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Panerai watches combine Italian design with Swiss watchmaking art. The timepieces' distinctive look is famous worldwide. Models with a tourbillon and minute repeater are the highlights of these haute horlogerie watches. More

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Panerai Luminor Marina Automatic
Panerai Luminor Marina Automatic
NZ$ 5,173
Seller
Jewelwatch Ltd
NZ
Panerai Special Editions+BTC+
Panerai Special Editions+BTC+
NZ$ 18,285
Seller
A.C.Watches
6
DE
Panerai PAM 528 Lo Scienziato - Luminor 1950 Tourbillon GMT...
Panerai PAM 528 Lo Scienziato - Luminor 1950 Tourbillon GMT...
NZ$ 185,385
Seller
BuyGoodWatches
US
Panerai Radiomir 1940 3 Days Blue Sunburst 47mm Limited Ed [NEW]
TOP
Panerai Radiomir 1940 3 Days Blue Sunburst 47mm Limited Ed [NEW]
NZ$ 18,049
Seller
moibotime.com
 
HK
Panerai PAM00561  Luminor Base 8 Days Acciaio  White Dial
TOP
Panerai PAM00561 Luminor Base 8 Days Acciaio White Dial
NZ$ 5,700
Seller
K&S Watch & Jewellery
14
HK
Panerai Radiomir Stainless Steel Black Manual Wind PAM00424
TOP
Panerai Radiomir Stainless Steel Black Manual Wind PAM00424
NZ$ 6,935
Seller
VIP WATCH & JEWELLERY
21
HK
Panerai PAM00346
TOP
Panerai PAM00346
NZ$ 11,019
Free shipping
Seller
Deluxe ( Asia ) Ltd
16
HK
Panerai Luminor Marina op6560
Panerai Luminor Marina op6560
NZ$ 6,269
Seller
Flale' Gioielli S.R.L.
 
IT
Panerai Luminor Marina Automatic 44 PAM164 Ref. PAM00164
Panerai Luminor Marina Automatic 44 PAM164 Ref. PAM00164
NZ$ 6,182
Seller
Uhren2000 GmbH
226
DE
Panerai Luminor Marina Automatic - PAM 00104
Panerai Luminor Marina Automatic - PAM 00104
NZ$ 6,095
Free shipping
Seller
LAURENTI
16
IT
Panerai Luminor Gmt 44 Mm
Panerai Luminor Gmt 44 Mm
NZ$ 6,395
Seller
Orologeria Bodoni srl
IT
Panerai PAM 609 Radiomir Black Seal 8 Days Acciaio
Panerai PAM 609 Radiomir Black Seal 8 Days Acciaio
NZ$ 7,712
Seller
BuyGoodWatches
US
Panerai Luminor 1950 44 Mm  - Pam01351
Panerai Luminor 1950 44 Mm - Pam01351
NZ$ 10,205
Seller
CONCEPT LUXURY
75
IT
Panerai PAM00346   Radiomir 8 Days Brown Dial (Titanium)
TOP
Panerai PAM00346 Radiomir 8 Days Brown Dial (Titanium)
NZ$ 9,499
Seller
K&S Watch & Jewellery
14
HK
Panerai Radiomir Stainless Steel Black Manual Wind PAM00425
TOP
Panerai Radiomir Stainless Steel Black Manual Wind PAM00425
NZ$ 6,935
Seller
VIP WATCH & JEWELLERY
21
HK
Panerai Luminor Marina Automatic Gent's Stainless Steel 44mm
Panerai Luminor Marina Automatic Gent's Stainless Steel 44mm
NZ$ 7,341
Seller
Diamond Box, Inc. DBA Solitaire Bridal & Estate Jewellers
 
US
Panerai PAM111
TOP
Panerai PAM111
NZ$ 6,356
Seller
Private Seller
 
FR
Panerai Luminor Base PAM 112
Panerai Luminor Base PAM 112
NZ$ 6,600
Free shipping
Seller
Govberg Jewelers
176
US
Panerai Luminor Marina 40MM Automatic
Panerai Luminor Marina 40MM Automatic
NZ$ 6,443
Seller
GB Orologi
21
IT
Panerai Luminor Submersible PRICE NETTO FOR EXPORT
Panerai Luminor Submersible PRICE NETTO FOR EXPORT
NZ$ 31,346
Seller
FIRST ONE SRLS
12
IT
Panerai PAM 371 Luminor Submersible 1950 Regatta 3 Days GMT...
Panerai PAM 371 Luminor Submersible 1950 Regatta 3 Days GMT...
NZ$ 17,649
Seller
BuyGoodWatches
US
Panerai - Luminor Marina Date - Limited Edition - OP 6763
Auction
Panerai - Luminor Marina Date - Limited Edition - OP 6763
NZ$ 7,314
Estimated price
Seller
Catawiki BV
 
