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Rolex Coke

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Rolex GMT-Master II Steel 40mm Black No numerals
Rolex Gmt-Master II Coke
NZ$ 15,538
Verified Dealer
1259
NL
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex 16710 GMT II, Error dial, 3186 Movement, Coke Bezel
NZ$ 31,191
Verified Dealer
61
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II | COKE
NZ$ 24,025
Verified Dealer
49
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II "Coke Stick Dial"
NZ$ 30,938
Verified Dealer
10
CH
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II NOS Coke 16710
NZ$ 30,735
Free shipping
Verified Dealer
457
UK
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II 16710 "Coke" Vintage Red & Black Bezel on...
NZ$ 21,689
Free shipping
Verified Dealer
96
US
Rolex GMT-Master II Steel 40mm Black
Rolex Gmt-master II Coke 40mm In Acciaio Ref. 16710
NZ$ 14,259
Verified Dealer
100
IT
Rolex GMT-Master II Steel 40mm Black
Rolex GMT - MASTER II COKE BEZEL ALL ORIGINAL 16710
NZ$ 16,767
Free shipping
Verified Dealer
219
US
Rolex GMT-Master II
Rolex GMT Master II 16710 P Serial Coke Insert Box & Papers
NZ$ 19,245
Free shipping
Verified Dealer
39
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex Gmt-Master II Coke
NZ$ 19,876
Verified Dealer
1259
NL
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II "Coke" Full Set LC100 # 286
NZ$ 19,462
Free shipping
Verified Dealer
129
DE
Rolex GMT-Master II Steel 40mm Black
Rolex GMT Master II "Coke" 16710 Steel B+P 09/1995 EU
NZ$ 20,481
Verified Dealer
75
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke Bezel Stainless Steel 40MM "R Series"
NZ$ 23,712
Verified Dealer
203
JP
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Coke Fat Lady Mk1 Stainless Steel 16760 -...
NZ$ 51,393
Verified Dealer
280
UK
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT Master II "Coke" 16760
NZ$ 19,426
Free shipping
Verified Dealer
672
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Black Dial 'Coke' Bezel Steel Watch - Mint...
NZ$ 22,623
Free shipping
Verified Dealer
95
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II No Hole Coke Full Set 2006
NZ$ 21,603
Verified Dealer
197
AT
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master ref. 16710 ser. L Oyster Coke faded bezel
NZ$ 14,518
Verified Dealer
241
IT
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex Gmt-Master II Coke faded
NZ$ 16,247
Verified Dealer
1259
NL
Rolex GMT-Master II Steel 40mm Black
Rolex Gmt Master Ii Black Red Coke Bezel Steel Mens Watch 16710
NZ$ 15,276
Free shipping
Verified Dealer
321
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II 'Coke' 16710 - Gents Watch - 2004
NZ$ 25,698
Verified Dealer
89
UK
Rolex GMT-Master II Steel 40mm
Rolex 16710 GMT Master II - SS - Coke bezel - 2000 - Full Set
NZ$ 19,504
Verified Dealer
100
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II E-Serial 1991 Tritium Red Black COKE Unpolish
NZ$ 19,972
Verified Dealer
91
US
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Coke Stainless Steel 16710 - W6594
NZ$ 23,640
Verified Dealer
280
UK
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex Oyster Perpetual GMT-Master II 16710 ORIGINAL COKE BEZEL
NZ$ 17,788
Free shipping
Verified Dealer
219
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II "coke" 16710
NZ$ 14,173
Verified Dealer
104
IT
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master ref. 16710 ser. P Coke Unpolished B&P Sel
