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The Japanese manufacturer Seiko drives innovation in the watch industry. Their catalog features everything from affordable quartz watches to masterpieces with minute repeaters. They produce all of their own components, without any external suppliers. More

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Seiko Steel 42mm Automatic SKX009J1 22ASBNATO420 new
TOP
Seiko SKX009 SKX009J + FREE Nylon Strap
NZ$ 390
Seller
WatchThisWrist
192
SG
Seiko Steel Quartz pre-owned
TOP
Seiko 39mm steel chronograph black dial mens watch + Box + cards
NZ$ 591
Seller
Fine Auction Club
437
UK
Seiko Steel 41mm Automatic SBGJ227 new
TOP
Seiko Grand Seiko Peacock GMT
NZ$ 12,652
Seller
Private Seller
 
HK
Seiko up to NZ$ 300
Seiko NZ$ 300 - NZ$ 1,000
Seiko Titanium Quartz SAST100G new
TOP
Seiko Astron GPS Solar
NZ$ 10,140
Seller
Private Seller
 
SG
Seiko White gold 38.5mm Automatic SBGL003 new
TOP
Seiko GRAND SEIKO SBGL003 LIMITED EDITION, WHITE GOLD, CASE...
NZ$ 46,799
Seller
Private Seller
 
SG
Seiko Steel 44mm Automatic SBGE001 pre-owned
Seiko Grand Seiko Spring Drive GMT 9R66
NZ$ 5,907
Seller
Matsuda Housyoku Co., Ltd
29
JP
Seiko Steel Automatic SLA019J1 new
Seiko Prospex Grean MARINEMASTER
NZ$ 5,279
Seller
Watch Republic Karol Kałużny
108
PL
Seiko Steel 40mm Quartz SBGV238 pre-owned
Seiko Grand Seiko 18k Gold and Steel LIMITED SBGV238 Anniv....
NZ$ 4,366
Seller
Alux Watches
324
US
Seiko Steel Automatic SBGM221 pre-owned
Seiko Grand Seiko
NZ$ 6,282
Seller
Dreamtime
73
LT
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Offers from Germany, Austria, and Switzerland
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Seiko Steel 44mm Automatic SBDX012 pre-owned
TOP
Seiko Marinemaster MM300 (SBDX003/SLA025 look) w/gilt & patina...
NZ$ 6,979
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Private Seller
 
IE
Seiko Steel 44mm Quartz
Seiko Vintage Diver JDM
NZ$ 960
Seller
SHUCKTHEOYSTER
84
DE
Seiko Titanium 44mm Automatic SBGA031 pre-owned
Seiko Grand Seiko Master shop limited titanium diver SBGA 031
NZ$ 6,832
Seller
Deep Arrow Inc. Fujihan
61
JP
Seiko Ceramic 46.4mm Chronograph SBGC017 pre-owned
Seiko Grand Seiko 9R Spring Drive Chronograph Limited Edition...
NZ$ 13,650
Free shipping
Seller
WatchBox
476
US
Seiko Titanium 42.9mm Quartz SBXC003 new
Seiko ASTRON 5X Series SBXC003
NZ$ 3,274
Free shipping
Seller
Watch&jewelry KAMASHIMA
38
JP
Seiko Steel 38mm Automatic SARB033 new
TOP
Seiko Spirit
NZ$ 1,087
Seller
Private Seller
 
UK
Seiko Titanium Automatic SBDX014 pre-owned
Seiko Marinemaster
NZ$ 3,487
Seller
Matsuda Housyoku Co., Ltd
29
JP
Seiko Steel 44mm Automatic SLA019J1 pre-owned
TOP
Seiko Marine Master MM300 SLA019 Green Prospex
NZ$ 4,799
Seller
Private Seller
 
IE
Seiko Steel 44mm Automatic SRPC59K1 new
Seiko 5 Sports SRPC59K1 Orange Day Date
NZ$ 305
Seller
maxwatches.eu
810
DE
Seiko Steel 42mm Automatic SSA303J1 pre-owned
Seiko Presage Like New
NZ$ 785
Seller
Glueck Unlimited S.L.
90
ES
Seiko Steel 40mm Automatic pre-owned
Seiko Vintage Chronograph Jumbo Black
NZ$ 1,309
Seller
SHUCKTHEOYSTER
84
DE
Seiko Rose gold 43.5mm Automatic SBGC004 new
Seiko Grand Seiko Spring Drive Chronograph SBGC004
NZ$ 28,466
Seller
Deep Arrow Inc. Fujihan
61
JP
Seiko Steel 40mm Quartz SBGN007 pre-owned
Seiko Grand Seiko Caliber 9F GMT Limited Edition SBGN007
NZ$ 4,602
Free shipping
Seller
WatchBox
476
US
Seiko Steel 45mm SSC355P1
Seiko Sportura Solar SSC355P1
NZ$ 1,092
Seller
Montenegro Joyeros S.L.
 