Panerai PAM00619 1940 Radiomir Automatic Titanium
TOP
Panerai PAM00619 1940 Radiomir Automatic Titanium
NZ$ 9,499
Seller
K&S Watch & Jewellery
14
HK
Panerai Stainless Steel Black Manual Wind PAM00641
TOP
Panerai Stainless Steel Black Manual Wind PAM00641
NZ$ 4,693
Seller
VIP WATCH & JEWELLERY
21
HK
Panerai LO SCIENZIATO - LUMINOR 1950 TOURBILLON GMT TITANIC...
Panerai LO SCIENZIATO - LUMINOR 1950 TOURBILLON GMT TITANIC...
NZ$ 197,827
Seller
WINGOO WATCHES
286
IT
Panerai Radiomir
TOP
Panerai Radiomir
NZ$ 7,819
Seller
Private Seller
 
AT
Panerai Luminor Marina
Panerai Luminor Marina
NZ$ 5,932
Seller
Watch My Diamonds
58
US
Panerai Luminor Submersible 1950 "Bronzo" Limited...
Panerai Luminor Submersible 1950 "Bronzo" Limited...
NZ$ 44,418
Seller
WatchBox
55
US
Panerai PAM00210 Radiomir Base SS Black Dial 45MM (27139)
Panerai PAM00210 Radiomir Base SS Black Dial 45MM (27139)
NZ$ 7,045
Seller
European Watch Company
74
US
Panerai PAM 425 Radiomir S.L.C. 3 Days
Panerai PAM 425 Radiomir S.L.C. 3 Days
NZ$ 10,011
Free shipping
Seller
BuyGoodWatches
US
Panerai Luminor Marina Automatic Pam104 / 44mm
Panerai Luminor Marina Automatic Pam104 / 44mm
NZ$ 6,529
Free shipping
Seller
exclusive-chrono.com
118
NL
Panerai PAM00676   LUMINOR DUE 3 DAYS ACCIAIO
Panerai PAM00676 LUMINOR DUE 3 DAYS ACCIAIO
NZ$ 8,321
Seller
K&S Watch & Jewellery
14
HK
Panerai Stainless Steel Black Manual Wind PAM00651
TOP
Panerai Stainless Steel Black Manual Wind PAM00651
NZ$ 4,693
Seller
VIP WATCH & JEWELLERY
21
HK
Panerai Luminor Marina Logo Acciaio - 44mm - Pam00631
Panerai Luminor Marina Logo Acciaio - 44mm - Pam00631
NZ$ 6,844
Seller
CONCEPT LUXURY
75
IT
Panerai Luminor Marina Automatic
TOP
Panerai Luminor Marina Automatic
NZ$ 5,059
Seller
Private Seller
 
CH
Panerai ,LUMINOR 1950 LEFT-HANDED 3 DAYS ACCIAIO, REF. PAM00557
Auction
Panerai ,LUMINOR 1950 LEFT-HANDED 3 DAYS ACCIAIO, REF. PAM00557
NZ$ 5,932
Estimated price
Seller
Christie's
 
Panerai Luminor Marina Firenze Boutique PAM0001 unworn
Panerai Luminor Marina Firenze Boutique PAM0001 unworn
NZ$ 14,436
Seller
Chrono World
 