NZ$ 18,839
Verified Dealer
241
IT
Rolex GMT-Master II Steel 40mm Black
Rolex GMT Master II Coke rot schwarz Stahl Automatik Armband...
NZ$ 18,667
Verified Dealer
1227
DE
Rolex GMT-Master II Steel 40mm Black
Rolex Gmt Master Ii 3 Coke Pepsi Black Bezel Inserts Mens...
NZ$ 19,957
Free shipping
Verified Dealer
321
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT Master II Automatik 16710 Coke - LC USA
NZ$ 19,875
Verified Dealer
1113
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke Ref. 16710 ''Swiss only dial'' Full set
NZ$ 21,518
Verified Dealer
264
NL
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT MASTER II COKE/PEPSI 16710 P FADED SERIF FAT FONT
NZ$ 19,426
Verified Dealer
91
US
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Rectangular Dial Coke Stainless Steel...
NZ$ 26,724
Verified Dealer
280
UK
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II SWISS only Coke Rosso nero unpolished
NZ$ 19,876
Verified Dealer
75
IT
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke Red/Black - A serial - Mint condition
NZ$ 15,365
Verified Dealer
165
HU
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master ref. 16710 ser. K Coke Unpolished B&P Sel
NZ$ 18,839
Verified Dealer
241
IT
Rolex GMT-Master II Steel 40mm Black
Rolex GMT Master II rot schwarz Coke Stahl Automatik Armband...
NZ$ 24,196
Verified Dealer
1227
DE
Rolex GMT-Master II Steel 40mm Black
Rolex Gmt Master Ii 40mm Black Red Coke Bezel Mens Watch 16710
NZ$ 17,772
Free shipping
Verified Dealer
321
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke Faded Bezel
NZ$ 19,876
Verified Dealer
5
IT
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT MASTER II COKE REF. 16710
NZ$ 15,268
Verified Dealer
73
PL
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT Master II Coke Bezel
NZ$ 23,852
Free shipping
Verified Dealer
2371
IT
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Coke Rectangular Dial Stainless Steel...
NZ$ 27,752
Verified Dealer
280
UK
Rolex GMT-Master II Steel 40mm
Rolex GMT II ref 16710 “Coke” Stainless circa 2002
NZ$ 17,164
Verified Dealer
63
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II 16710 Coke
NZ$ 17,267
Verified Dealer
53
BE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II 16710 Coke Bezel Box & Booklets 2004 Model
NZ$ 18,716
Free shipping
Verified Dealer
76
US
Rolex GMT-Master II Steel 40mm Black
Rolex 16710 GMT Master II 40mm Stainless Steel Watch Black...
NZ$ 17,156
Verified Dealer
10
US
Rolex GMT-Master II Steel 40mm Black
Rolex Gmt Master Ii Black Red Coke Bezel Steel Mens Watch 16710
NZ$ 18,708
Free shipping
Verified Dealer
321
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke Red/Black - Swiss only dial - Mint
NZ$ 16,230
Verified Dealer
165
HU
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Coke Fat Lady Mk1 Roestvrij Staal 16760 -...
NZ$ 50,122
Verified Dealer
45
NL
Rolex GMT-Master II Steel 40mm Black
Rolex 1999 UNPOLISHED Rolex GMT-Master II A-SERIAL 40mm Coke...
NZ$ 17,621
Verified Dealer
354
US
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Fat Lady Coke Mk II Stainless Steel 16760...
NZ$ 28,779
Verified Dealer
280
UK
Rolex GMT-Master II Steel 40mm Black
Rolex Gmt-master II 16710 Mens Automatic Watch Coke Bezel...
NZ$ 14,347
Verified Dealer
104
US
Rolex GMT-Master II Steel Black No numerals
Rolex GMT-Master II Coke bezel with box and paper of jewelry
NZ$ 16,160
Private Seller
 