ES
Seiko Steel 44mm Automatic SRPD03K1 new
Seiko Prospex Samurari Grey Series "New"
Price on request
Seller
Turelojya SL
304
ES
Seiko Rose gold 37.9mm Manual winding 9S64OOFO new
TOP
Seiko GRAND SEIKO SBGW046, LIMITED EDITION FOR 100TH ANNIVERSA...
NZ$ 38,999
Seller
Private Seller
 
SG
Seiko White gold 37.6mm Automatic SBGR091 pre-owned
Seiko Grand Seiko 62GS Histrical Collection White Gold Limited
NZ$ 19,215
Seller
Matsuda Housyoku Co., Ltd
29
JP
Seiko Steel 48mm Quartz SBBN017 pre-owned
Seiko Marinemaster Tuna SBBN017
NZ$ 1,743
Seller
maxwatches.eu
810
DE
Seiko Steel 45mm Quartz Astron GPS Solar pre-owned
Seiko Astron Mens GPS Radio Wave Solar 8 X 53
NZ$ 2,181
Seller
Glueck Unlimited S.L.
90
ES
Seiko Steel Automatic SBDX017 pre-owned
TOP
Seiko Marinemaster 300m
NZ$ 4,308
Seller
Private Seller
 
AU
Seiko Steel 43.5mm Automatic SBGC007 new
Seiko Grand Seiko Spring drive Chronograph SBGC007
NZ$ 8,753
Seller
Deep Arrow Inc. Fujihan
61
JP
Seiko Steel 42.5mm Automatic SPB051 pre-owned
Seiko Prospex Diver's 200m SPB051
NZ$ 1,552
Free shipping
Seller
WatchBox
476
US
Seiko Steel 40mm Automatic pre-owned
Seiko Vintage Chronograph Jumbo ‘Petrol Blue’
NZ$ 1,379
Seller
SHUCKTHEOYSTER
84
DE
Seiko Steel 42mm Automatic 660414 pre-owned
TOP
Seiko Premier auto FD BLC 100M
NZ$ 873
Seller
Private Seller
 
FR
Seiko Steel 44mm Automatic SRPD03K1 new
Seiko Prospex Tortuga Dawn Grey Series "New"
Price on request
Seller
Turelojya SL
304
ES
Seiko Steel 40.5mm Automatic SPB069 pre-owned
TOP
Seiko Presage
NZ$ 1,832
Seller
Private Seller
 
DE
Seiko Titanium 40.5mm Automatic SBGA149 pre-owned
Seiko Grand Seiko Spring Drive 9R65
NZ$ 5,095
Seller
Matsuda Housyoku Co., Ltd
29
JP
Seiko Steel 44mm Automatic SBDX017 pre-owned
Seiko Marinemaster SBDX017 8L35
NZ$ 4,012
Seller
maxwatches.eu
810
DE
Seiko Steel 41mm Automatic 6139-6002      AH001M pre-owned
Seiko Blue & Red Pepsi Pogue Automatic Chronograph
NZ$ 1,872
Seller
Watch Works
21
US
Seiko Yellow gold 37mm Automatic SBGR092 new
Seiko Grand Seiko Historical Collection 100 Limited SBGR092
NZ$ 19,926
Seller
Deep Arrow Inc. Fujihan
61
JP
Seiko Titanium 46.9mm Automatic SBGH257 pre-owned
Seiko Grand Seiko Hi-Beat 36000 Professional Diver's 600m...
NZ$ 11,622
Free shipping
Seller
WatchBox
476
US
Seiko SLQ019 pre-owned
Seiko Sportura Kinetic Chronograph Limited Edition SLQ019
NZ$ 11,856
Seller
Swiss Horology
88
UK
Seiko Steel 37mm Automatic 6217 pre-owned
Seiko 6217 962MAS) Divers Watch
NZ$ 9,475
Seller
The Watch Collector Ltd.
125
UK
Seiko 39.5mm Automatic SBGH266 pre-owned
Seiko GRAND SEIKO SBGH266 Limited Edition 39.5mm 18kt Gold -...
NZ$ 29,483
Seller
Timeless Luxury Watches
43
US
Seiko Yellow gold 37.5mm Manual winding SBGW008 new
TOP
Seiko GRAND SEIKO SBGW008 IN YELLOW GOLD, ONE OF GS CLASSIC
NZ$ 28,079
Seller
Private Seller
 
