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Patek Philippe Perpetual Calendar Chronograph 5270/1R-001 Unworn Rose gold 41mm Manual winding
TOP
Patek Philippe Grand Complications Rose Gold Chronograph Watch...
NZ$278,653
Free shipping
Professional dealer
4.94 (266)
US
Audemars Piguet Royal Oak Perpetual Calendar 26574BA.OO.1220BA.01 Unworn Yellow gold 41mm Automatic
TOP
Audemars Piguet Royal Oak Perpetual Calendar Yellow Gold Blue...
NZ$379,468
Free shipping
Professional dealer
4.79 (368)
US
Ball DG3030B-S1CJ-BK New Titanium 40mm Automatic
TOP
Ball DG3030B-S1CJ-BK Roadmaster Marine GMT LIMITED EDITION...
NZ$3,902
+ NZ$53 for shipping
Professional dealer
4.81 (671)
US
Montblanc 128666 New White gold 39mm Automatic
TOP
Montblanc MB128666 Limited Edition Heritage Pythagore Automati...
NZ$24,014
+ NZ$53 for shipping
Professional dealer
4.81 (671)
US
Blancpain Fifty Fathoms 5015 12B40 052A Unworn Titanium 45mm Automatic
Blancpain Fifty Fathoms Automatik Titan Ref. 5015 12B40 052A...
NZ$19,193
+ NZ$273 for shipping
Sold by Chrono24
DE
Rolex Air King 116900 Unworn Steel 40mm Automatic New Zealand, Christchurch
Rolex Air King
NZ$12,500
Excl. shipping
Private Seller
NZ
H.Moser & Cie. Venturer 2327-0407 New Rose gold 43mm Manual winding
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H.Moser & Cie. Venturer
NZ$33,030
+ NZ$149 for shipping
Professional dealer
4.90 (496)
US
Jaeger-LeCoultre Duomètre Q6062520 New Rose gold 42mm Manual winding
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Jaeger-LeCoultre Duometre Unique Travel Time
NZ$50,327
+ NZ$154 for shipping
Professional dealer
4.92 (162)
ES
Jacob & Co. Unworn Titanium 44mm Manual winding
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Jacob & Co. Epic X Titanium Skeleton Dial Hand-Wind Watch...
NZ$23,270
+ NZ$149 for shipping
Professional dealer
4.82 (181)
US
Piaget Protocole 50155 Unworn White gold 25mm Quartz
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Piaget Diamond Set White Gold Protocole, Full Set
NZ$16,357
+ NZ$164 for shipping
Professional dealer
4.95 (63)
CH
Poljot Moscow Nights 2427.1540961 New Steel 43mm Automatic
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Poljot Moscow Nights Automatic
NZ$851
+ NZ$171 for shipping
Professional dealer
4.87 (121)
DE
Breguet Tradition 7038BB/1T/9V6/D00D New White gold 37mm Automatic
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Breguet Tradition Dame White Gold Factory Ref - 7038BB/1T/9V6/...
NZ$48,569
+ NZ$531 for shipping
Professional dealer
4.85 (91)
UK
4895118820277 Unworn Steel 46mm Automatic New Zealand, Unsworth Heights
CCCP Time CP-7008-01
NZ$154
Excl. shipping
Private Seller
NZ
Rolex Oyster Perpetual 39 114300 Unworn Steel 39mm Automatic
Rolex Oyster Perpetual 39 Automatik Stahl Herrenuhr Oyster...
NZ$13,887
+ NZ$273 for shipping
Sold by Chrono24
DE
Bulgari Octo 103431 BGO40C3PSSXTAUTO Unworn Steel 40mm Automatic
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Bulgari Octo Finissimo Automatic 103431 Blue Dial
NZ$16,215
+ NZ$135 for shipping
Professional dealer
4.85 (19)
US
Cartier Santos (submodel) WHSA0007 Unworn Steel 39.8mm Manual winding
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Cartier Santos De Cartier Skeleton Custom Diamond Stainless...
NZ$82,576
+ NZ$149 for shipping
Professional dealer
4.79 (435)
US
Omega Constellation Ladies 123.20.35.20.58.001 New Gold/Steel 35mm Automatic
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Omega Constellation 123.20.35.20.58.001 CO‑AXIAL 35 MM
NZ$8,986
+ NZ$293 for shipping
Professional dealer
4.96 (661)
US
Jacob & Co. Unworn Titanium 44mm Manual winding
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Jacob & Co. Epic X Titanium Skeleton Dial Hand-Wind Mens Watch...