IT
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II 16710 Coke
NZ$ 15,430
Verified Dealer
46
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT Master II 16710 « Coke » Tritium Full Set
NZ$ 18,062
Verified Dealer
49
LU
Rolex GMT-Master II Steel 40mm Black
Rolex Gmt Master Ii 3 Coke Pepsi Black Bezel Inserts Mens...
NZ$ 20,269
Free shipping
Verified Dealer
321
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke S-Serial 1993/94
NZ$ 17,109
Verified Dealer
196
DE
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Fat Lady Coke Mk II Roestvrij Staal 16760...
NZ$ 28,085
Verified Dealer
45
NL
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke Stick Dial
NZ$ 26,606
Verified Dealer
20
SE
Rolex GMT-Master II Steel 40mm
Rolex "Coke" Rolex GMT Master II 16710 Classic Model with...
NZ$ 18,716
Free shipping
Verified Dealer
81
US
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Rolex Coke – The Legendary Watch with a Coca-Cola Aesthetic

The Rolex Coke is a GMT-Master II with a black and red bezel. This wristwatch can display up to three time zones simultaneously using its bezel and 24-hour hand. Vintage models, such as the "Fat Lady" are highly coveted among collectors.


4 Reasons to Buy a Rolex Coke

  • Highly precise chronometer
  • Displays up to three time zones simultaneously
  • One of the most famous GMT watches in the world
  • Great value retention with the potential to appreciate

A Popular Vintage Watch with Appreciation Potential

The Rolex Coke has been making pilots' hearts beat faster since it was introduced in the mid-1980s. This wristwatch had the reference number 16760 and was the first GMT-Master II that Rolex brought onto the market. Its most distinctive feature was its black and red bezel. Thanks to this bezel, which featured the same colors as a Coca-Cola can, the GMT Master II was nicknamed the Rolex Coke. Due to its caliber, the 3085, the Rolex 16760 had a thicker case, earning it two more nicknames: " Fat Lady" and " Sophia Loren ." The GMT-Master with reference number 16750 features the caliber 3075 and is slightly thinner.

As Rolex only produced the 16760 for a few years, this reference number is quite rare today and beloved amongst collectors. The GMT-Master II with reference number 16710 replaced the "Fat Lady" and was in production until 2007. Unsurprisingly, there are far more examples of this model on the market, making their prices much more affordable than those of the 16760.


How much does a Rolex Coke cost compared to other GMT-Master II models?

Model Price new (approx.) Period of production
Rolex Coke "Fat Lady", Ref. 16760 9,900 USD pre-owned 1983-1988
Rolex Coke, Ref. 16710 9,200 USD pre-owned, 13,600 USD in mint condition 1988-2007
Rolex GMT-Master II, Ref. 116710LN 9,300 USD 2007-present
Rolex Batman, Ref. 116710BLNR 12,400 USD 2013-present
Rolex Pepsi, Ref. 116719BLRO 32,400 USD 2014-present

Detailed Price Information

If you're interested in buying a Rolex Coke, you have the choice between the reference numbers 16760 ("Fat Lady") and 16710. As the first generation of GMT-Master II watches was only produced for a few years, there are comparatively few models with reference number 16760 on the market. The prices for pre-owned watches in very good condition start around 9,900 USD. However, a Coke from the first years of production can cost more than 24,700 USD if it's in very good condition. It's possible that these prices will rise in the next few years. Compared with a vintage Submariner, Rolex's most well-known diving watch, the Fat Lady is still rather inexpensive. Submariners in high demand, such as the 6538 from the 1950s, can cost over 123,700 USD.

The Rolex Coke 16710 is a bit more affordable than its predecessor. You can purchase a pre-owned version in very good condition for around 9,200 USD. Sometimes, however, you can still find mint-condition 16710 timepieces. Prices for these Rolex Coke watches range between 13,600 and 24,700 USD. You have the choice between a five-link jubilee or three-link Oyster bracelet. The Oyster bracelet is primarily paired with the Submariner and the Sea-Dweller. Like the 16760, the 16710's bezel inlay is made of aluminum.


