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TAG Heuer Aquaracer 300M
WAY201A.BA0927 Automatic Steel Fair
NZ$2,289
+ NZ$118 for shipping
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TAG Heuer Formula 1 Quartz
WAZ111A Quartz Good
NZ$1,164
+ NZ$82 for shipping
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TAG Heuer Aquaracer
Professional 200 Solargraph
NZ$2,580
+ NZ$176 for shipping
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TAG Heuer Monaco Calibre 6
WW2110.FC6177
NZ$2,913
Free shipping
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TAG Heuer Formula 1 Quartz
CAZ1010.FT8024
NZ$1,557
+ NZ$97 for shipping
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TAG Heuer Carrera
Date 16
NZ$11,102
Plus shipping
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TAG Heuer Formula 1 Quartz
WA1214 Black and Red Men's 35mm Mid Size Unisex Vintage F1
NZ$1,443
+ NZ$162 for shipping
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TAG Heuer Formula 1 Quartz
Grande Date Black 200M
NZ$1,478
Free shipping
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TAG Heuer Aquaracer 300M
WAY2012.BA0927
NZ$2,181
+ NZ$218 for shipping
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TAG Heuer Carrera Calibre 16
CV2013
NZ$2,844
+ NZ$218 for shipping
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TAG Heuer Carrera Calibre 16
CV2010 Automatic Steel Fair
NZ$1,882
+ NZ$118 for shipping
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TAG Heuer Aquaracer 500M
Full Black 500M Chrono
NZ$4,330
Plus shipping
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TAG Heuer Aquaracer 300M
Professional 300 WBP201A.FT6197 USED mens
NZ$3,150
Free shipping
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TAG Heuer Aquaracer 300M
Calibre 5 Blue Dial WAY201B.FT6150
NZ$2,351
+ NZ$176 for shipping
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TAG Heuer Carrera Calibre 16
CV2014 Black Dial 2011
NZ$3,725
+ NZ$296 for shipping
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TAG Heuer Aquaracer 300M
WAY111A.BA0928
NZ$2,064
+ NZ$97 for shipping
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TAG Heuer
S/EL Quartz Chronograph Full Set Ayrton Senna Excellent Condition
NZ$9,264
+ NZ$313 for shipping
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TAG Heuer Carrera
Chronograph Year Of The Dragon 1 of 300 Limited edition. Brand new
NZ$14,210
Plus shipping
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TAG Heuer Aquaracer 300M
WAY1110.BA0928
NZ$1,230
Free shipping
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TAG Heuer Formula 1 Quartz
CAZ1010.BA0842 Quartz 2019 Good
NZ$1,446
+ NZ$82 for shipping
TAG Heuer Aquaracer 300M
WAY111Z.BA0928 Quartz Steel Very good
NZ$1,121
Free shipping
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TAG Heuer Aquaracer 300M
WAF1110 Quartz Steel Fair
NZ$922
+ NZ$118 for shipping
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TAG Heuer Aquaracer 300M
WAY2110.BA0910
NZ$2,334
+ NZ$293 for shipping
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TAG Heuer
WL131H Used in great condition
NZ$952
Plus shipping
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TAG Heuer
Professional 1000 980-013N Vintage - Inventory 6435
NZ$1,539
+ NZ$306 for shipping
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TAG Heuer 2000
973.006 | 1986
NZ$1,181
+ NZ$99 for shipping
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TAG Heuer Carrera
Chronograph CBS2216.BA0041
NZ$8,326
+ NZ$555 for shipping
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TAG Heuer Aquaracer 300M
WAY111A
NZ$2,140
+ NZ$428 for shipping
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TAG Heuer Monaco
CW2111
NZ$4,925
+ NZ$392 for shipping
Promoted
TAG Heuer Carrera
Chronograph Limited Edition Red 2022
NZ$9,986
Plus shipping