SG
Seiko Rose gold 44.5mm Automatic SBGH022 pre-owned
Seiko Grand Seiko mechanical hi-beat36000
NZ$ 18,503
Seller
Matsuda Housyoku Co., Ltd
29
JP
Seiko Steel 36mm Quartz 9983-8000 new
TOP
Seiko Twin Quartz Superior 9983-8000 NOS '81
NZ$ 3,054
Seller
Private Seller
 
NL
Seiko Titanium 46mm Automatic SBDB001 new
Seiko Prospex Marinemaster Professional Spring Drive SBDB001
NZ$ 5,234
Seller
maxwatches.eu
810
DE
Seiko Titanium 49mm Quartz SBBN019 pre-owned
Seiko Prospex Marine Master 45th Anniversary Limited SBBN019
NZ$ 2,818
Seller
Deep Arrow Inc. Fujihan
61
JP
Seiko Yellow gold 39.5mm Automatic SBGH266 pre-owned
Seiko Grand Seiko Heritage Hi-Beat 36'000 Limited Edition SBGH266
NZ$ 33,461
Free shipping
Seller
WatchBox
476
US
Seiko Steel 42,5mm Quartz SKX007K2 new
Seiko DIVERS SKX007K2 AUTOMATIC BLACK DIAL
NZ$ 626
Seller
Plus Watch - Luxury Watches
3443
IT
Seiko Steel 44.5mm Quartz SPC137P1 new
Seiko Sportura Chronograph - Achtung, 36% gespart
NZ$ 654
Seller
Miquel Schmuck & Uhren GmbH
1117
DE
Seiko Steel 40mm Automatic SLA017J1 pre-owned
Seiko Prospex Diver 200m Limited Edition
NZ$ 8,717
Seller
COMERZIA
281
ES
Seiko Steel SSE159J1 pre-owned
Seiko Astron RRP € 1550,00
NZ$ 1,893
Seller
Sparnaaij Juweliers
21
NL
Seiko Steel 43mm Automatic SBLA033 pre-owned
Seiko GALANTE GMT SPRING DRIVE STEEL
NZ$ 4,412
Seller
Matsuda Housyoku Co., Ltd
29
JP
Seiko Steel 40mm Automatic SBGJ003 pre-owned
Seiko GRAND SEIKO SBGJ003G GMT 40mm S/S in excellent condition...
NZ$ 7,330
Seller
Timeless Luxury Watches
43
US
Seiko Steel 41mm Automatic 6139-6009 pre-owned
Seiko Pogue Chronograph Vintage 6139-6009
NZ$ 1,045
Seller
maxwatches.eu
810
DE
Seiko Rose gold 39mm Automatic SBGA092 new
Seiko Grand Seiko Spring Drive SBGA092 9R15-0AC0
NZ$ 22,773
Seller
Deep Arrow Inc. Fujihan
61
JP
Seiko Steel 40.5mm Automatic SPB069 pre-owned
Seiko Presage Limited Edition SPB069
NZ$ 2,730
Free shipping
Seller
WatchBox
476
US
Seiko Steel 45,8mm Automatic SRPA21K1 new
Seiko Prospex PADI Automatic Diver 200M 45mm SRPA21K1 I
NZ$ 818
Seller
Plus Watch - Luxury Watches
3443
IT
Seiko Steel 43mm Automatic pre-owned
Seiko Blue Kakume 6138-0030
NZ$ 2,808
Seller
Watch Works
21
US
Seiko 36mm Automatic 6139-6002 pre-owned
Seiko Pogue Pepsi – Automatic Chronograph – 1970-1979 – Good...
NZ$ 780
Seller
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Haute Horlogerie from the "Land of the Rising Sun"

The Japanese manufacturer Seiko drives innovation in the watch industry. Their catalog features everything from affordable quartz watches to masterpieces with minute repeaters. They produce all of their own components, without any external suppliers.