Alternatives to the Coke: Pepsi and Batman

The Rolex Coke is almost exclusively available as a pre-owned watch. New timepieces are extremely rare and are often more expensive than the current GMT-Master II ref. 116710LN . If you're not set on a black and red bezel, you can look for a Rolex Pepsi or Batman. The most affordable option would be the version with a black bezel and the reference number 116710LN. New models are available starting at around 9,300 USD. Pre-owned models cost about 8,400 USD.

The Rolex Batman with reference number 116710BLNR is another Rolex Coke alternative. With a blue and black ceramic bezel, the BLNR has a more classic, conservative look than the Coke or Pepsi, and it goes extremely well with business attire. The polished middle links of the Oyster bracelet emphasize the GMT-Master II's classy look. At the moment, the Batman is one of the most coveted watches from this Genevan manufacturer. Therefore, you should plan on waiting a few months if you want to purchase a 116710BLNR in store. If you choose to buy the watch online on Chrono24, for example, then you won't have to wait as long. A new Rolex Batman timepiece costs around 12,400 USD online.

The Rolex Pepsi is yet another alternative to the Rolex Coke. This GMT-Master II with a Cerachrom bezel has been on the market since 2014. The case of this timepiece with the reference number 116719BLRO is made of 18-karat white gold. Be sure to set aside at least 32,200 USD for a mint-condition 116719BLRO. The list price for this model is actually 43,000 USD, meaning you can save quite a bit of money by shopping online. At Baselworld 2018, Rolex announced the long-anticipated release of the Pepsi GMT-Master II in stainless steel on a Jubilee bracelet. This model is powered by their superlative chronometer caliber 3285 with a 70-hour power reserve. It is listed under the reference number 126710BLRO and priced at 9,250 USD.


Improvements to the GMT-Master II

The Rolex GMT-Master II Coke, unlike a normal GMT-Master, has a decisive advantage: Its hour hand can be set independently in hour increments thanks to the caliber 3085. This makes it easier to quickly change the time when you're in a new time zone. The hour, minute, and seconds hands must be set together with the caliber 3075, which powers the GMT-Master with reference number 16750. The bidirectional rotatable bezel aids in setting the second time zone. With its new caliber, the GMT-Master II can keep track of three time zones simultaneously. The Rolex Coke with reference number 16760 was the first Rolex GMT watch to feature sapphire glass.

The successor to the "Fat Lady", the Rolex ref. 16710, was available with three different bezels: black, black and red, or blue and red. The blue and red bezel has been around since the GMT-Master was first introduced in the 1950s. The bezel inlay on the 16710 was still made out of aluminum, which is why you will often find them with faded colors that underscore their vintage look. The two current reference numbers are 116719BLRO for the white gold model and 126710BLRO for stainless steel; the four letters at the end stand for "bleu/rouge," French for "blue/red.". Both have a ceramic bezel made of Cerachrom, an extremely hard and scratch-resistant material that Rolex produces themselves. Thanks to this material, age-related discolorations are now a thing of the past.

The so-called "Rolex Batman" is also available in stainless steel. This variation of the GMT-Master II has a blue and black Cerachrom bezel. The Batman's reference number is 116710BLNR. If you want a Rolex Coke to call your own, you can find predominantly pre-owned or vintage watches. However, as Rolex produced the 16710 until 2007, there are still a few new timepieces with this reference number out there if you look hard enough. Like many Rolex watches, the Coke maintains a stable value.


Rolex Coke: Descendant of an Icon

When Rolex brought the Rolex Coke to the market in the 1980s, it was viewed as the next logical development to the GMT-Master. Rolex first developed the legendary GMT watch in the 1950s for the American airline Pan Am. Pilots were just beginning to fly intercontinental flights that passed through multiple time zones over the course of a few hours. Pan Am thus needed watches that could display multiple time zones simultaneously. Watches from the first generation of the GMT-Master have the reference number 6542 and are extremely rare today. Well-maintained watches from the 1950s often cost over 61,800 USD.