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TOP
Cartier Tank Française
NZ$ 7,172
Verified Dealer
26
NL
TOP
Omega Seamaster Aqua Terra 150M 41mm 220.10.41.21.03.002
NZ$ 6,112
Free shipping
Verified Dealer
183
US
TOP
Romain Jerome Batman DNA Gotham City the Dark knight ---
NZ$ 13,005
Verified Dealer
AE
TOP
Chopard 278559-3006 HAPPY SPORT
NZ$ 18,598
Verified Dealer
10
HK
TOP
Rolex Datejust Pearlmaster 39, official price 112.000 CHF
NZ$ 119,623
Verified Dealer
28
CH
TOP
Maurice Lacroix Masterpiece Tradition Petite Seconde Automatik...
NZ$ 1,791
Free shipping
Verified Dealer
1538
DE
TOP
Patek Philippe Grande Complications Ewiger Kalender 18kt...
NZ$ 132,684
Verified Dealer
1142
DE
TOP
Rolex Sky-Dweller White 326934 New Full Stickers
NZ$ 28,241
Free shipping
Verified Dealer
341
ES
TOP
Rado Ceramica Quartz
NZ$ 2,555
Verified Dealer
701
UK
TOP
Rolex Submariner 114060 - Black Venom - James Bond - Limited...
NZ$ 23,824
Verified Dealer
28
IT
TOP
Chopard Imperiale 18K Redgold 4238 bracelet NEW
NZ$ 23,830
Verified Dealer
668
LI
TOP
Bell & Ross Vintage
NZ$ 5,738
Verified Dealer
33
NL
TOP
Ulysse Nardin Marine Dive
NZ$ 11,207
Verified Dealer
50
ES
TOP
Rolex Lady-Datejust Pearlmaster 29, official price 78.400 CHF
NZ$ 83,572
Verified Dealer
28
CH
TOP
Maurice Lacroix Pontos Date Herren-Armbanduhr Automatik PVD...
NZ$ 1,700
Free shipping
Verified Dealer
1538
DE
TOP
Hublot Big Bang Carbon Bezel Baguette 23650€ HT
NZ$ 48,233
Free shipping
Verified Dealer
132
FR
TOP
Maurice Lacroix Masterpiece Gravity MP6118-PVB01-330 Watch
NZ$ 13,224
Verified Dealer
66
NL
TOP
Glashütte Original Senator Cosmopolite Minimalist World Traveler
NZ$ 30,088
Verified Dealer
701
UK
TOP
Rolex Submariner 114060 - Black Venom - Pig MK1 - Limited...
NZ$ 25,671
Verified Dealer
28
IT
TOP
JeanRichard Paramount Pack 3 watches
NZ$ 33,620
Verified Dealer
175
ES
TOP
Tissot T-RACE MARC MARQUEZ 2019 LIMITED EDITION
NZ$ 1,076
Verified Dealer
114
ES
TOP
Ulysse Nardin Marine Diver Black Sea Blue Dial
NZ$ 10,005
Verified Dealer
50
ES
TOP
Breguet Tradition 40, official price 38.200 CHF
NZ$ 40,966
Verified Dealer
28
CH
TOP
Maurice Lacroix Masterpiece Squelette Herren-Armbanduhr...
NZ$ 6,602
Free shipping
Verified Dealer
1538
DE
TOP
Breitling NAVITIMER 01 ROSEGOLD RB012012 unworn 12230HT
NZ$ 24,924
Free shipping
Verified Dealer
132
FR
TOP
Vacheron Constantin Patrimony
NZ$ 53,585
Verified Dealer
114
CH
TOP
Panerai Luminor Due 3 Days Automatic Acciaio 42 mm
NZ$ 9,629
Verified Dealer
701
UK
TOP
Rolex GMT-Master II 116710 Black Venom - joker - Limited...
NZ$ 27,518
Verified Dealer
28
IT
TOP
Maurice Lacroix Masterpiece Squelette MP7138-SS001-030
NZ$ 8,060
Verified Dealer
66
NL
TOP
Casio G-Shock SPECIAL EDITION
NZ$ 1,791
Verified Dealer
114
ES
TOP
Corum AdmiralS.C.One
NZ$ 9,772
Verified Dealer
50
ES
TOP
Breguet Classique 36, official price 29.000 CHF
NZ$ 32,772
Verified Dealer
28
CH
TOP
IWC Portofino Monopusher Chronograph New 18k Rose Gold 45mm
NZ$ 25,372
Verified Dealer
50
RO
TOP
Breitling CHRONOMAT 44 GMT AUTOMATIC AB042011 unworn 4750ht
NZ$ 9,665
Free shipping
Verified Dealer
132
FR
Hublot King Power Oceanographic 4000m 48mm Carbon NEW
NZ$ 25,623
Verified Dealer
749
BE
TOP
IWC Big Pilot’s Heritage
NZ$ 18,289
Verified Dealer
701
UK
TOP
Rolex Milgauss 116400 Black Venom - Limited Edition /10
NZ$ 18,284
Verified Dealer
28
IT
TOP
Maurice Lacroix Pontos Chronograph Valjoux 7750 Limited...
NZ$ 3,003
Verified Dealer
66
NL
TOP
Casio G-Shock
NZ$ 1,246
Verified Dealer
114
ES
TOP
Oris Aquis Chronograph
NZ$ 4,115
Verified Dealer
50
ES
TOP
Breguet Classique Chronograph 39, official price 44.700 CHF
NZ$ 45,882
Verified Dealer
28
CH
Rolex 178341 Datejust 31mm Purple "VI" Diamond Dial Oyster Brac
NZ$ 20,473
Free shipping
Verified Dealer
51
HK
TOP
IWC Pilot Chronograph limited The Last Flight 8000ht
NZ$ 17,034
Free shipping
Verified Dealer
132
FR
Jacob & Co. Astronomia Sky Platinum
NZ$ 1,082,662
Free shipping
Verified Dealer
12
US
TOP
IWC Portofino Hand Wound Moon Phase 150 Years
NZ$ 34,068
Verified Dealer
701
UK
TOP
Rolex GMT-Master II 116710 Black Venom - joker - Limited...
NZ$ 29,365
Verified Dealer
28
IT
TOP
Maurice Lacroix Les Classiques Automatic Lady Watch LC6063
NZ$ 2,681
Verified Dealer
66
NL
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
NZ$ 2,681
Verified Dealer
114
ES
TOP
Audemars Piguet Royal Oak Chronograph 41 Platinum
NZ$ 307,242
Free shipping
Verified Dealer
 