Highlights

  • Top watches from the Credor collection with a tourbillon or minute repeater
  • Top performance from Grand Seiko luxury watches
  • High-tech solar-powered, Spring Drive and kinetic movements
  • Outstanding value for money

Seiko – Innovators in the Watch Industry

Over the course of its history, Seiko has brought numerous innovations to the market. Some of the most prominent include one of the first automatic chronographs in the world, the highly-efficient magic lever system, and the hybrid Spring Drive movement, in which a quartz crystal replaces the traditional lever escapement. These pioneering innovations are featured in the Grand Seiko luxury watch collection. The Tokyo-based manufacturer introduced this flagship collection in 1960, and it remains home to some of the best mechanical wristwatches in the world. Only a few Grand Seiko watches are produced each year. The designs are streamlined, elegant, and yet radiate a sense of sportiness. Today you can purchase a pre-owned, self-winding Grand Seiko for approximately 3,500 euros. Unworn models start at 4,900 euros.

The horological masterpieces found in the Credor series are true examples of haute horologerie. This collection proves that highly complicated watches with a minute repeater or tourbillon are also made in Japan.

In addition to luxury watches, Seiko has many quartz watches in its catalog. They were the first manufacturer in the world to make battery-powered wristwatches, starting at the end of 1969. The Quartz Astron's deviation was only about one minute per year — a significant achievement at the time. Today, watches in the Astron collection are high-tech timepieces with a GPS module and solar cells, which charge the integrated battery using light. The quartz movement automatically sets the time via the GPS receiver and, therefore, never deviates from the current local time. The newest wristwatches in this Seiko collection take 40 time zones into account and also have a perpetual calendar that won't need to be adjusted until February 28, 2100.

How much does a watch from Seiko cost?

Seiko manufactures wristwatches with outstanding value for money in every price range. Their catalog ranges from affordable quartz watches, which cost less than 100 euros, to luxury watches from the Grand Seiko collection, which can cost upwards of 10,000 euros.

Detailed Price Information

Model Price (approx.) Automatic Type Features
Grand Seiko, Ref. SBGW251 38,500 euros Retro dress watch +5 secs. or -1 sec. per day, platinum, 136 pieces
Grand Seiko Hi-Beat 36000 Professional 600m, Ref. SBGH255 10,000 euros High-end diving watch Waterproof up to 600m (60 bar), balance frequency of 36,000 A/h
Prospex Automatic First Diver’s Limited Edition, Ref. SLA017 3,600 euros Retro diving watch 2,000 pieces, pays homage to the first Seiko diving watch
Presage Automatic Chronograph Limited Edition, Ref. SRQ021J1 2,800 euros Elegant chronograph 1,000 pieces, automatic chronograph with a column wheel, power reserve of 50 hours
Prospex Marinemaster Professional 300m, Ref. SBDX017 2,000 euros Professional diving watch Waterproof up to 300 m (30 bar), 50-hour power reserve
Astron GPS Solar Chronograph, Ref. SSE003J1 1,600 euros Multi-functional watch Solar, GPS, chronograph, perpetual calendar, world time function
Prospex Kinetic GMT Diver’s, Ref. SUN019P1 500 euros Professional diving watch Waterproof to 200 m (20 bar), six-month power reserve, second time zone

Top Luxury Watches from the Grand Seiko Collection

The automatic diving watch Grand Seiko Hi-Beat 3600 Professional 600m with reference number SBGH255 costs around 10,000 euros. It is waterproof to 600 m (60 bar) and has a titanium case. The in-house caliber 9S85 ticks away inside this nearly 47-mm watch and has a maximum deviation of +5 or -3 seconds per day. A special feature of this movement is its high balance frequency of 36,000 vibrations per hour (A/h), guaranteeing the best accuracy. Despite this high frequency, the caliber 9S85 still has a power reserve of 55 hours.

At Baselworld 2017, Seiko presented a classic retro dress watch that looks similar to the first Grand Seiko from 1960. The remake of this classic luxury watch is available in stainless steel (SBGW253), yellow gold (SBGW252), or platinum (SBGW251). The watch has grown to a contemporary 38 mm diameter as opposed to the original model, which was 35 mm. The manual caliber 9S64 also meets today's quality standards and offers a power reserve of 72 hours – enough energy to last a weekend. A special feature of the platinum model is the movement's regulator. Thanks to its fine-tuning, the watch deviates a maximum of +5 or -1 seconds per day. Other models have a maximum deviation of -3 seconds per day. The platinum version is limited to 136 pieces and is currently listed around 38,500 euros. The 353 yellow gold pieces cost 21,700 euros each, and you can get one of the 1960 stainless steel watches for 7,200 euros.