DE
Panerai Luminor Marina - Pam 177 - Titanio -  Full Set
Panerai Luminor Marina - Pam 177 - Titanio - Full Set
NZ$ 11,145
Seller
PASSIONE VINTAGE
70
IT
Panerai PAM 90 Power Reserve Automatic Acciaio
Panerai PAM 90 Power Reserve Automatic Acciaio
NZ$ 8,157
Seller
BuyGoodWatches
US
Panerai Luminor Marina Steel, Rubber Strap MINT Condition
Panerai Luminor Marina Steel, Rubber Strap MINT Condition
NZ$ 7,140
Free shipping
Seller
M.J.WATCHES
51
BE
Panerai PAM00535    Luminor 1950 3 Days Automatic GMT
Panerai PAM00535 Luminor 1950 3 Days Automatic GMT
NZ$ 8,701
Seller
K&S Watch & Jewellery
14
HK
Panerai Stainless Steel Black Manual Wind PAM00581
TOP
Panerai Stainless Steel Black Manual Wind PAM00581
NZ$ 4,978
Seller
VIP WATCH & JEWELLERY
21
HK
Panerai Luminor Chrono
Panerai Luminor Chrono
NZ$ 9,055
Seller
Time Aspect
 
DE
Panerai Luminor Marina Automatic
TOP
Panerai Luminor Marina Automatic
NZ$ 7,341
Seller
Private Seller
 
US
Panerai PAM00441 Luminor 1950 Automatic Ceramic Men's Watch
Panerai PAM00441 Luminor 1950 Automatic Ceramic Men's Watch
NZ$ 15,238
Seller
Helvetic Time AG - HarveyStore.com
649
CH
Panerai Luminor 1950 3 Days Automatic 44mm PAM1312 [NEW]
Panerai Luminor 1950 3 Days Automatic 44mm PAM1312 [NEW]
NZ$ 9,214
Seller
moibotime.com
 
HK
Panerai : Luminor 1950  3 Days :  PAM 351 :  Titanium automati...
Panerai : Luminor 1950 3 Days : PAM 351 : Titanium automati...
NZ$ 8,550
Seller
BernardWatch.com
145
US
Panerai PAM 663 Luminor 1950 3 Days Acciaio
Panerai PAM 663 Luminor 1950 3 Days Acciaio
NZ$ 12,161
Free shipping
Seller
BuyGoodWatches
US
Panerai 1950 Luminor Regatta Rattrapante Limited Edition PAM 332
Panerai 1950 Luminor Regatta Rattrapante Limited Edition PAM 332
NZ$ 20,689
Free shipping
Seller
Govberg Jewelers
176
US
Panerai PAM00372  Luminor Marina 1950 3 Days Black Dial
Panerai PAM00372 Luminor Marina 1950 3 Days Black Dial
NZ$ 9,081
Seller
K&S Watch & Jewellery
14
HK
Panerai Radiomir Ceramics Black Manual Wind PAM00577
TOP
Panerai Radiomir Ceramics Black Manual Wind PAM00577
NZ$ 10,069
Seller
VIP WATCH & JEWELLERY
21
HK
Panerai PAM0578  Lo Scienziato NEW
Panerai PAM0578 Lo Scienziato NEW
NZ$ 152,758
Seller
Raffi Boyadjian Watches Inc.
8
US
Panerai Luminor Marina Left Handed
Panerai Luminor Marina Left Handed
NZ$ 21,768
Seller
Bonanno Gioielleria
69
IT
Panerai Luminor GMT Automatic
Panerai Luminor GMT Automatic
NZ$ 8,620
Seller
Time Aspect
 
DE
Panerai Luminor 1950 3 Days GMT Automatic
TOP
Panerai Luminor 1950 3 Days GMT Automatic
NZ$ 13,340
Seller
Private Seller
 
US
Panerai Luminor Sealand Purdey PAM 845
Panerai Luminor Sealand Purdey PAM 845
NZ$ 22,246
Seller
Kronopassion
9
US
Panerai PAM 368 Luminor 1950 Left-handed 8 Days Titanio 47mm
Panerai PAM 368 Luminor 1950 Left-handed 8 Days Titanio 47mm
NZ$ 25,954
Free shipping
Seller
BuyGoodWatches
US
Panerai Luminor Marina PAM00177 Titan 2007 Handaufzug PAM 177
Panerai Luminor Marina PAM00177 Titan 2007 Handaufzug PAM 177
NZ$ 7,645
Seller
Juwelier Rieger
128
DE
Panerai PAM00723 Luminor 1950 3 Days Automatic (Steel Bracelet)
Panerai PAM00723 Luminor 1950 3 Days Automatic (Steel Bracelet)
Price on request
Seller
K&S Watch & Jewellery
14
HK
Panerai PAM 00233  Luminor 1950 8 days Gmt full service 2016
Panerai PAM 00233 Luminor 1950 8 days Gmt full service 2016
NZ$ 14,367
Seller
RIVIERAWATCH
56
FR

