm Automatic
Patek Philippe Nautilus - 5711/1R-001 - 330 Kaliber - German...
NZ$ 282,102
Professional dealer
211
DE
Rolex Datejust 126300 Unworn Steel 41mm Automatic
Rolex 126300 Datejust 41 Rainbow bezel from 2021 Iced Out...
NZ$ 32,653
Professional dealer
100
DE
Corum Admiral's Cup AC-One 277.101.04/F373 AB12 New Titanium 45mm Automatic
TOP
Corum Admiral's Cup AC-One
NZ$ 11,320
Professional dealer
107
ES
Epos Sportive 3433.228.35.15.91 New Steel 43,5mm Automatic
Straight from the manufacturer
Epos Sportive 3433
NZ$ 4,143
Free shipping
EPOS Uhren
39
CH
Breitling Superocean Heritage AB2030161C1A1 New Steel 44mm Automatic
Breitling Superocean Heritage II B20
NZ$ 4,915
Professional dealer
 
US
Omega Speedmaster Professional Moonwatch 31032425001001 Unworn Steel 42mm Manual winding
Omega Speedmaster Moonwatch 42mm NEW 2021 Ref. 31032425001001
NZ$ 10,797
Professional dealer
156
IT
Rolex Lady-Datejust Pearlmaster 80285 New Rose gold 29mm Automatic
TOP
Rolex Lady-Datejust Pearlmaster, 260 diamonds on bezel and...
NZ$ 84,883
Professional dealer
58
CH
Rolex Daytona 116520 New Steel 40mm Automatic
Rolex Daytona Ref. 116520 Cromalight NEW 100% Stickers - Full set
NZ$ 58,339
Professional dealer
24
IT
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding
Omega Speedmaster Moonwatch Chronograph Co-Axial Ref. 311.30.4...
NZ$ 9,665

Sold by Chrono24

DE
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic
Rolex GMT-Master II - "Batgirl" - 40mm - NEW - New Card -...
NZ$ 30,458
Professional dealer
211
DE

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.