Seiko Prospex – A Functional Sports Watch for Divers and Athletes

You can find sports watches for professionals at affordable prices in the Prospex Collection. The collection's name is derived from "Professional Specifications," which illustrates that this series is comprised of watches for professional purposes. A majority of the models can be purchased for around 500 euros. However, top watches like the 2000-piece limited edition Retro Diving Watch Seiko Prospex SLA017 can cost 3,600 euros. The SLA017 is yet another highlight presented by Seiko at Baselworld 2017. The timepiece's design is reminiscent of the first professional Japanese diving watch debuted in 1965. Connoisseurs refer to this watch with reference number 6217-8000/1 as the 62MAS. The acronym 62MAS stands for "autoMAtic Selfdater", or rather an automatic watch with a date display.

The new 40-mm Seiko diving watch is almost 3 mm larger than the original model. When it comes to design, it is hard to tell the difference, however. The words "200 m" on the dial are the only mark that reveals one is looking at an SLA017. Needless to say, Seiko uses sapphire glass in the modern watch rather than the plastic of the former model. The SLA017 is driven by the caliber 8L35, which is based on the caliber 9S55 from the Grand Seiko collection. The 8L35 is optimized for diving and is also used in the Marinemaster Professional 300 m, which can be purchased for 2,000 euros. Alternative retro-design watches have the reference numbers SPB053 and SPB051. These feature the less precise and more affordable automatic movement 6R15. Both models are available for around 1,000 euros.

In addition to automatic diving watches, you can also find highly-functional quartz watches with solar cells, radio reception, and stopwatch or world time functions in the Prospex collection. One highlight is the series of GMT kinetic watches, which feature hybrid technology that turns kinetic energy into electrical energy for charging the battery. Similar to a conventional quartz watch, a quartz crystal is responsible for the high frequency level. You can buy a Prospex Kinetic GMT Diver's under reference number SUN019P1 for around 500 euros.

Features of Prospex Watches

  • Robust sports watches with mechanical and electrical calibers
  • Top diving watches, waterproof to 1000 m (100 bar)
  • Only 2,000 pieces: Prospex Automatic First Diver’s Limited Edition, Ref. SLA017

Seiko 5: Affordable Automatic Sports Watches

If you're looking for an affordable self-winding watch, look no further than the Seiko 5 collection. Prices for these well-made timepieces begin around 80 euros for a three-hand watch with a day-date display. The design of these low-priced watches is sleek and sporty and is therefore perfect for wearing every day. Some varieties may remind you of pilot or military watches due to their dials and textile straps. For example, reference number SNK805K2 has an olive-colored strap and dial.

Due to their affordable prices, many watch enthusiasts ask themselves: How good can Seiko's movements really be? Generally speaking, the calibers used in the 5 collection are manufactured on a large scale and are considered to be low-maintenance workhorses. Movements from the 7S-family with three hands and a day-date display are often used. With a daily deviation of -15 to +25 seconds, these are no chronometers. However, they are still quite accurate. Hardly any other manufacturer offers such good value for money.

The "most expensive" watches from the Seiko 5 collection cost less than 500 euros. The collection's top models have bi-color cases and straps and cost around 200 euros. If you're looking to spend more than 200 euros, you could buy the popular Seiko Automatic Diver's with a rubber strap (SKX007K1) or metal bracelet (SKX007K2). Current models are waterproof to 200 m (20 bar), have a unidirectional bezel, and luminous hands and hour markers. Thus, they are very affordable diving watches that have similar functionality to markedly more expensive Swiss watches.

100% Mechanical: Seiko Presage

Every watch in the Presage collection has a mechanical movement. In terms of design, Seiko relies on classically elegant elements so that the watches will complement any business outfit. Prices for new models begin just over 250 euros for a three-hand watch with a day-date display, and go up to around 2,800 euros for a limited edition chronograph with an automatic caliber. The latter was created by Seiko in 2016 to celebrate the 60th anniversary of their first automatic watch. The Japanese manufacturer uses the caliber 8R48 with an intermediate wheel in these watches. There are only 1,000 pieces available of each of the two limited edition versions with the reference numbers SRQ021J1 and SRQ023J1.