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TAG Heuer Carrera Calibre HEUER 01
CAR2A90.FT6071
NZ$4,529
+ NZ$218 for shipping
TAG Heuer Carrera Calibre 16
CV2013-3 Automatic Steel Good
NZ$2,074
Free shipping
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TAG Heuer Carrera Calibre 16
Monaco 16 Grand Prix CV2A1F.FT6033 43mm Steel Mens Black Watch
NZ$3,851
+ NZ$342 for shipping
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TAG Heuer Aquaracer 300M
Ungetragene Aquaracer Professional 300M 43mm
NZ$5,026
+ NZ$493 for shipping
TAG Heuer Carrera Calibre 16
Chronograph
NZ$2,579
+ NZ$218 for shipping
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TAG Heuer
Link Gmt Automatic Sports watch water resistant to 30m scratch proof monaco.
NZ$2,092
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TAG Heuer
Professional
NZ$1,027
+ NZ$171 for shipping
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TAG Heuer Aquaracer
WBP231B.BA0618 Unisex Watch in Stainless Steel 0.08 CTW
NZ$3,766
+ NZ$169 for shipping
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TAG Heuer Formula 1 Quartz
X Senna Special Steel Black CAZ101AJ 43mm Quartz Leather
NZ$2,823
+ NZ$375 for shipping
TAG Heuer
WT1314
NZ$1,500
Plus shipping
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TAG Heuer Carrera Calibre 1887
300 Slr Carrera 1887
NZ$3,766
+ NZ$342 for shipping
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TAG Heuer Autavia
Chronometer - Smoked Brown Dial
NZ$3,683
Plus shipping
Private Seller
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TAG Heuer Formula 1 Quartz
Professional WA1215 Like New 200 Meters Quartz Nice Vintage Top
NZ$1,665
+ NZ$79 for shipping
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TAG Heuer 2000
964.006R | 1992
NZ$786
+ NZ$99 for shipping
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TAG Heuer Carrera
Chronograph Date
NZ$7,323
+ NZ$118 for shipping
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TAG Heuer Carrera
Calibre Heuer 02 Chronograph Ceramic on Bracelet CBG2A10 - Complete set 2021
NZ$5,477
+ NZ$342 for shipping
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TAG Heuer Formula 1 Quartz
Unworn 2023 Formula 1 Chronograph Ref# CAZ1010.FT8024 box and papers
NZ$3,594
+ NZ$428 for shipping
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TAG Heuer
Mario Kart Tourbillon
NZ$34,090
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TAG Heuer Aquaracer
WAY101A.BA0746 Quartz 2019 Steel Very good
NZ$1,676
Free shipping
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TAG Heuer Grand Carrera
Chronograph Titanium B&B Circa 2010 CAV518B.FC6237
NZ$4,707
+ NZ$128 for shipping
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TAG Heuer Monaco
2024 Chronograph Skeleton DLC Titanium Black Automatic 39mm CBL2184
NZ$13,385
+ NZ$409 for shipping
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TAG Heuer Carrera Calibre 17
CV2113-0 Automatic Steel Good
NZ$2,996
+ NZ$118 for shipping
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TAG Heuer Carrera Calibre 5
Date | NEU/Fullset | 11/24 | 39mm | WBN2111.BA0639
NZ$5,499
+ NZ$116 for shipping
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TAG Heuer Monaco
CBL2113.FC6177
NZ$12,324
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TAG Heuer
1000 980.020B | 1987
NZ$1,575
+ NZ$99 for shipping
TAG Heuer Carrera Calibre 5
WAR201E.BA0723 Automatic Steel Good
NZ$1,703
Free shipping
TAG Heuer Monaco
CS2111
NZ$4,114
+ NZ$176 for shipping
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TAG Heuer Aquaracer
Professional 200 Solargraph
NZ$4,119
+ NZ$294 for shipping
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TAG Heuer Autavia
Jack Heuer Autavia
NZ$6,350
+ NZ$218 for shipping
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TAG Heuer Carrera Calibre 16
DAY-DATE CHRONOGRAPH STAINLESS STEEL AUTO
NZ$6,675
Plus shipping
Private Seller