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Panerai: The Cult Brand from Italy

Highlights

  • Most popular luxury watches: Panerai Luminor and Radiomir
  • Originally developed for elite Italian combat divers
  • Distinctive cushion-shaped cases
  • Distinctive crown-protecting bridge on the Luminor
  • Innovative technology and the finest in-house calibers
  • Power reserve lasting up to 10 days (240 hours)

Panerai: A Harmonious Combination of Haute Horlogerie and Design

Those who wear a Panerai on their wrist, calls attention to themselves with the watch's unique design. These impressive, large watches are descendants of models from the 1930s and 1950s. During this time, Panerai supplied the Italian Marines with their diving instruments. The crown protection on Luminor models is particularly striking. When closed, the frame around the crown presses down against it, securing it against the case and making it water resistant.
Actor Sylvester Stallone purchased a Slytech, a special Luminor series, for shooting the film Daylight. Arnold Schwarzenegger, action hero and the Terminator, is also a fan of this Italian brand. He wore a Luminor Marina in the film Eraser.
The Radiomir comes without any crown protection. The watch was Panerai's first and it has been part of their product palette since 1936. Officine Panerai – the company's full name – originally developed the watch for the Italian military. The 47-mm case brings the Rolex Oyster to mind, as the Panerai was based on this watch.

Today, Panerai divides their watches into five collections:

The 1940 and 1950 series pay homage to each respective decade and consist of retro watches with specific design characteristics. Panerai also offers chronographs, GMT watches, manual watches, and automatic watches, as well as complicated models with a tourbillon. One watchmaking highlight is the Radiomir 1940 Minute Repeater Carillon Tourbillon GMT Oro Rosso with a GMT function, tourbillon, and minute repeater.

Which movements does Panerai use?

Since 2005, Panerai has belonged to a select group of Swiss watch manufacturers that produce their own calibers. They had previously used calibers from other companies for their watches. Most were from the manufacturer ETA, part of the Swatch Group. The caliber Valjoux 7750 (without a chronograph function) and the manual caliber Unitas 6497 were frequently used. Today, Panerai produces a multitude of their own movements. Their repertoire includes simple manual calibers, chronograph calibers, and complicated movements with tourbillons and minute repeaters. Panerai's specialties are movements with long-lasting power reserves ; some lasting up to 10 days. Their first in-house caliber was the P.2002, which they presented in 2005. Their production facility has been located in the Swiss town of Neuchâtel since 2002.

How much do Panerai watches cost?

Prices for Panerai watches range from a few thousand to hundreds of thousands of euros. One of the most expensive models is the 18-karat red gold Panerai Radiomir 1940 Minute Repeater Carillon Tourbillon GMT. Thanks to its skeletonized in-house caliber P.2005/MR, you can view the tourbillon from both the front and back sides. The highlight of this model is its minute repeater, which you start with a push-piece at 8 o'clock. Three tiny hammers chime the hours, 10-minute intervals, and the individual minutes. If you want to enjoy this melodious watch, be prepared to spend over 300,000 euros.
You can purchase the Lo Scienziato - Luminor 1950 Tourbillon GMT for around 115,000 euros. This skeletonized watch is available in titanium or ceramic (without a minute repeater). If you're looking for an affordable entry into the world of Panerai watches, then the Luminor Base Logo Acciaio or the Radiomir Black Seal Logo Acciaio are good choices. Both cost around 3,500 euros new.

