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Patek Philippe Calatrava
Patek Philippe Calatrava
NZ$ 18,284
Seller
上海天仪轩钟表有限公司
CN
Jaeger-LeCoultre Master Compressor Diving Automatic Navy SEALs
Jaeger-LeCoultre Master Compressor Diving Automatic Navy SEALs
NZ$ 6,238
Seller
Lombard Perspectiva
RU
Patek Philippe 1960s PATEK PHILIPPE 18KT YG REF 3425 CALATRAVA...
Patek Philippe 1960s PATEK PHILIPPE 18KT YG REF 3425 CALATRAVA...
NZ$ 12,338
Free shipping
Seller
Watch Hunter
 
US
Audemars Piguet Concept CW1
Audemars Piguet Concept CW1
NZ$ 256,471
Seller
Raffi Boyadjian Watches Inc.
6
US
Vacheron Constantin Malte Régulateur Dual Time
Vacheron Constantin Malte Régulateur Dual Time
NZ$ 27,686
Seller
Rent a Box Schmuck und Uhren AG
 
CH
Patek Philippe Annual Calendar Chronograph - 5960R-001
Patek Philippe Annual Calendar Chronograph - 5960R-001
NZ$ 78,123
Free shipping
Seller
Watches.de - Mercurius Trading Ltd.
63
CH
Breguet Classique 18 K Yellow Gold
Breguet Classique 18 K Yellow Gold
NZ$ 8,056
Seller
Juwelier Pieter Jacobs
101
NL
Jaeger-LeCoultre Master Compressor Chronograph - Stainless Steel
Jaeger-LeCoultre Master Compressor Chronograph - Stainless Steel
NZ$ 11,865
Free shipping
Seller
WatchesofMayfair.com
170
UK
Omega Vintage Speedmaster Ed White / Cal.321 / Steel / Ca.1965
Omega Vintage Speedmaster Ed White / Cal.321 / Steel / Ca.1965
NZ$ 13,834
Free shipping
Seller
VintageCaliber GmbH
30
DE
Tudor Heritage Black Bay 41 Ref. 79540
Tudor Heritage Black Bay 41 Ref. 79540
NZ$ 3,239
Seller
WINGOO WATCHES
160
IT
Tudor Monte Carlo 7149/0 by "Sultanate of Oman" Full...
Tudor Monte Carlo 7149/0 by "Sultanate of Oman" Full...
NZ$ 48,013
Seller
Watches Management
 
IT
Patek Philippe Gay Freres 1941 Massive Herringbone concealed
Patek Philippe Gay Freres 1941 Massive Herringbone concealed
NZ$ 15,943
Free shipping
Seller
Watch Hunter
 
US
Breguet Classic 18kWG Diamonds 72% off
Breguet Classic 18kWG Diamonds 72% off
NZ$ 8,179
Seller
Raffi Boyadjian Watches Inc.
6
US
Jaeger-LeCoultre Master Compressor Chrono 146.2.25 Red Gold, 41mm
Jaeger-LeCoultre Master Compressor Chrono 146.2.25 Red Gold, 41mm
NZ$ 18,025
Seller
Taleda
212
CH
Audemars Piguet Royal Oak Offshore Rose Gold Arnold Schwarzene...
Audemars Piguet Royal Oak Offshore Rose Gold Arnold Schwarzene...
NZ$ 45,978
Seller
KROMINI GOLD IMPEX S.R.L
 
RO
Blancpain Villeret Perpetual Calendar Moon + Blancpain-Service...
Blancpain Villeret Perpetual Calendar Moon + Blancpain-Service...
NZ$ 8,626
Seller
Dreamwatch - fine used watches
104
DE
Rolex Lady-Datejust Pearlmaster
Rolex Lady-Datejust Pearlmaster
NZ$ 23,925
Seller
OROeORA PRINTEZIS
42
GR
Hublot Big Bang Ferrari  Unico All Black Limited Edition , NEW...
Hublot Big Bang Ferrari Unico All Black Limited Edition , NEW...
NZ$ 26,855
Free shipping
Seller
WatchesNorte
15
ES
Patek Philippe Nautilus 5712G-001
Patek Philippe Nautilus 5712G-001
NZ$ 56,639
Seller
Artex AG
 