TAG Heuer – Avant-Garde Since 1860

Swiss watch manufacturer TAG Heuer is a chronograph specialist. They have been producing high-quality timepieces for over 160 years. The brand is synonymous with motorsport and made its film debut in the 1971 classic “Le Mans.”

Luxury Watches With Racing DNA

TAG Heuer Carrera Chronograph

Few brands enjoy so close a relationship to motorsport as TAG Heuer. Founded in 1860 by Edouard Heuer, this company has been producing stopwatches and chronographs since the very beginning. What’s more, the manufacturer added dashboard instruments for cars and aircraft to their repertoire in the early 20th century.

Edouard’s great-grandson, Jack, made Heuer watches the de facto standard of the racing world in the 1960s. Models like the Autavia, Carrera, and Monaco quickly earned cult followings and remain integral parts of TAG Heuer’s current catalog.

However, more recent collections like the Formula 1 and Aquaracer series of diving watches are also highly popular among the brand’s fans. The proximity to motorsport is also reflected in various sponsorships and partnerships. TAG Heuer is currently the official timekeeper of Formula 1, Formula E, and the Indy 500 and sponsors the Red Bull Racing Team and the Porsche Formula E Team.

Throughout its history, TAG Heuer has distinguished itself as an innovator in the industry – a legacy this watch manufacturer from La Chaux-de-Fonds, Switzerland, continues to uphold today. For example, TAG Heuer’s engineers regularly use materials from the motorsport and aerospace industries. Furthermore, they were the first luxury watchmaker who dared to enter the smartwatch market with their Connected series.

Prices at a Glance: TAG Heuer Watches

Model, reference numberPrice (approx.)Price development *
Monaco Calibre 02, CBL2111.FC645311,250.89 NZD+2%
Carrera Chronograph, CBS2210.FC653410,010.62 NZD+/- 0%
Autavia Calibre 02, CBE2110.BA06878,001.19 NZD-7%
Aquaracer Professional 300, WAY201A.BA09273,388.15 NZD-17%
Connected E4, SBR8A10.BT62592,849.74 NZD-17%
Formula 1, WAZ1110.FT80232,067.12 NZD-6%
*Annual average

What do TAG Heuer watches cost?

The most affordable path to a TAG Heuer watch is to purchase a used model with a quartz movement. Here you will find watches such as the TAG Heuer S/EL Ref. CG1110-0 for around 936.45 NZD. The Aquaracer diving watch ref. WAY201A.BA0927 with a mechanical movement is priced around 3,388.15 NZD.

Plan to spend about 5,178.37 NZD on a three-hand version of the Autavia, such as the ref. WBE5116.EB0173. If you’re looking at an Autavia chronograph with the Heuer Calibre 02, the price climbs to around 8,001.19 NZD. The reference CBS2210.FC6534 offers a modern interpretation of the legendary Carrera chronograph. You can buy this watch in mint condition for approx. 10,010.62 NZD.

If you’re interested in a TAG Heuer Monaco, the ref. CBL2111.FC6453 with a blue dial demands an investment of around 11,250.89 NZD on Chrono24 in mint condition.

The timepieces in the Connected collection are the brand’s digital offerings. For a model like the reference SAR8A80.FT6045, expect prices to start at around 1,569.09 NZD.

TAG Heuer as an Investment

In recent years, TAG Heuer watches have proven to be relatively stable in value. According to the Chrono24 ChronoPulse market index, the brand’s timepieces have increased in value by an average of some 12.5% across five years. This puts the manufacturer well ahead of competitors such as Breitling, which only recorded an increase in value of 4.4% over the same period. However, TAG Heuer cannot hold a candle to top dogs such as Omega (+22.8%) or Rolex (+27.3%) in terms of price performance.

Heuer Carrera: Legendary Since 1963

The Carrera collection has been among TAG Heuer’s most famous and successful collections since its debut in 1963. Over the decades, the Carrera has grown into a comprehensive collection of both vintage-inspired timepieces and watches with modern designs, including several options with a tachymeter bezel. TAG Heuer offers various chronograph editions, automatic three-hand watches with a date display, and models with skeletonized dials. Since 2010, many of the calibers have come from the company’s own manufacture and in some cases are equipped with a tourbillon.

TAG Heuer Carrera Chronograph

The TAG Heuer Carrera at a Glance

  • Legendary racing chronograph
  • Also available as a three-hand watch
  • Sizes: 39 to 45 mm
  • Material: stainless steel, gold, titanium, or aluminum
  • In-house movements
  • Price range (approx.): 1,500 to 45,000 USD

The TAG Heuer Monaco: A Square-Shaped Icon

The TAG Heuer Monaco is a true design classic. The watch has featured a characteristic square case since its premiere in 1969. Traditionalists prefer models with a blue dial and white and red color accents. The winding crown sits on the left side of the case, while the pushers are located on the right.

If you prefer a more modern look, the collection offers a range of alternatives. These include skeletonized watches like the Monaco Skeleton and high-tech variants such as the Monaco Split Second Chronograph or the Monaco V4.

Those who prefer simple watches can opt for versions with three hands. Although these variants are no longer part of the current TAG Heuer range, you will find a large number of them with different dials on Chrono24.