The model with reference number SARX019J is the ideal watch for classic dress watch enthusiasts. This timepiece with three hands and a date display has Roman numerals to mark the hours on the enamel dial and leaf-shaped hands. A strap made of crocodile leather and a fold-over clasp with a safety mechanism keep this stainless steel watch securely on your wrist. The caliber 6R15 ticks away inside this watch, which costs around 1,000 euros and has a power reserve of around 50 hours.

Features of the Presage Collection

  • Exclusively mechanical movements
  • High quality at a fair price
  • Top watches: Presage Automatic Chronograph Limited Edition, Ref. SRQ021J1 and SRQ023J1

Seiko Premier – Classic and Modern in One

In the Premier collection, Seiko has taken classic design elements and given them a modern twist. Roman numerals are used to mark the hours in the majority of this collection's watches. The two-tone design of many of the cases and bracelets also underlines the traditional look of these watches. Modern features include diameters of 41 mm or even 43 mm, as well as wide bezels and bands. The Japanese manufacturer predominantly uses quartz calibers to power these watches, though some also have kinetic movements.

You can get pre-owned Premier watches in good condition for around 200 euros and in mint condition starting around 250 euros. The top models in this collection have a kinetic caliber with a perpetual calendar and automatic leap year correction, as well as a power reserve of up to four years. Rose gold models cost around 700 euros and those without gold plating cost around 600 euros.

Sportura and Velatura Prices

Model Price (approx.) Complications
Sportura GPS Solar World Time, Ref. SSF005J1 1,200 euros World time function (40 time zones), perpetual calendar, GPS module
Sportura Kinetic GMT, Ref. SUN015P1 400 euros Kinetic, date, second time zone
Sportura Solar Alarm-Chronograph with Perpetual Calendar, Ref. SSC357P1 330 euros Solar, chronograph, perpetual calendar
Velatura Yachting Timer, Ref. SPC143P1 400 euros Countdown, chronograph, date
Velatura Kinetic Perpetual, Ref. SNP101P1 500 euros Perpetual calendar

Detailed Price Information

The Sportura and Velatura collections mostly feature quartz watches with striking, sporty looks. Many models in the Sportura collection use solar power to charge their batteries. The watch with reference number SSC357P1 includes complications such as a perpetual calendar, a chronograph, and an alarm. This 45-mm timepiece with a tachymeter scale on the bezel is made of stainless steel and is waterproof to 100 m (10 bar). The price for this multi-functional watch is around 330 euros. Those who want a Seiko watch with eco-friendly kinetic technology should look at the Kinetic GMT with reference number SUN015P1, which costs around 400 euros.

The highlight of this collection is the GPS Solar World Time with reference number SSF005J1. Its 45-mm stainless steel case has especially resilient titanium plating. As for functionality, it has a perpetual calendar as well as daylight savings and world time complications. The integrated GPS module takes care of the local time and timezone. To purchase a black timepiece, you should expect to spend around 1,200 euros.

Watches from the Velatura series have a maritime design and are geared toward sailing enthusiasts. Thus, these models have countdown and chronograph complications for timekeeping before and during regattas. Since most of the watches in this collection are powered by quartz movements, all of the timepieces are comparatively affordable. You can find a pre-owned Seiko Ventura for around 250 euros, or 300 euros for a watch in very good condition. The prices for mint-condition quartz watches from this collection begin around 400 euros. New Yachting Timer pieces, which feature a countdown complication for timing regattas, are in the same price range. You can buy a kinetic Velatura starting around 500 euros.

Tradition since 1881

Kintaro Hattori first opened a small clock store in his early twenties in 1881, creating the foundation of today's Seiko corporation. The first factory followed only 11 years later and had the name "Seikosha". This term comes from the Japanese words "Seiko" (precise) and "sha" (house). The goal was to manufacture all of their own components and to sell watches at more affordable prices than their competitors. The concept was a triumph and has brought the company long-lasting success. Today, they produce almost all of their own watch components — a unique trait in the world of watchmaking. When Seiko introduced the first Japanese wristwatch "Laurel" to the public in 1913, every single component had been made in-house. Prior to that, they had manufactured pocket watches and wall clocks. Current president Shinji Hattori is the fourth generation to head the corporation, which also includes brands such as Orient Watch, Pulsar, and Lorus.

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