CH
Rolex GMT Master 1675 for Sultanate of Oman Full Set 1977’s
Rolex GMT Master 1675 for Sultanate of Oman Full Set 1977’s
price on request
Seller
Watches Management
 
IT
Jaeger-LeCoultre Jaeger Lecoultre 4.5carat 18kt WG 1960s...
Jaeger-LeCoultre Jaeger Lecoultre 4.5carat 18kt WG 1960s...
NZ$ 5,823
Free shipping
Seller
Watch Hunter
 
US
Baume & Mercier Riviera Gold/Stahl Calendar Moonphase...
Baume & Mercier Riviera Gold/Stahl Calendar Moonphase...
NZ$ 3,253
Seller
Uhrenkapital
160
DE
Tudor Rotor Prince Date 79430p Steel, 39mm
Tudor Rotor Prince Date 79430p Steel, 39mm
NZ$ 3,893
Seller
Taleda
212
CH
Hublot Classic Fusion 45mm Automatic 18K Rose Gold 521.OX.2611.OX
Hublot Classic Fusion 45mm Automatic 18K Rose Gold 521.OX.2611.OX
NZ$ 38,247
Seller
KROMINI GOLD IMPEX S.R.L
 
RO
Jaeger-LeCoultre Reverso Squadra Lady Duetto JLQ 7052421
Jaeger-LeCoultre Reverso Squadra Lady Duetto JLQ 7052421
NZ$ 17,159
Seller
TimeWorld
17
CH
Audemars Piguet Offshore Limited  Tantale  Asia  "Orchard...
Audemars Piguet Offshore Limited Tantale Asia "Orchard...
NZ$ 53,701
Seller
10PAST10.COM
85
NL
Omega De Ville 14k gold caliber 565
Omega De Ville 14k gold caliber 565
NZ$ 6,274
Seller
Vintage Watch Services
72
NL
Omega Speedmaster Moonwatch 105.003 Ed-White-Modell  Cal.321
Omega Speedmaster Moonwatch 105.003 Ed-White-Modell Cal.321
price on request
Free shipping
Seller
Gute Zeiten Leer
25
DE
IWC Portoghese IW371430 chronograph Boris Becker Edition 2006
IWC Portoghese IW371430 chronograph Boris Becker Edition 2006
NZ$ 12,288
Seller
Watches Management
 
IT
Patek Philippe RARE 1940s ladies 18kt White gold Diamond set
Patek Philippe RARE 1940s ladies 18kt White gold Diamond set
NZ$ 18,022
Free shipping
Seller
Watch Hunter
 
US
Girard Perregaux WW.TC ZEGG & CERLATI - LIMITED EDITION
Girard Perregaux WW.TC ZEGG & CERLATI - LIMITED EDITION
NZ$ 18,391
Free shipping
Seller
ZEGG & CERLATI
10
MC
TAG Heuer Connected
TAG Heuer Connected
NZ$ 1,395
Seller
Private seller
NZ
IWC Platinum Portuguese Perpetual Calendar 44mm 502111 Limited
IWC Platinum Portuguese Perpetual Calendar 44mm 502111 Limited
NZ$ 41,503
Seller
KROMINI GOLD IMPEX S.R.L
 
RO
TAG Heuer Grand Carrera
TAG Heuer Grand Carrera
NZ$ 4,069
Seller
Reclaimed Jewels
 
NL
Omega Seamaster Diver 300 M
Omega Seamaster Diver 300 M
NZ$ 3,695
Seller
Jewelwatch Ltd
NZ
Vacheron Constantin Vintage Gold Dress Watch Ref  2143
Vacheron Constantin Vintage Gold Dress Watch Ref 2143
NZ$ 7,943
Seller
Time Rediscovered Ltd
UK
Heuer Autavia
Heuer Autavia
NZ$ 9,426
Seller
MKG
 
US
IWC Portofino 2050 Romana Perpetual Calendar Platinum Full Set
IWC Portofino 2050 Romana Perpetual Calendar Platinum Full Set
NZ$ 15,462
Seller
Watches Management
 
IT
IWC 1940s IWC RARE PLATINUM EMERALD DIAMOND CONCEALED LADIES
IWC 1940s IWC RARE PLATINUM EMERALD DIAMOND CONCEALED LADIES
NZ$ 66,544
Free shipping
Seller
Watch Hunter
 