TAG Heuer Monaco Calibre 11

The TAG Heuer Monaco at a Glance

  • Square case
  • Available as a three-hand watch or chronograph
  • In-house movement or automatic caliber on ETA/Sellita base
  • Many special editions available
  • Price range (approx.): 2,000 to 50,000 USD

Aquaracer – At Home Under Water

TAG Heuer Aquaracer Automatic

The Aquaracer is the diving watch in the TAG Heuer range. The collection is divided into the Professional 200, Professional 300, and Professional 1000 Superdiver lines. The number in the model name indicates the respective water resistance of the watches.

The majority of the collection is dominated by three-hand watches. However, you can also opt for versions with a second time zone or chronograph function. Depending on the collection and model, the watches are powered by a quartz or automatic caliber. Some variants also have a solar module. Another special feature of the series is that TAG Heuer offers the watches in sizes for both men and women.

The TAG Heuer Aquaracer at a Glance

  • Professional diving watch
  • Water-resistant to 200 m (20 bar), 300 m (30 bar), or 1,000 m (100 bar), depending on the model
  • Available in versions for men and women
  • Price range (approx.): 1,100 to 17,000 USD

TAG Heuer Connected: A Luxury Smartwatch

The TAG Heuer Connected was the first smartwatch from a Swiss luxury watch manufacturer. Its design resembles that of the Carrera, and its different virtual dials – known as “watch faces” – take their cues from various historical models. The Connected is equipped with Android Wear as the operating system and works seamlessly with Android and iOS smartphones. You can also install thousands of apps.

Thanks to its titanium case, the Connected is pleasantly light despite its size of 41 or 45 mm. Band options include leather, titanium, rubber, or ceramic.

The TAG Heuer Connected at a Glance

  • First real luxury smartwatch
  • Available in 41 or 45 mm diameter
  • Operating system: Android Wear
  • Various apps and watch faces available
  • Lightweight titanium case
  • Price range (approx.): 1,000 to 4,000 USD

TAG Heuer Formula 1 – Entry-Level Watch for Motorsport Fans

The Formula 1 was the first collection to be offered under the TAG Heuer brand name following the takeover of Heuer by the Techniques d’Avant Garde group. The watch alludes to the company’s long association with Formula 1, with TAG Heuer once again becoming the official timekeeper in 2025.

The range extends from colorful three-hand watches with solar movements to sporty, modern chronographs with automatic calibers. Thanks to sizes between 38 and 44 mm, the watches in the Formula 1 range can be worn by both men and women.

The Tag Heuer Formula 1 at a Glance

  • Entry-level model with motorsport charm
  • Three-hand watches and chronographs
  • Automatic, quartz, and solar calibers
  • Watches in a variety of sizes
  • Price range: 700 to 7,500 USD

New TAG Heuer Releases From Watches and Wonders 2025

TAG Heuer presented several new products at Watches and Wonders in spring 2025. Among other novelties, the manufacturer presented a limited Formula 1 edition of the Monaco Split Seconds Chronograph in white ceramic. The Formula 1 collection has also been expanded to include a series of watches with a solar caliber and Polylight case. The watches in the Carrera collection have also been given a facelift and are now even easier to read.

Other Well-Known TAG Heuer Watches

The TAG Heuer portfolio also includes several other interesting collections. One of these is the Autavia. This model combines the legibility of a pilot’s watch with the functionality of a racing chronograph.

The TAG Heuer Link collection is also very popular. It consists of sporty and elegant timepieces and offers a wide range of watches from simple three-hand watches to chronographs. Typical of the range are the satin-finished stainless steel bracelets with double S-shaped links, which give these watches a distinctive look.

TAG Heuer Autavia

Buy TAG Heuer Watches Safely on Chrono24

Chrono24 is a global marketplace for luxury watches offering over 15,000 TAG Heuer models, many with a Certified Seal confirming authenticity by experienced watchmakers. Buying is safe and easy thanks to our escrow service, promise of authenticity, and insured international shipping. If you’re not pleased with your purchase, the quality and security team is on hand to provide support.

FAQs

Is TAG Heuer good quality?

TAG Heuer watches are generally known for their high quality. In terms of workmanship and reliability, the brand’s timepieces are easily on par with significantly more expensive competitors.

What is the best TAG Heuer for beginners?

TAG Heuer’s entry-level watches include the Formula 1 and the Link. In both collections, you will find simple three-hand watches as well as chronographs in different colors and designs.

Which TAG Heuer models are worth collecting?

Vintage chronographs from the Carrera, Monaco, and Autavia series are particularly popular with collectors. However, limited special editions of current models are also in demand among collectors.