Panerai Watches Price Overview

Model Features Price (approx.)
Radiomir 1940 Minute Repeater Carillon Tourbillon GMT, Ref. PAM00600 Minute repeater, tourbillon, GMT, 4-day power reserve 300,000 euros
Lo Scienziato - Luminor 1950 Tourbillon GMT, Ref. PAM00578 Tourbillon, GMT, power reserve display, 6-day power reserve 115,000 euros
Luminor Submersible 1950 3 Days Automatic Bronzo, Ref. PAM00382 Bronze case, rotatable bezel, small seconds, date, 3-day power reserve 30,000 euros
Luminor Marina 8 Days Oro Rosso, Ref. PAM00511 Red gold case, small seconds, 8-day power reserve 15,000 euros
Radiomir 3 Days Automatic Oro Rosso, Ref. PAM00573 Red gold case, small seconds, 3-day power reserve 16,000 euros
Luminor Submersible 1950 Carbotech 3 Days Automatic, Ref. PAM00616 Carbon case, small seconds, rotatable bezel, date, 3-day power reserve 15,000 euros
Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio, Ref. PAM00526 Flyback chronograph, regatta countdown, 3-day power reserve 12,000 euros
Radiomir 10 Days GMT Automatic Acciaio, Ref. PAM00323 GMT, date, small seconds, power reserve display, 10-day power reserve 8,500 euros
Luminor 1950 3 Days Acciaio, Ref. PAM00372 Hours, minutes, 3-day power reserve 6,300 euros
Luminor Submersible Automatic, Ref. PAM00024 Automatic, small seconds, date, rotatable bezel 5,500 euros
Luminor Marina 8 Days Acciaio, Ref. PAM00510 Small seconds, 8-day power reserve 4,700 euros
Luminor Marina Logo Acciaio, Ref. PAM01005 Small seconds, 56-hour power reserve 3,800 euros
Radiomir Black Seal Logo Acciaio, Ref. PAM00380 Small seconds, 56-hour power reserve 3,500 euros
Luminor Base Logo Acciaio, Ref. PAM00630 Hours, minutes, 56-hour power reserve 3,500 euros

Panerai Luminor and Its Iconic Crown-Protecting Bridge

The Luminor is, without a doubt, one of the most famous watches in the world. Its distinctive crown-protecting bridge is its main, distinctive feature. Most versions have a case diameter of 44 mm, making these diving watches the perfect fit for a larger wrist.
Standard versions are known as the Luminor Base Logo Acciaio and have only two hands to display the hour and minutes. New, they cost around 3,500 euros. Top Luminor Marina models made of 18-karat red gold with an 8-day power reserve (192 hours) cost around 15,000 euros new. You can purchase a new stainless steel Luminor Marina for much less, around 3,800 euros. If you want a model that runs for longer than a week before needing to be wound again, you should be prepared to spend around 4,700 euros for the 8-day version. The diving watch version is available new for around 5,500 euros.
You can purchase a pre-owned Luminor, such as a Base or Marina, for around 3,200 euros. Gold variants cost around 13,000 euros, while limited editions can cost over 20,000 euros. Panerai Luminors have the advantage that they maintain their value over the years.

Panerai Luminor 1950: Retro Design

Watches from the Panerai Luminor 1950 collection were inspired by vintage watches that Panerai made for the combat divers of the Italian Marines in the mid-20th century. The watch that most closely resembles the original version is reference number PAM00372. It features a 47-mm stainless steel case, crown-protecting bridge, and a so-called sandwich dial. A sandwich dial is made up of two discs set on top of each other. The bottom disc contains luminous material while the upper disc has corresponding cutouts for the numerals and indices. This large timepiece is most suitable for bigger wrists, and its aged, dark brown calf leather strap emphasizes its retro design.
You can purchase new models with reference number PAM00372 for around 6,300 euros, while the prices for pre-owned models start at around 5,300 euros. One of the introductory models in this collection is the 44-mm Luminor Marina 1950 3 Days Automatic Acciaio (PAM00351). You can buy pre-owned models for less than 5,000 euros, while new versions cost about 5,700 euros.
Highlights of this series are intricate flyback or double chronographs. Regatta chronographs, which have a countdown function, are also available. The Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio (PAM00526) was made for yachtsmen and costs around 12,000 euros new. Pre-owned models are rare, seeing as the watch is still a relatively new model.
The Luminor Submersible 1950 3 Days Automatic Bronzo (PAM00382) is especially treasured by collectors. The bronze watch was introduced in 2011 as a limited edition with a run of 1,000 pieces. Within a very short time, the value of the watch had significantly increased. You should be prepared to spend around 30,000 euros on a pre-owned watch in good condition. This also applies to the watch's successor (PAM00507), which was introduced two years later. Panerai released the third version of this bronze watch in 2017, again limiting it to 1,000 pieces. Thus, it's quite likely that the value of this diving watch will increase quickly over the next few months.