US
TOP
Corum Vintage, Charge d'affairs, limited, official price 16100...
NZ$ 16,385
Verified Dealer
28
CH
Rolex Datejust II 18K Gold Bezel Steel /Blue Dial 40mm...
NZ$ 17,882
Free shipping
Verified Dealer
6
US
IWC Portugieser 7 Day Power Reserve Stainless Steel Automatic
NZ$ 13,802
Verified Dealer
49
US
Jacob & Co. Astronomia Tourbillon Black Gold
NZ$ 833,943
Free shipping
Verified Dealer
12
US
TOP
IWC Portugieser Hand Wound Eight Days 150 Years
NZ$ 17,393
Verified Dealer
701
UK
Chopard Happy Sports 36 mm Quarz
NZ$ 11,474
Verified Dealer
2273
DE
Richard Mille NTPT Carbon Flyback Chronograph Jean Todt...
NZ$ 593,349
Free shipping
Verified Dealer
191
US
TOP
Casio PRW-7000-1AER
NZ$ 1,210
Verified Dealer
114
ES
TOP
Patek Philippe Aquanaut
NZ$ 154,434
Free shipping
Verified Dealer
 
US
TOP
Breguet Héritage, official price 43.000 CHF
NZ$ 45,882
Verified Dealer
28
CH
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
NZ$ 4,393
Verified Dealer
62
DE
Rolex Factory Stickered Rolex GMT-MASTER II Ref 126711
NZ$ 30,724
Verified Dealer
 
US
Jacob & Co. Opera by Jacob & Co Godfather Musical OP110.21.AG....
NZ$ 471,430
Free shipping
Verified Dealer
12
US
TOP
Glashütte Original Senator Chronograph Panorama Date
NZ$ 17,662
Verified Dealer
701
UK
Oris Artelier Caliber 113
NZ$ 7,941
Verified Dealer
2273
DE
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.