NZ$24,771
+ NZ$149 for shipping
Professional dealer
4.82 (181)
US
Omega Seamaster Diver 300 M 210.32.42.20.01.002 New Steel 42mm Automatic
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Omega Master Chronometer 42 Mm Seamaster Diver Nekton
NZ$7,442
Free shipping
Professional dealer
4.94 (350)
CH
Roger Dubuis Excalibur RDDBEX0785 New Rose gold 45mm Automatic
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Roger Dubuis Excalibur Limited 28 Pcs Knights Of The Round...
NZ$462,119
Free shipping
Professional dealer
4.97 (38)
HK
Breitling Superocean Heritage II 46 AB2020121B1S1 New Steel 46mm Automatic
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Breitling Superocean Heritage B20 Automatic 46 - ref AB2020121...
NZ$6,250
+ NZ$531 for shipping
Professional dealer
4.85 (91)
UK
Chronoswiss Timemaster CH-2735 Unworn 41mm Automatic New Zealand, Rodney, Warkworth
Chronoswiss Timemaster 150
NZ$2,650
Excl. shipping
Private Seller
NZ
Jaeger-LeCoultre Duomètre Q6062520 Unworn Yellow gold 42mm Manual winding
Jaeger-LeCoultre Duometre Unique Travel Time 18K Gold Q6062520...
NZ$50,583
+ NZ$130 for shipping
Sold by Chrono24
DE
Bulgari Octo 103035 BGO40C14SLXTAUTO New Steel 40mm Automatic
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Bulgari Octo Finissimo Automatic 103035 Stainless Steel...
NZ$13,437
+ NZ$135 for shipping
Professional dealer
4.85 (19)
US
Cartier Santos (submodel) WSSA0018 Unworn Steel 39.5mm Automatic
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Cartier Santos De Cartier WSSA0018 Custom Diamond Stainless...
NZ$49,545
+ NZ$149 for shipping
Professional dealer
4.79 (435)
US
Montblanc 1858 125567 New Titanium 42mm Automatic
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Montblanc 1858 Geosphere Blue Dial 42mm Case Titanium Men's...
NZ$7,327
+ NZ$53 for shipping
Professional dealer
4.81 (671)
US
Hanhart Pioneer 716L 490-3912 New Steel 40mm Automatic
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Hanhart Pioneer Mk II 80 Jahre Jubilaeum (Limited Edition)
NZ$4,077
Free shipping
Professional dealer
4.94 (480)
LV
Zeno-Watch Basel X-Large Retro P590-g4 New Steel 44mm Automatic
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Zeno-Watch Basel X-Large Retro Big Date Power Reserve LTD/50
NZ$3,102
+ NZ$152 for shipping
Professional dealer
4.84 (25)
BG
Patek Philippe Minute Repeater 5078G-001 New White gold 38mm Automatic
TOP
Patek Philippe Grand Complications Minute Repeater (New Full Set)
NZ$741,317
Free shipping
Professional dealer
4.97 (38)
HK
Breguet Tradition 7097BR/G1/9WU New Rose gold 40mm Automatic
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Breguet Tradition - 7097BR/G1/9WU
NZ$41,400
+ NZ$531 for shipping
Professional dealer
4.85 (91)
UK

Worry-Free Watch Purchases

Chrono24 Buyer Protection Has You Covered

More information

Richard Mille RM 011 RM11-04 Unworn Carbon 50mm Automatic
TOP
Richard Mille RM11-04 Carbon Roberto Mancini Automatic Flyback...
Price on request
Free shipping
Professional dealer
4.94 (266)
US
Rolex Oyster Perpetual 34 124200 Unworn Steel 34mm Automatic
Rolex Oyster Perpetual 34 Automatik Stahl Herrenuhr Ref....
NZ$11,174
+ NZ$273 for shipping
Sold by Chrono24
DE
Maurice Lacroix Les Classiques Date LC1026-SS001-130-1 New Steel 33mm Quartz
TOP
Maurice Lacroix Les Classiques Date Damenuhr Lederband schwarz...
NZ$583
Free shipping
Professional dealer
4.79 (923)
DE
Cartier Santos (submodel) WSSA0018 Unworn Steel 39.5mm Automatic
TOP
Cartier Santos De Cartier Large Model WSSA0018 Custom Diamond...
NZ$45,041
+ NZ$149 for shipping
Professional dealer
4.79 (435)
US

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.