The Radiomir: Panerai's First Wristwatch

Panerai introduced the first Radiomir watches to the market in 1936. The timepieces were originally meant for the Marines. The design of current models is heavily reminiscent of the originals; they both have large cases ranging between 45 and 47 mm.
Above all, the Radiomir California 3 Days Acciaio (PAM00424) is a homage to the 1930s timepieces. The "California" in its name refers to its so-called California dial, which uses Roman numerals as hour markers on the top half and Arabic numerals on the bottom half. It also features a cushion-shaped case, an unprotected cone-shaped crown, and thin wire loop strap attachments. The Radiomir California is available for 4,800 euros pre-owned in very good condition; new, this retro watch costs around 5,400 euros. The 45-mm Radiomir Black Seal is a bit more affordable, costing only 3,500 euros pre-owned and 4,000 euros new.
 
  • Flyback and double chronographs
  • Models with ceramic or carbotech cases
  • Regatta chronographs with countdown functions
  • Power reserves lasting up to 10 days

1940s Style Radiomir 1940

Panerai revised the Radiomir's case in the 1940s. Its predecessor's cushion-shaped case, as well as the thin wire loop strap attachments, were old news. The new version was 47 mm in diameter and had horn-shaped lugs for improved stability. The sandwich dial featured four Arabic numerals at 12, three, six, and nine o'clock. Panerai used stick indices for the remainder of the hour markers.
The current models in the Radiomir 1940 collection are reminiscent of diving watches from the 1940s. The case diameter ranges from 42 to 47 mm. The smallest versions are suitable as women's watches, especially those made of 18-karat red gold. One such model is the Radiomir 1940 Oro Rosso (PAM00513), which costs about 12,000 euros new. The 45-mm gold version (PAM00573), as well as the 47-mm gold version (PAM00515), are more suitable for men. Both cost around 16,000 euros.
One highlight of this collection is the Radiomir 1940 10 Days GMT Automatic Oro Rosso, which features a GMT function, automatic movement, power reserve, date display, and 24-hour display. Like its name suggests, the watch has enough energy to last 10 days after it's fully wound. You can purchase this timepiece for around 32,000 euros on Chrono24.

Tradition Since 1860

The history of Panerai began in 1860, when Giovanni Panerai opened a small watchmaking workshop and school in Florence, Italy. However, because all original documents from this time were destroyed in a flood in 1966, it's difficult to reconstruct the company's exact history. What is known for sure, however, is that the company's sign bore the words Orologeria Svizzera (Swiss watchmaking) at the beginning of the 20th century.
Initially, the company focused on importing and selling Swiss watches from companies such as Jaeger-LeCoultre, Ulysse Nardin, Vacheron Constantin, and Rolex. In order to keep import taxes as low as possible, the watches were delivered as individual pieces. Once the components reached the workshop, they were reassembled and adjusted by professionals who had trained at Panerai's watchmaking school. The brand's customers included prominent, rich Florentines as well as the Italian royal family.

Working Together with the Italian Marines

The Italian military has belonged to Panerai's clientele since 1910, and initially, they delivered pocket chronographs. Between 1910 and 1914, Panerai worked on developing fluorescent devices together with Lieutenant Carlo Ronconi. Since the new luminous material was radium-based, it also glowed in the dark. The term Radiomir first appeared in 1916 on a French registered patent. The word is a combination of the Italian words radio (radium) and mira (sight). In the years following, Panerai delivered compasses, barometers, bathometers, underwater lamps, and other instruments to the Italian military.
Over the course of the 1940s, Panerai developed an unmistakable mark of their brand that remains iconic today: the half-moon crown-protecting bridge. This distinctive type of crown protection is still featured on today's Luminor models. The luminous material Luminor, made from tritium, was brand new at the end of the 1940s and replaced the radioactive material Radiomir.

Panerai's Success

Large and distinctive timepieces define the luxury watch manufacturer Panerai. Consistent designs and their crown-protecting bridge create a steadfast image that every watch enthusiast recognizes at first glance. The watches impress with their functionality and easy-to-read dials. They were inspired by the demands of the military and more recently, action stars such as Sylvester Stallone and Arnold Schwarzenegger have helped the watches achieve cult status. The company received new financial resources after joining the Richemont Group in 1997. Thanks to these funds, doors were opened to new marketing and technological development possibilities that led to Panerai's first in-house calibers. Today, the Radiomir and Luminor models are no longer pure military watches: They're beloved by city dwellers, creative minds, star cooks, and managers of all kinds.
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