Over 1,500 successful private sellers every month.
Sell your watch on Chrono24!

Create a listing for your watch in just a few simple steps using our Listing Assistant:

1. Describe your watch in detail. The more detailed the description, the easier it is for potential buyers to find your listing.
2. Add up to 10 images of the watch taken from different angles. Keep your camera handy; you'll be asked to take 2 additional photos of the watch set to a specific time and upload them as proof of ownership. These photos are displayed in your listing.
3. Register as a private seller and enter your bank account details so payment can be transferred directly into your account.

Creating a listing on Chrono24 is free. Once you've sold your watch, we charge a commission fee of 6.5%. The commission fee is only due after you have sold your watch. We retain the commission fee directly during the payout of the sales price. Please note: Some buyers may not be able to pay via the Escrow Service. Should this be the case, we will send you an invoice for the commission fee.

If you use the Escrow Service, we retain the commission directly during the payout of the sales price.

If the buyer has made a direct payment, we will send you an invoice with the commission fee. Please pay the amount due within 14 days.

The reference number indicates the model and/or model variant of your watch and can be composed of several different letters and numbers. With certain manufacturers, you can find the reference number on the case back (not to be confused with the case number), between the lugs and sometimes even engraved on the dial. You should always be able to find the reference number in the documents relating to your watch or in the invoice. If you cannot find the reference number, look online for the name of the manufacturer on the dial and compare the image results with your watch. This quick bit of research should help you in most cases.