US
IWC Portuguiser
IWC Portuguiser
NZ$ 21,630
Seller
Gold Time
 
CH
Rolex Oyster Viceroy
Rolex Oyster Viceroy
NZ$ 4,838
Seller
Private seller
NZ
Rolex Steel 36mm DATEJUST Electric Blue Diamond Dial Quickset
Rolex Steel 36mm DATEJUST Electric Blue Diamond Dial Quickset
NZ$ 5,538
Seller
Austins Watches Inc.
US
Breitling Superocean
Breitling Superocean
NZ$ 17,496
Seller
Secondtime-Watches
15
NL
Rolex Sea-Dweller Deepsea
Rolex Sea-Dweller Deepsea
NZ$ 12,608
Seller
Jewelwatch Ltd
NZ
IWC Fiegerchronograph
IWC Fiegerchronograph
NZ$ 4,232
Seller
Plinio Gioielli S.R.L.
 
IT
Patek Philippe -  Retrograde Perpetual Calendar - 5050R
Patek Philippe - Retrograde Perpetual Calendar - 5050R
NZ$ 78,936
Seller
New Watches Barcelona, S.L.
 
ES
Rolex Dato Compax 4767 Jean-Claude Killy pink gold 18KT black...
Rolex Dato Compax 4767 Jean-Claude Killy pink gold 18KT black...
price on request
Seller
Watches Management
 
IT
Patek Philippe Mint 1950s Tear Drop 1509  Calatrava &...
Patek Philippe Mint 1950s Tear Drop 1509 Calatrava &...
NZ$ 15,943
Free shipping
Seller
Watch Hunter
 
US
Omega Seamaster Cosmic vintage 1968 18k gold automatic 35mm
Omega Seamaster Cosmic vintage 1968 18k gold automatic 35mm
NZ$ 2,604
Seller
Foto Camera
21
IT
Baume & Mercier Classima (MOAO8688)
Baume & Mercier Classima (MOAO8688)
NZ$ 2,000
Seller
Private seller
NZ
Omega tc2
Omega tc2
NZ$ 2,019
Seller
Gold Time
 
CH
Rolex GMT-Master II
Rolex GMT-Master II
NZ$ 31,737
Seller
Secondtime-Watches
15
NL
Omega Seamaster Planet Ocean Chronograph
Omega Seamaster Planet Ocean Chronograph
NZ$ 5,652
Seller
Jewelwatch Ltd
NZ
IWC Portuguese Chronograph
IWC Portuguese Chronograph
NZ$ 10,579
Seller
Plinio Gioielli S.R.L.
 
IT
Vacheron Constantin - Vacheron Constantin Patrimony Automatic...
Vacheron Constantin - Vacheron Constantin Patrimony Automatic...
NZ$ 7,975
Seller
New Watches Barcelona, S.L.
 
ES
Jaeger-LeCoultre Master Eight Days 146.6.17 Antoine LeCoultre...
Jaeger-LeCoultre Master Eight Days 146.6.17 Antoine LeCoultre...
price on request
Seller
Watches Management
 
IT
Vacheron Constantin 1980s 18k WG Diamond Onyx Tuxedo Dial
Vacheron Constantin 1980s 18k WG Diamond Onyx Tuxedo Dial
NZ$ 29,806
Free shipping
Seller
Watch Hunter
 
US
IWC 1895 solid 18k gold hunting case chronometer pocket watc
IWC 1895 solid 18k gold hunting case chronometer pocket watc
NZ$ 4,313
Seller
Foto Camera
21
IT
Rolex Daytona
Rolex Daytona
NZ$ 16,636
Seller
WATCH_MARKET
MX
Rolex Cellini
Rolex Cellini
NZ$ 9,661
Seller
Gold Time
 
CH
Vacheron Constantin Shutter Jalousie Witgoud Ref. 91002
Vacheron Constantin Shutter Jalousie Witgoud Ref. 91002
NZ$ 19,286
Seller
Secondtime-Watches
15
NL
Rolex Datejust
Rolex Datejust
NZ$ 10,434
Seller
Jewelwatch Ltd
NZ

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.

Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?
A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.
Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.
An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.
Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.
If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.

Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.
About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:
  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph
to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.
There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.
However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.
Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.

Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.
The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.

Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.

International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.

Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.

Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.

Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.

Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.

Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.

TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.

Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.
Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.

Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.
After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.
Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.